Resilient by Design with Rebecca Hay

Another new year is just ahead and if you're like me, you are thinking about how to get ready for it. Often with excitement comes nerves, especially if you don't know where you want to go. So for those of you who may not have your vision 100% planned out, this episode is for you! In this episode I share a few steps to help you get clarity on your natural strengths and how to best operate with them...

This episode is all about working through that messy middle time period that we all experience sometimes. Business and life coach Andrea Liebross takes us through the 4 steps to move past this phase and access our future self, both the personal and the business side. We learn how to talk to our inner "frenemy", some tips to manage the mind and the necessary mindset shift needed to work through and...

During uncertain economic times, we need to really look at how our design firms are maximizing profitability and a big part of that is product profit margins. In this episode I share three reasons for reselling product and what the top four items with the best margins are. I give you a couple examples of why I used to do it, why I switched my process and the script I use to communicate the necessi...

I'm excited to bring back a spectacular guest, Darla Powell of Wingnut Social to talk all about what marketing looks like in an uncertain economy!  She shares tips, strategies, advice, and a few cautionary tales for interior designers when taking on marketing tasks, with a special focus on optimizing Instagram. She talks about applying the "slinky" metaphor and "live as if" along with the most imp...

If you need some guidance and motivation to confidently price your services, then this is the episode for you! I share the top 3 areas to focus on when creating your pricing model along with a few examples and dive into ways you can communicate pricing with clients and open up about some of the mistakes I made early on in my business so you can learn from them. Finally, I share some scripts to hel...

Today I speak with Jacinthe Koddo, a Fractional CFO and Financial Literacy Educator about her mission to help demystify the financial world for creative entrepreneurs. She shares her career path (from interior designer to financial guru!), the mistakes she's learned from and the one thing she wants business owners to stop doing to gain control and understanding of their finances. She discusses the...

If you are or ever have been tempted to do a re-brand for your business, take a moment and listen to this episode. I share my own experience as well as tips to pause that reactionary instinct and verify whether or not an entire overhaul is even necessary. I encourage you to focus on the most important element of your business and to resist the urge of perfectionism to question whether a re-brand ...

This episode I speak with Angela Wilson, a career transition mentor and coach about her own deeply personal story of career crisis and how she helps other women with their own. Angela shares tips, advice and exercises that will help listeners self-reflect to identify their own values, strengths, interests and skills to learn how to deeply trust themselves in times of career transition.   Career Cl...

If you've ever felt anxiety over the inconsistent cash flow of your interior design business then this is the episode for you! I'm sharing some personal experiences along with 7 actionable tips to help you feel safe and secure in running a business with an unpredictable income. Listen to hear ideas on separate accounts, emergency funds, paying your own salary, and more. Moral of the story: Don't b...

Today I'm tackling all things website wording with copywriter and messaging strategist Masha Koyen. This episode is packed with advice and insights into what you can do to level up your website copy to showcase your value, inject your personality, and attract your ideal client. Masha shares the wisdom in hiring an expert, tips for getting better testimonials, and a few incredible final nuggets of...

Every entrepreneur needs to ask themselves - are they a hobbyist or are they a business owner? In this episode, I share the aspects of these identities so you can question whether you are ready to make a shift and perhaps start to see yourself and your work differently. You can be either one. There is no judgment, but this is a question every entrepreneur needs to ask themselves: Is it a side hust...

In this episode, I dive into the world of buying and selling products and accessories for clients. I share best sales practices, the number one thing not to do, and three different approaches so you can go out with the blueprint that works best for you and your business. I also share some lessons learned, mistakes made, and how my process has evolved as well as how I share pricing with clients.  ...

In this episode I chat with Tamara McLaughlin of Tamara Marie Designs, another POP alum who shares how the course and investing in herself allowed her new business to leap to the next level. Tamara decided to start her business during the pandemic and she talks to me about taking that leap, her hospitality background and the knowledge she learned that changed how she organizes her process, team an...

This episode I'm checking back in with POP alum, Jocelyn Polce, to hear all about the massive transformations she's had over the past year. She shares what prompted the pivot and how a mindset shift allowed her to work remotely while visiting family this summer. Jocelyn is incredibly passionate about client connection and talks about strategies to find the ideal client along with some red flags sh...

Clients! We want them, we need them but where are they? Today I'm sharing exercises, tools, and tips to help interior designers find clients and spend their marketing time and energy wisely. I share an unpopular opinion about Instagram, some mistakes I've made in the past, and a tip I learned from the ice cream truck. This episode has immediate, actionable steps you can take to focus your time and...

Today I speak to POP alum Patti Lindsay about her experience starting an entirely new career in her sixties! She shares her winding career path, the push her daughter gave her and how POP empowered her to take the next step in her life and business. She discusses the most important lesson she took from the course, the mistakes she's since corrected and the exciting new venture she is creating with...

This episode is going to help you to stop feeling like you are mired in chaos and forever destined to wing it on your projects. I explain how to create a dynamic checklist that documents your process, establishes a standard operating procedure for your business and helps with delegation, organization and onboarding. I share some previous experiences that led me to depend on a checklist and the fin...

Today I'm speaking with results coach, Liat Horovitz all about the power that comes from a personalized and intentional morning routine. We know that personal development can enrich professional development so we're learning the keys to customizing your morning (spoiler: it starts the night before), the tweaks and rules she's made for herself and how a mindset shift from "habits" to "choices" can...

Ta-da! This episode is going to explain how hosting a reveal day is the answer to many problems that can arise in the implementation process. I share some lessons learned and 4 best practices to help you communicate to your clients and make sure your reveal day goes as smooth and organized as possible. I've got a few key elements, attitudes and tips to follow that will ensure that you run a succes...

We're bringing back part 3 of the Know Your Numbers series with my Operations Manager, Merilee Wright, where we talk about forecasting: what it is, why it's a must for your business and how do get it done. YES, you CAN forecast for an interior design business! Through this episode, Merilee and I talk about why you NEED to forecast the financials in your business. We walk you through the power of c...

This week I talk with a recent alum of Power of Process, Anna-Ruth Rutgers, about starting her new interior design business. We talk about pivoting to a second career, how POP helped break down barriers and the mantras she follows in life and in business. She has terrific thoughts around collaboration over competition with some real life stories of the power of community building and accurately va...

This episode is a bit of a break from our regular programming but it's something that I strongly feel needs to be talked about; how to deal with being in a rut. Your vision, attitude, and state of being can affect team dynamics, customer experiences, and your own quality of life. In this episode, I present two exercises that have helped me enormously with this exact issue. If you have been feeling...

Are you ready for part 2 of our Know your numbers series? Since the return of 1 was such a hit with our audience, we're bringing you part 2 today! In this rebroadcast, I'm joined by my Operations Manager, Merilee Wright, where we talk about what it costs to keep your doors open and business running month in and month out. Throughout the episode, we cover what kind of items you can attribute as a b...

Today we're diving into part two of our discussion about decorating vs design and this time its all about the money. In our conversation with returning guests and Designer Besties Jessie Kelly, of Jessica Kelly Design, and Carly Nemtean of Carriage Lane Design + Build and Co-founder of the Collective Workspace we learn about how they approach the financial side of their business. We talk margins,...

Today's episode is part one of two where we discuss the definition and difference between "decorator" and "designer". I chat with returning guests and Designer Besties Jessie Kelly, of Jessica Kelly Design, and Carly Nemtean of Carriage Lane Design + Build and Co-founder of the Collective Workspace to learn about how they structure their processes and services for clients. We shared how each of us...