Resource Centre

Despite often being viewed as a foe, the Inland Revenue Board firmly believes it is a friend to businesses at large. We speak to our friends at LHDN to find out exactly what they’re doing to assist and guide young entrepreneurs during tax season, and discuss the not so apparent benefits to businesses filing their tax returns. See omnystudio.com/listener for privacy information.

Raya is undoubtedly one of the biggest opportunities on the Malaysian retail calendar for merchants to maximise sales growth. It’s also one of the busiest times of the year for malls, as they compete to create elaborate themed campaigns to drive traffic and help their patrons usher in the festive spirit of raya. We speak to Sunway Malls for a behind-the-scenes look at what goes into designin...

On this episode of Digital Marketing Updates, Ryan gives us the 411 on Facebook Dating, and Daryll tells us why we should be paying attention to an “underdog” in the e-wallet race. See omnystudio.com/listener for privacy information.

On this episode of Digital Marketing Updates, we discuss how Instagram’s latest move to hide likes may not be a bad thing, and why Youtube is axing its paid YouTube premium service, making them free to stream with ads instead. See omnystudio.com/listener for privacy information.

Malaysia has been recognised as a key growth market for cobots (collaborative robots) in line with the country’s increased focus on automation and robotics, as outlined in our National Policy on Industry 4.0. We speak to the market leader in cobots, Universal Robots on how Malaysia will benefit from greater adoption of these robots, and the role they have to play in achieving Malaysia's Indu...

A year has elapsed since the Pakatan Harapan government came into power. And while the “Alliance of Hope” initially filled many with great optimism for change, and businesses in Malaysia with renewed belief in the system, has this optimism and belief stood the test of time? The report card on Pakatan Harapan’s first year in power is out. See omnystudio.com/listener for privacy in...

In this World Press Freedom Day 2019 Special, we speak to career journalist and communications coach Glenn van Zutphen about news today; how fake news, disinformation, echo chambers and biases have affected our trust and consumption patterns, as well as the evolving role of the journalist, and what’s in store for the future. See omnystudio.com/listener for privacy information.

On this episode of Digital Marketing Updates, we discuss how Gmail is making life simpler for all its users whilst opening new opportunities for email marketers, as well as how LinkedIn is helping you find new high-converting audiences on their network. See omnystudio.com/listener for privacy information.

On this episode of Digital Marketing Updates, we discuss how WeChat Pay is forging forward in the race to be the best e-wallet in Malaysia by introducing new services that will among other things, allow you to order and pay at mamaks and even buy petrol using AI. We also cover how Instagram is taking their ‘Shopping Tags’ to a new level. See omnystudio.com/listener for privacy informat...

Southeast Asia has a new consumer mega market segment, and they are far more nuanced than the lavish spenders and high-net-worth individuals portrayed in the hit movie Crazy Rich Asians. We speak to Aparna Bharadwaj, Partner & Managing Director in BCG Singapore about the Mass Affluent segment, why retailers should be paying them attention and how important they are to virtually all consumer pr...

The fourth instalment of the Malaysian Appies kicks off next week, so we get some of the best marketing minds in the industry to talk us through what to expect at the festival, what makes a winning marketing campaign, and how to create marketing ideas that spark discussion. See omnystudio.com/listener for privacy information.

Spoiler alert! We take a sneak peak into what BFM Brandfest 2019 has to offer, including how malls are reinventing themselves, why shoppers are increasingly hunting for price promotions and how brands and businesses can add enough value to consumers’ lives, to remain relevant in their wallet.   See omnystudio.com/listener for privacy information.

Companies in Asia Pacific are investing heavily in fresh HR technology, as new innovative tools – from analytics to algorithms – help organisations use data more efficiently, effectively, and at scale. How is this mobile-first world we live in affecting HR? Are we gradually removing the “Human” from Human Resources? We discuss driving HR in the digital world with Vikrant Kh...

On this episode of Digital Marketing Updates - Maybank joins the battle of e-wallets, and Ryan fill us in on what we love best - more rumours, this time relating to what Instagram may or may not do. We can’t say. See omnystudio.com/listener for privacy information.

On this episode of Digital Marketing Updates, we discuss how WeChat’s mini programs are helping the platform reach untapped markets and higher social sales, and how TikTok plans to generate more ad spend. See omnystudio.com/listener for privacy information.

Change in the media landscape is constant, and this extends to the PR industry, which is no longer viewed as just a subset of marketing. PR agencies now need to go beyond traditional tactics as there is no longer a “one-size-fits-all” approach to supporting business goals. What is the future of PR, and how do we up the speed and get ahead of the curve? We discuss. See omnystudio.com/li...

Everyone knows that if you fail to plan, you plan to fail. And that is why Project Management is integral to our lives. In conjunction with the Project Management Institute’s 50th anniversary, we discuss the role and impact of project management over the years - from sending man to the moon, to running a mom and pop store and planning a wedding. See omnystudio.com/listener for privacy inform...

What makes for a successful family business? We discuss family dynamics, succession planning, digital readiness and what long term success looks like to this segment of the Malaysian economy. See omnystudio.com/listener for privacy information.

On this episode of Digital Marketing Updates, we discuss how Facebook, Instagram and even Netflix are focusing on Stories to increase audience engagement. Also, the mega messaging merger between Facebook Messenger, Instagram and WhatsApp. See omnystudio.com/listener for privacy information.

On this episode of Digital Marketing Updates, we discuss social media’s new darling, TikTok and how Facebook is developing a new system to enable better management of its ad content. See omnystudio.com/listener for privacy information.

What goes into making a shopping mall? One that is interactive, one that allows customers a personalised experience with brands, one that will stand the test of time? See omnystudio.com/listener for privacy information.

According to the World Economic Forum, automation, artificial intelligence and robots are going to take away 5 million jobs by 2020. We speak to Feon Ang from LinkedIn Asia Pacific about this imminent threat, and what companies can do to overcome the jobs and skills challenges of tomorrow. See omnystudio.com/listener for privacy information.

On this episode of Digital Marketing Updates, the guys from OpenMinds Resources fill us in on some top secret updates they’ve heard from the grapevine, including how Facebook is developing a cryptocurrency for money transfer via WhatsApp. See omnystudio.com/listener for privacy information.

On this episode of Digital Marketing Updates, we discuss how platforms like YouTube and LinkedIn are now creating their own versions of Snapchat Stories, and how Facebook Live is becoming a home shopping network of its own. See omnystudio.com/listener for privacy information.

Whatsapp, Line, Viber, WeChat… we use them everyday without realising just how powerful these messaging apps can be as a tool to market your business. One man who’s realised their true revenue potential is The App Whisperer, Eytan Oren. He talks to us about how he’s used these social media platforms to helps companies, non-profits and even stars like Katy Perry and One Direction...