Annie Gichuru

REPRESENTED with Annie Gichuru

Business EN ↓ 116 episodes

Welcome to REPRESENTED, the podcast. This is your weekly dose of inspiration that’ll support you to build a racially inclusive online business without letting the fear of getting it wrong get in the way. These episodes will provide insights, strategies, and discussions that break down barriers and empower you to navigate the racial equity landscape. I’m Annie Gichuru, your host as well as a Racial Equity Coach who supports online business owners such as coaches, course creators, membership owners and group program facilitators. It’s my calling in nature and ability to break-down complex and of...

Author

Annie Gichuru

Category

Business

Podcast website

anniegichuru.com

Latest episode

Jun 28, 2026

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Episodes

64. Is It Safe To Slow Down? 27.04.2025

If you’ve ever found yourself resting but still feeling guilty, or needing to do something even in your quiet moments, this episode is for you. In Is It Safe to Slow Down? I’m speaking directly to the women of colour who’ve spent their lives performing, striving, and adapting because survival demanded it. But now? You’re wondering if there's a softer way to live. And you're not alone. In...

63. The Performance of Being Enough 20.04.2025

What if your need to constantly prove yourself… wasn’t just about ambition? What if it came from years of being told, directly or silently, that who you are isn’t quite right? In this tender and personal episode, I’m speaking directly to women of colour. To the ones who’ve softened their accent, hidden their cultural identity, overachieved, and overworked… just to be seen as “enough.” I share my s...

62. Doing Business Without Replicating Colonial Thinking 13.04.2025

In this follow-up to last week’s deep dive into the roots of colonialism, I’m shifting the focus to what it actually looks like to decolonise your business in practice, especially if you’re a solopreneur or coach. We’re going beyond the surface to talk about: 🎙 Why your assumptions about your "ideal client" might be rooted in bias 🎙 How colonial mindsets sneak into your messaging, lead m...

61. What Does Colonialism Have To Do With The Coaching Industry? 06.04.2025

Have you ever wondered what colonialism has to do with your coaching business today? In this eye-opening episode, we’re taking a step back to explore the roots of colonialism, beginning with the pivotal Berlin Conference of 1884-1885. If you've been inspired by recent episodes featuring my students courageously navigating racial equity, today's deep dive is essential listening. We'r...

60. Growing Up Under Apartheid & Unlearning Its Legacy Ft. Tania Carcenac 30.03.2025

What happens when you realise the version of “equality” you grew up with was shaped by privilege? In this episode of REPRESENTED , I’m joined by Tania Carcenac, a life coach, women's circle facilitator and graduate of my REPRESENTED program, who grew up in apartheid-era South Africa. It’s a conversation about proximity, privilege, and what it takes to truly unlearn the messages we’ve absorbed...

59. “Is It OK to Use the Term Black?” A Candid Conversation About Race, Parenting & Coaching Ft. Sarah Townsend 23.03.2025

This week’s episode is one of the most heartfelt and honest conversations I’ve had on the podcast. I’m joined by Sarah Townsend an activator, coach, facilitator and graduate of REPRESENTED who shares what it really looks like to move from silence and fear to meaningful action in the work of anti-racism. Sarah came into this work believing she was already “one of the good ones” conscious, inclusive...

58. The Eras of Racism 16.03.2025

Later this week on March 21st is not only my birthday, but also the International Day for the Elimination of Racial Discrimination. It's a day that calls on all of us to reckon with racism, because racism is not something in the past, it's alive and evolving today. In this episode, I take you on a journey through the Eras of Racism. From the Transatlantic Slave Trade right up to today’s...

57. Building a 6 Figure Micro Agency Ft. Eman Ismail 09.03.2025

When was the last time you questioned whether the path you were on was truly yours? For Eman Ismail, that moment came when she found herself racing home from a corporate job, hoping her two-year-old son would still be awake. Night after night, she arrived to find him fast asleep on the couch, waiting for her. That moment of heartbreak became the catalyst for a radical shift: leaving behind traditi...

56. International Women's Day As a Solopreneur: How to Make an Impact from Behind the Screen 02.03.2025

It’s International Women’s Day on 8th March. The hashtags are trending. The corporate brunches are happening. The cupcakes have been ordered. But let’s be honest, does any of this actually change anything? As a solopreneur, I don’t have an office to walk into where HR is running an IWD event. I don’t get the morning tea, the networking panels, or the LinkedIn posts from my CEO. And if you’re anyth...

55. Marketing That Makes People Feel Seen Featuring Sonia Thompson 23.02.2025

Does your business genuinely make people feel like they belong? Or are you unintentionally sending a message that certain people don’t? In this episode, I sit down with Sonia Thompson, an inclusive marketing strategist, Forbes contributor, and someone whose work has deeply influenced how I think about representation. Sonia’s approach to marketing isn’t about tokenism, it’s about creating spaces wh...

54. Exposing Digital Colorism Featuring Christelle Mombo-Zigah 16.02.2025

AI is shaping the world faster than we can keep up. But what happens when the technology meant to serve us erases us instead? My guest today, Christelle Mombo-Zigah , is exposing a critical issue: digital colorism: the biases in AI that distort, misrepresent, and sometimes completely erase people of colour in digital spaces. Born and raised in France to Congolese parents and now based in Silicon V...

53. AI & Business: What Every Online Business Owner Needs to Know About Bias 09.02.2025

AI is everywhere right now. From content creation to time management, it’s making running an online business easier than ever. But what if I told you that the very tools we rely on could be harming our businesses and our communities without us even realising it? In today’s episode, I'm tackling something that’s rarely talked about in online business: AI bias . AI isn’t neutral. It’s shaped by...

52. A Fresh, Nuanced Take on Antiracism Featuring Marie Beecham 02.02.2025

I'm so excited this week to bring to you Marie Beecham, an influential speaker and thought leader who has reached millions through her insightful approach to antiracism. Marie’s unique perspective is a breath of fresh air in a world that often feels divided. She has a way of teaching race and equity with nuance, offering space for critical thinking, while inspiring listeners to take actionabl...

51. [PART 2] Warrior Heart: From Cultural Strength To World Champion Featuring Shantelle Thompson OAM 26.01.2025

Last week Part 1 laid the foundation by revealing Shantelle’s early life and how she discovered the warrior within. Now, in Part 2, we dive even deeper into Shantelle’s story and the drive behind her activism and advocacy. We explore: 🛡 Social Justice & Equity : The impact of Shantelle’s work through the Kiilalaana Foundation and the Warrior Heart community. 🛡 Pushing Past Barriers : Moving be...

50. [PART 1] Warrior Heart: From Cultural Strength To World Champion Featuring Shantelle Thompson OAM 19.01.2025

What does it mean to fight for your identity, culture, and sovereignty? To embrace your truth, step into your power, and create a path that’s meaningful not just for yourself but for others too? In this powerful episode of the Represented Podcast , I’m joined by Shantelle Thompson OAM—a proud Barkindji/Ngiyampaa woman, mother of five, and 3x Brazilian Jiu-Jitsu World Champion. Known as the Barkind...

49. A Look Back At 2024 29.12.2024

As we wrap up the year, I’m reflecting on the joy and purpose this podcast has brought not just to me, but to the incredible community we’ve built together. From celebrating Kenyan traditions with family this Christmas to producing 50 meaningful episodes, this year has been full of connection, growth, and gratitude. In this special episode, I’m sharing: 🎙 A heartfelt review of 2024, including some...

48. Breaking Through Toxic Cultural Beliefs & Getting PR Ready Featuring Nina Dafe 22.12.2024

If you’ve ever felt like public relations is a world reserved for others...those with more resources, confidence, or visibility, this episode is for you. I’m chatting with Nina Dafe, founder and CEO of The Far Above Rubies Collection, who helps women go from stumped to savvy when it comes to PR. As an award-winning content marketer, freelance writer, and international speaker, Nina has been featur...

47. How Bias Is Shaping Our World Featuring Elizabeth Lang 15.12.2024

What does racial equity truly look like in 2024, and are we moving closer to or further from that vision? In this episode of Represented , I sit down with Elizabeth Lang, the Founding CEO of Diversity Focus, a consultancy driving change in workplace culture, diversity, equity, and inclusion. Elizabeth's journey from community development to speaking on global stages, including the United Nati...

46. Simplify, Scale, Succeed: A Fresh Take on Launches Featuring Chelsea Wallace 08.12.2024

Launching can be a whirlwind, but what if it didn’t have to be? In this episode of Represented , I'm chatting with Chelsea Wallace, Launch & Evergreen Funnel Strategist and Copywriter who’s reshaping how we approach online launches. Whether you’re a coach with a launch model or curious about evergreen funnels, Chelsea shares  the latest tried and tested strategies that will leave you reth...

45. Thriving In A System That Overlooks You Featuring Yemu Phiri 01.12.2024

How do you thrive in a system that often overlooks you? How do you create opportunities when none exist? On this episode of Represented , I’m joined by Yemu Phiri, a powerhouse consultant, educator, and advocate who’s reshaping the narrative for migrant women of colour in Australia. With over 18 years of experience across industries like mining, oil and gas, and construction, Yemu brings a wealth...

44. The Truth About Scholarship Programs: 5 Errors Coaches Keep Making 24.11.2024

Creating scholarship programs for your coaching business can be a powerful way to increase accessibility—but only if done right. In this episode, I’m sharing: 🎙  The real reasons online business owners create scholarship programs—and why being clear on your intention is non-negotiable. 🎙 Why I caution coaches and actually tell them not to create scholarship programs unless... 🎙 The 5 common mistak...

43. Why Inclusive Brands Make This Statement a Priority 17.11.2024

What truly sets inclusive businesses apart? It’s not just their services or branding, it’s how they communicate their values through an Inclusion Statement. In this episode, we’ll explore: 🎙 What an Inclusion Statement is and the many names it can go by, from DEI Statement to Belonging Statement. 🎙 Why every business needs one , especially in today’s saturated coaching industry. 🎙 The 3 key elemen...

42. The Power of Rest and Redefining Success as a WOC Leader Featuring Monique Shields 10.11.2024

What if success could be redefined on your terms—without compromise, burnout, or constant over-qualification? Monique Shields, the powerhouse behind Seven Pines Leadership and host of Ambition Without Compromise Podcast , has spent her career guiding women of colour CEOs and founders toward a liberated version of leadership that honours who they are, not just what they achieve. In this episode, we...

41. Introducing Life Coaching to China: A Journey of Courage and Compassion Featuring Liwei Yang 03.11.2024

Imagine bringing life coaching to a country with 1.4 billion people. Where the concept is nearly unheard of. That’s the mission certified life coach Liwei Yang is pursuing with passion and purpose. She's redefining what it means to live authentically within and beyond cultural expectations. As an independent researcher turned technology consultant, Liwei built a career that looked successful...

40. Power, Colonial Ideology & Racial Trauma Featuring Dr. Kathomi Gatwiri 27.10.2024

In this candid episode, I sit down with Dr. Kathomi Gatwiri, one of Australia’s foremost Afro-diasporic scholars and psychotherapists. As an Associate Professor and researcher, Kathomi’s work dives deep into topics many of us are only beginning to scratch the surface—from racial trauma and blackness to the urgent need for decolonisation in academia and beyond. Throughout our conversation, Kathomi...

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