Resource Centre

They say the apple doesn't fall far from the tree, but is it fair that the legacy of one of Malaysia's forefathers, Tun Razak should suffer because of the alleged sins of his son? We analyse the Razak brand with Dr. Rozhan Othman, to discuss the long term effects of the recent scandals on one of Malaysia's most historic families. See omnystudio.com/listener for privacy information.

Change is upon us. As the “uberisation of the workforce” concept becomes a reality, there will soon be a significant shift in the way employment and the workforce present itself. How do you, as an employer, prepare for this change? And what should you as an employee equip yourself with to ride this wave? See omnystudio.com/listener for privacy information.

It’s that time of the month when the folks from OpenMinds Resources take over the airwaves to keep us up to speed on what’s new in the digital space to help marketers better strategise their online initiatives. This month, we learn how Instagram’s current algorithm really works and how Pinterest is fast growing as a platform for digital marketers. See omnystudio.com/listener for...

While football team managers at the World Cup pour over strategies and stats on how to win the coveted cup, office managers around the world will be strategising and monitoring stats on how to prevent a world cup-related dip in productivity at the workplace. How do you cope with the mounting MCs? Should you organise a match viewing party? Should you condone betting pools? Here’s the Manager&...

In this World Cup Special, we take a closer look at recruitment strategies employed by national team managers at the World Cup and how they can be emulated in the workplace; from player/employee sourcing and selection processes, to the kind of performance indicators these coaches prioritise and some of the reasons behind their more controversial decisions and whether in hindsight these choices wer...

Influencer Marketing has taken the idea of the celebrity endorsement and placed it into a modern day content-driven marketing campaign, to produce what all brands are looking for - a following, engagement, demand and sales. But as we grow as a society and are more aware of influencer marketing; do we really trust influencers? Have we come jaded? Is Influencer Marketing still relevant today? See om...

It’s that time of the month when the folks from OpenMinds Resources take over the airwaves to keep us up to speed on what’s new in the digital space to help marketers better strategise their online initiatives. This month, we discuss Facebook’s AR and real-time translations in Messenger, their customizable QR codes and more. See omnystudio.com/listener for privacy information.

According to the data collected by tech-related training specialists Knowledgecom, more 500,000 SMEs in Malaysia will shut down their businesses if they are not prepared for Industry 4.0. We speak to Knowledgecom CEO ST Rubaneswaran on the kind of changes we can expect locally and globally when IR4.0 is in full force, and how SMEs here can cope and thrive in these rapidly changing times. See omnys...

The use of social media in politics has brought dramatic change to the way election campaigns are run and how Malaysians - if not, the world - interact with elected officials, candidates and parties. Not only do tools and platforms like Facebook, Twitter and YouTube provide alternative ways to spread content; they also allow political parties and candidates to listen, segment, connect and engage w...

It’s that time of the month when the folks from OpenMinds Resources take over the airwaves to keep us up to speed on what’s new in the digital space to help marketers better strategise their online initiatives. This month, we discuss the upside to the Facebook/Cambridge Analytica data breach and how Instagram is making it easier for people to connect. See omnystudio.com/listener for pr...

With all the buzz about the 4th Industrial Revolution and its potential impact to our economy, we speak to Chairman of Steinbeis Malaysia, Tan Sri Yong Poh Kon on if Malaysian industries are moving fast enough to be IR4.0-ready.  The former Federation of Malaysian Manufacturers President and Chairman of Royal Selangor also covers what it takes for Malaysian Industries to catch up, and how we...

While creating a holistic customer experience has become a key priority for Asia Pacific brands, many retailers are still unable to formulate the winning recipe to delivering exceptional customer experience. Bain & Co revealed that while 80 percent of CEOs believe they’re offering a superior experience, only 8 percent of customers believe so. Why the discrepancy and what can you, as a re...

It’s that time of the month when the folks from OpenMinds Resources take over the airwaves to keep us up to speed on what’s new in the digital space to help marketers better strategise their online initiatives. This month, there’s more on Facebook and YouTube, plus an analytics tool that makes data simple and consolidated, called RoundUp. See omnystudio.com/listener for privacy i...

Whilst there’s been huge growth in programmatic marketing and success stories in the sector, some advertisers continue to question committing budgets to this data-driven space. Can programmatic marketing really drive better performance? What about all this talk about brand safety and ad fraud? Programmatic specialists, Trade Indy guide us through the truth, lies and buzz on programmatic mark...

A recent report by Kantar Millward Brown revealed that the state of multi-channel advertising campaigns in many countries in the region is bleaker than it seems. Clearly, marketers are struggling to make the most of ad formats and channels to best reach consumers, and they need to start thinking intelligently and creatively, about how to integrate their campaigns. Regional CMO & Head of Consum...

According to Kantar Millward Brown’s recent AdReaction 2018 report, 94% of marketers in Asia Pacific are confident they are delivering ad campaigns that are well integrated across multiple channels. Consumers however, are less positive about how well marketers are integrating their multichannel strategies, with 40% of consumers in Malaysia saying they don’t think that the ads they see...

It’s that time of the month when the folks from OpenMinds Resources take over the airwaves to keep us up to speed on what’s new in the digital space to help marketers better strategise their online initiatives. This month, there’s more on Facebook and two game-changing drops from Instagram and Snapchat. See omnystudio.com/listener for privacy information.

One of the biggest challenges facing brands today is how they can merge the issues and opportunities delivered by technology (like the ever-increasing volume of customer data) with the human side of the equation - the customer experience and customer journey - in a way that truly reflects the brand promise. What needs to happen internally to deliver the promise of the investment made? And what nee...

Malaysia finally has an unemployment insurance scheme in place. Effective January 2018, retrenched and displaced workers will not only receive compensation but will also be matched to new jobs under SOCSO’s new Employee Insurance System. But with a monthly contribution of just 0.4% of a worker’s salary – the lowest rate among any other employment insurance schemes in the world -...

More and more Malaysian SMEs are jumping onboard the technology revolution such as e-commerce, automation and smart technology, but what else is there out there? We speak to Neil Foo from SAME as he discusses how advanced technology such as artificial intelligence (AI), the Internet of Things (IoT) and deep learning will bring Malaysian SMEs a step closer towards Industry 4.0. See omnystudio.com/l...

It’s that time of the month when the folks from OpenMinds Resources take over the airwaves to keep us up to speed on what’s new in the digital space to help marketers better strategise their online initiatives. This month it’s all about Facebook; Changes to its newsfeed and its effect on pages’ organic reach, the social media giant’s Page Posting Frequency, its new AR...

Sustainability has been a buzzword in the business world now, but which part of the company does it really belong? Is it simply a CSR thing, or does it actually warrant a seat at the boardroom level? We caught up with Mischa Altmann to geek out over sustainable governance, as well as how sustainability is vital to ensure real business growth for both corporations as well as non-profit organisation...

Talent management has caught the interest of many organisations lately. However, the way talent management is practiced by organisations differs considerably. This begets the question of what is talent management all about. Is it just another fad that will come and go? What differentiates between good and weak talent management practice? Are there successful stories of good talent management pract...

The Belt and Road Initiative was first proposed in 2013 and is the signature foreign policy initiative of China’s President, Xi Jinping. Originally known as One Belt, One Road, the initiative aims to create the world’s largest platform for economic cooperation. We speak to ACCA President Brian McEnery on this development strategy, which focuses on connectivity and cooperation around 60...

It’s that time of the month when the folks from OpenMinds Resources take over the airwaves to keep us up to speed on what’s new in the digital space to help marketers better strategise their online initiatives. This is a special lookback episode featuring highlights for the year 2017 and a sneak peek of what to expect in 2018. See omnystudio.com/listener for privacy information.