Renegade Marketers Unite

Adopting AI isn't about tools . It's about trust, training, and transformation. And yes, about CMO's getting their hands on the keyboard. In this Huddles Quick Take, GenAI consultants Tahnee Perry and Liza Adams break down the most common mistakes CMOs make when rolling out GenAI —from skipping change management to misunderstanding what "hands-on" really means for leaders.   They also share practi...

Most marketers still treat all customers like they're created equal. Spoiler: they're not. Some will buy once and vanish, others will stick with you for years and fuel your growth. The challenge and opportunity is learning to tell the difference, predict ing their future value, and act ing accordingly.   That's where Wharton professor and The Customer Centricity Playbook co-author Peter Fader come...

Every product launch is a countdown to liftoff. High stakes. High visibility. High chance of failure if systems aren't in sync . Misaligned messaging, unready sellers, vaporware promises. There are endless ways to completely blow it. In this episode, Melanie Marcus ( Surescripts ), Kevin Brooks ( Surescripts ), and John Hale ( Consilio ) join Drew to dig into what it takes to pull off a successful...

Think your tech stack is working for you? Think again.   After analyzing 100 stacks from the CMO Huddles community, Ryan Koonce of Growth Bench exposes what's broken, what's bloated, and what to do instead. From misfiring attribution models to misused tools like Google Analytics and Salesforce, this episode offers a fast, practical reset for any CMO serious about smarter growth.   Wha t You'll Lea...

There is no pause button on   AI . Every day brings a fresh flood of tools, demos, predictions, and pressure to keep up. But what's actually changing inside B2B marketing departments? What's working, what's still hype, and where should CMOs focus?   In this episode, Kevin Ruane ( Precisely ), Gary Sevounts ( Simpplr ), and Jeff Morgan ( Elements ) join Drew to wrestle with how AI is being tested,...

Most B2B CEOs never spent time in marketing. Fewer than one in five ever held the title. Which explains a lot. From undervalued budgets to misaligned expectations, marketing often gets boxed in as a support function instead of the growth driver it is. If marketing is going to lead, CEOs need to understand what it can really do and what to look for in a CMO who's built to deliver.   To set the reco...

  The CMO role is not for the faint of heart. Growth targets loom large. Every dollar and decision gets second-guessed. MarTech keeps stacking up until it threatens to topple over. Drew calls it the coldest seat in the C-suite. It is also the most dynamic, the one that rewards clear thinking, fearless collaboration, and a readiness to shake up the playbook. In this episode, Drew sits down with hos...

It started with a 90-day challenge: make a GenAI -powered video promoting the 2025 CMO Super Huddle using only off-the-shelf tools. What followed was equal parts ambition, frustration, learning, and editing. Along the way, Drew got a crash course in prompt writing, script timing, voice cloning, and the realities of working inside tools that promise automation but still require a certain level of f...

Every customer reaches a turning point. Something's not working the way it used to. And now they're ready for change. That's when your product appears as a possibility. But if you lead with features or force-fit personas , you'll miss the real energy behind their decision. That's why Bob Moesta starts with struggle. In this episode, he joins Drew to discuss how demand forms through struggling mome...

AI tools. CDPs. DAMs. Shiny objects everywhere. It's easy to fall for the promise of more tech. But without a plan, that stack starts stacking you. Martech only performs when every platform has a purpose, every user is accountable, and every dollar spent ties back to a strategic outcome. Drew is joined by Kathie Johnson (formerly Sitecore ) and Kris Salazar ( Appcast ) to talk MarTech headaches, f...

Synthetic research is rewriting the rules—and Jon Lombardo is here to explain how. In this Huddles Quick Take, the E viden za co-founder breaks down the three biggest misconceptions marketers have about AI-generated research, from assumptions about accuracy to the myth of average insights.   You'll hear how synthetic research can help you test messaging, uncover clear audience insights, and even r...

Penguins spend 75% of their lives in the water, actively positioning themselves exactly where they need to be to hunt and survive. It's intentional placement. Strong brands do the same. They know where they belong and commit. Too many don't . They drift, hoping the market finds them. You've got to stake your spot and give your marketing something to stand on. In this episode, Drew brings in  Marni...

You can't game the Gartner system. You can't fast-track a Forrester mention. But you can show up prepared, relevant, and consistent. Analyst Relations is the slowest move on the board and the one that defines how your company is positioned on calls, in rooms, and across the category.   To trace the full arc of this relationship, Drew is joined by  Dan Lowden ( Blackbird. AI ), Lorie Coulombe ( Equ...

Joelle Kaufman has been both a CRO and a CMO—and she's here to tell you: if sales and marketing aren't on the same page, you're leaving revenue on the table.   In this Huddles Quick Take, Joelle outlines the three most common mistakes CMOs make when trying to align with sales—and how to avoid them. From pipeline goals to budget tension to attribution battles, Joelle shares how CMOs can build bette...

ABM falls apart fast when teams jump in before locking down who they're chasing, why it matters, and how it's all supposed to run. Sales pushes one list, marketing builds another, and no one agrees on who actually matters . No shared ICP? No clean data? Well, no chance. You need a strategy. Guest host Jon Russo ( B2B Fusion ) corrals Heidi Bullock ( Tealium ), Patti Newcomer ( Centerbase ), and Bi...

Let's face it, most marketing metrics don't travel well to the CFO's office. Pricing power is different. It's measurable, margin-backed, and proof that your brand is strong enough to charge more without losing volume. To help make sense of it all, Drew brings in Chris Burggraeve , Founder of Vicomte and author of books on marketing and business strategy. Together, they discuss what pricing power m...

🎙️ In this Drew-on-Drew episode, Drew puts penguin hat-Drew in the hot seat as they riff on how B2B CMOs are getting smart and a little scrappy with Generative AI, finding what works and sparking fresh energy across their teams. It's a fast-paced convo sparked by real stories from marketing leaders in the thick of GenAI , testing big ideas , fielding questions from curious CEOs , and rallying thei...

Be honest, when you think "CMO," do you picture campaigns, brand work, or the de facto unifier of a siloed C-suite? In this episode, guest host  Narine Galstian ( SADA ) leads a conversation with Katie McAdams ( Basis Technologies ) and Julia Goebel ( Komodo Health ) on how the CMOs role has grown into a key driver of org-wide alignment. It's part diplomat, part coach, translating strategy across...

Nothing scrambles a CMOs brain faster than parsing pipeline math with sales.  Alignment starts with one number, owned together, and a shared path from first touch to closed won. Miss that, and both sides will be pulling their hair out debating what happened to the pipeline. In this episode, Drew Neisser is joined by Lisa Cole ( 2X ), Dave Bornmann ( Higher Logic ), and Marshall Poindexter ( yorCMO...

The career mistake that haunts CMOs most? Waiting until they're out of a job to build their personal brand. In this Huddles Quick Take, reputation management expert Marc Reichel from Qnary reveals the three critical mistakes B2B executives make when building their online presence. Plus, he shares practical advice on creating meaningful engagement that enhances both your personal brand AND your com...

Drew worked on the team that launched the Panasonic Toughbook by driving a Hummer over it on live TV!  That stunt turned heads, sure, but it also drilled the product's promise into buyers' brains: tough enough to survive anything. The best launches find that one thing that matters, make s it unforgettable, and builds everything else around it. In this episode, Drew Neisser is joined by Guy Yalif (...

B2B CMOs know positioning matters—but too often, it vanishes when sales starts talking.    In this episode, positioning guru April Dunford pulls back the curtain on the disconnect between marketing and sales and shares exactly how to build a sales pitch that wins. Drawing from her book Sales Pitch and decades of experience, April shares a battle-tested framework for building pitches that set the c...

Is your GenAI stack bloated , scattered, or underused? You're not alone.   In this Huddles Quick Take, GenAI advisor Nicole Leffer delivers a fast-paced, practical deep dive into what marketers are still getting wrong with GenAI —and how to fix it. You'll also learn why Deep Research may be the most powerful feature you're not using.   Plus, Nicole shares how ChatGPT helped her build a full keynot...

Everyone wants to be in a category of one.    But until analysts acknowledge it, customers search for it, and competitors show up, it's not quite a category — more a call you made before the market did. Creating one means walking a line between leading the story and waiting for the market to catch up. In this episode, Drew Neisser is joined by Bernd Leger of Cornerstone OnDemand , Charles Groome o...

Marketing org charts may look innocent, but they're loaded with meaning. Split your team into "revenue" and "corporate" and you're sending a message, whether you mean to or not. Structure reveals philosophy. And in B2B, that philosophy had better be built for trust, speed, and results. In this episode, Drew Neisser is joined by Kelly Hopping ( Demandbase ) , Lesley Davi s ( Waggoner Engineering ),...