Sandy McMaster on real estate, identity, and the business behind the brand.

Renovating Real Estate

Business EN ↓ 76 episodes

Real estate is changing fast. And like any renovation, things get messy. Renovating Real Estate is a solo show for agents, brokers, and owners navigating consolidation, shifting consumer trust, and business development in the age of AI, without losing one timeless truth: this is a people business. Most people don’t know what problem they’re wired to solve—and even when they do, they never operationalize it. Here, we do both, so your identity becomes your advantage. Hosted by Sandy McMaster, founder of Identity Ops and a real estate agent in the Northern VA/Washington, DC market. sandymcmaster....

Author

Sandy McMaster on real estate, identity, and the business behind the brand.

Episodes

Break the Business Planning Cycle 15.10.2024 6:33

I think agents and brokers are tired of recycling the same old business planning strategies, and yet many of you are about to do it again. It's time to break free from this tired cycle, especially now. The industry has changed, and so should our planning and training. And yet, innovation or spearheading change comes at a cost. The cost of comfort. Growth and comfort rarely co-exist, and change can...