Eric Eden
Remarkable Marketing Podcast
We interview marketers who aspire to be remarkable and they share short stories of the best marketing they have ever done. The goal is for marketers and business leaders who listen to be inspired to do epic marketing. A relaxed, informative, conversational style podcast that delivers deep value to marketing professionals, entrepreneurs and business owners worldwide. Episodes are short 10-20 minute episodes (video and audio), recorded remotely at a mutually convenient time, making it convenient for Eric and his guests. Episodes are distributed on RemarkableMarketing.io, Apple Podcasts, Spotify...
Author
Eric Eden
Category
Podcast website
Latest episode
Feb 21, 2025
Where to listen?
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Episodes
How Small Businesses Can Do Better Digital Marketing 14.04.2024 16:57
In this episode, Eric interviews Amy Singleton, a former registered nurse specialized in open heart surgeries who transitioned into running a digital marketing agency and a podcast called Queens Lead. Amy shares her inspiring journey from nursing to marketing. A serial entrepreneur, Amy embarked on a venture into digital marketing with the mission to offer better digital marketing services to sma...
Modern PR - Combining PR, Influencers, Event Marketing, Podcasting and Brand Collaboration 14.04.2024 16:22
In this episode, our guest Jordanne, who has over 15 years of experience in PR and runs her own agency, Julep Publicity, shares her journey in the field. She details her work with brands that aim to make an impact, particularly in female, family, and food sectors. Highlighting a successful campaign for Post Pamper, San Diego's first postpartum retreat, Jordanne explains how she utilized a mul...
A Social Media Strategy Shift Where Doing Less Can Drive 1000% More Reach and Engagement 10.04.2024 24:38
In this episode, Eric interviews Katie Brinkley, a seasoned social media marketer, podcaster, and author. Katie shares her extensive experience in social media, starting from MySpace days to running a successful social media agency. She discusses her innovative four post-strategy that emphasizes quality over quantity, and how it significantly improves engagement and business leads by posting just...
How to Find Your Audience and Get Booked 600 Times as a Speaker 10.04.2024 23:44
This episode discusses strategies for getting professional speaking gigs, emphasizing creative ways to get booked as a speaker. Leisa Reid shares how she booked 600+ speaking gigs and how she helps entrepreneurs become speakers to grow their business. Highlighting a shift away from cold calling and tedious manual processes, this episode explores the benefits of forming strategic partnerships an...
A "Set it and Forget it" Social Content Strategy That Works and a Growth Success Formula Every Entrepreneur Can Use 08.04.2024 18:07
In this episode, we interview Ruthie, the founder of a marketing agency called The Consistency Corner. Ruthie shares her journey from helping a retail brand skyrocket from $20 million to over $100 million dollars in revenue, emphasizing the importance of being clear on a brand's values, mission, vision, and target client as the cornerstone of effective marketing. She discusses her personal s...
Clever Ways to Craft Unforgettable Brand Names 08.04.2024 29:46
Unlock the secrets behind creating memorable brand names as we sit down with the Alexandra, a top expert in the world of branding and naming. From the hearty appeal of Wendy's Baconator to the audacious Handjob nail salon, Alexandra shares her journey, revealing the intricate thought process that ensures these names linger in your mind. We explore her ingenious methods, like the "Love Y...
Standing Out in the AI-Era Job Hunt: How Job Seekers Can Master Personal Branding 08.04.2024 30:39
In this episode, Amanda Goodall, known as The Job Chick, shares her extensive experience in helping executives with resumes, LinkedIn profiles, and personal branding. With over 25,000 resumes crafted over 20 years, Amanda discusses the importance of personal branding in the job market, particularly in the executive level. She highlights how authenticity and personal stories distinguish effective r...
The Entrepreneurial 100 Mile Race: A Story about B2B Marketing Success and Personal Growth 06.04.2024 20:44
How to Win at Scaling Businesses and Personal Growth In this episode, Maria, a 4X founder and Chief Marketing Officer, joins from the jungle in Costa Rica to share her remarkable journey of professional and personal growth. From moving to Costa Rica and living off-grid, to running a 100-mile race, Maria’s story is one of determination and resilience. Professionally, she delves into her extensive e...
How Marketers and Entrepreneurs Can Love What They Do, Be Passionate, Authentic, and Drive Profits 06.04.2024 20:47
In this episode, Beverly Cornell, an author, podcaster, and marketing expert, discusses her journey from being a marketing VP to becoming an accidental entrepreneur running her own agency. She shares insights into her approach to marketing, emphasizing the importance of understanding one's passion and connecting authentically with customers. Beverly also talks about her book 'Marketing f...
How do you to Get Millions More From Existing Customers? And Secrets to Winning with Direct Mail, Email Marketing, AI and Podcasts in 2024 04.04.2024 21:29
In this episode, Kendra Corman shares her extensive experience in marketing, podcasting, and AI. She recounts her journey from corporate roles at Jeep and Chrysler to founding her own full-service agency, H2H Consulting, and launching KendraCorman.com for small business marketing training. Kendra discusses a memorable campaign in the B2B insurance sector that achieved over a million dollars in inc...
How B2B Marketers Can Avoid Being Boring and Drive Growth 04.04.2024 15:14
In this episode, the guest Mirna, a CMO who has managed over $10 Billion for fortune 500 companies shares her vast experience in tech and marketing, particularly focusing on a successful B2B marketing campaign she led for a large cable company's security services. The campaign, known for its unconventional approach, featured creative and playful elements to engage the audience in a typically...
Why Being a Professional Speaker is so Amazing for Executives - And the Power of Crowd Promotion 01.04.2024 26:40
In this episode, marketing agency owner and founder of Innovation Women, Bobbie Carlton, shares her advice for executives & event organizers, and discusses her passion project aimed at increasing female representation on conference stages. Carlton discusses her day job running a marketing agency, her night job running Innovation Nights events, and her 'dream job' with Innovation Wome...
Why are Most Web Sites Terrible? And What is the Best Web Site Strategy? 31.03.2024 19:53
In this episode, James, a seasoned expert in websites and digital marketing, delves into the importance of strategy in creating engaging and effective websites. He emphasizes the need for businesses to invest in digital marketing and highlights common pitfalls, such as the lack of a coherent strategy and focusing on the wrong aspects of digital presence. Sharing a success story, James illustrates...
How The Art of Impactful Brand Storytelling Can Drive 6X Growth 30.03.2024 23:29
In this episode, branding and messaging expert Ryan Holck, with over 20 years of experience helping 100+ organizations, shares his insights on the crucial role of storytelling in marketing. Delving into his journey from nonprofit work to marketing, Ryan emphasizes the importance of storytelling for both nonprofit and for-profit organizations. He introduces a four-part storytelling framework design...
How Adapting to the Realities of the Evolving B2B Buyer's Journey Drove 10X Results for this CMO 30.03.2024 23:33
In this episode, Chuck Moxley, a seasoned Chief Marketing Officer with over 25 years of experience, discusses his journey from agency side to B2B SaaS companies. He shares insights on shifting marketing dynamics (and the evolving buyers journey)z, particularly in lead generation and the adoption of the 'dark funnel' approach - a strategy that focuses on ungated content to enhance engagem...
How Marketing to 50 Million People a Month on Social Media is Saving Lives During the Worst Drug Epidemic in the History of the World 30.03.2024 20:26
This episode features an inspiring conversation with Adam Vibe Gunton, a bestselling author, TED Speaker, and addiction recovery expert who shares his compelling journey from being a homeless drug addict to recovery. From a traumatic event in college that spiraled into drug addiction to becoming homeless, Adam narrates his path to recovery, highlighting the turning point in his life that led him t...
How to Become a Best Selling Author and Have Positive Impact on an Unimaginable Number of People 29.03.2024 18:27
In this episode, bestselling author Mike Capuzzi, who has penned over 20 books, shares his journey from an engineer to a marketing expert and eventually to an author. Mike discusses his transition from technical roles to embracing his passion for marketing, leading him to start his own consulting company at the height of the .com bubble. He highlights his achievements in publishing and emphasizes...
Crafting Content that Converts: Unveiling the Secrets to a Winning Content Marketing Strategy 28.03.2024 14:15
In this episode, the CEO and founder of entail.ai joins the conversation to share his insights on the evolution of content marketing, the significance of organic channels over paid advertising, and how he drives substantial growth in traffic and conversions. Tom discusses the importance of producing high-quality, expert-driven content at scale, the challenges of content creation and SEO, and offer...
Different is the New Better - How do You Stand Out in the Sea of Sameness? By Using Big Ideas and Creative Execution 24.03.2024 19:01
In this podcast episode, Daniel Den, a marketer who has helped 20,000 businesses generate $250 Million+ in sales, discusses his successful approach to generating big ideas and breaking through market noise. He introduces the 'X factor effect methodology', which focuses on creating a core belief to attract a massive audience and ultimately turn them into paying customers. Daniel shares a...
How a Construction Worker Became a Millionaire by Building His Personal Brand 22.03.2024 14:18
In this episode, Grant Warrington shares his journey from being a construction worker for 24 years to becoming an entrepreneur in online marketing, real estate investing, and building a significant personal brand. He emphasizes the importance of consistency in content creation, highlighting how a daily commitment to posting on social media led to his substantial growth in followers and recognition...
How do Marketers Avoid Doing Things Higgledy-Piggledy? Have an Integrated Marketing Approach, Move Away from Random Acts of Marketing 19.03.2024 14:49
In this episode, Sue Mysko, a CMO with over 30 years in marketing discusses the impact of applying big company marketing strategies to smaller organizations. She shares a successful marketing venture that not only drove lead generation and enhanced brand awareness but also showcased effective collaboration between marketing and sales teams. The strategy included developing cross-industry messaging...
Standing Out in a Sea of Content: The Power of Framework Thinking 17.03.2024 16:32
This episode discusses strategies for making content stand out amid the massive amount of B2B content being generated. It emphasizes avoiding boring content, getting rid of buzzwords, and being direct. The conversation introduces the concept of 'framework thinking' as a means to differentiate content, not just in professional services but across various industries. This approach involves...
Creative Marketing in Government Contracting 17.03.2024 11:22
In this episode, Alex Love, VP of Marketing at RIVA Solutions, shares an inspiring marketing story. After winning a major government contract (BOSS), and facing an 18-month delay due to litigation, Love's team had to quickly establish their presence once the contract resumed. They unexpectedly created a highly successful campaign based on a Bruce Springsteen-inspired idea, culminating in a vi...
Revolutionizing Recall - How Marketers can Deliver the Right Value at Exactly the Right Moment with a Brain Bump 17.03.2024 21:44
In this episode, Mark Herschberg, a seasoned CTO and CPO with a background in technology and marketing, discusses his journey from teaching at MIT and authoring a book called 'The Career Toolkit'. Mark shares his insights on the crucial skills that aren't taught in college but are essential for success, such as leadership and networking. He introduces Brain Bump, an innovative app...
A Publicly Traded Company Shares How They Produce Epic Customer Appreciation Events 17.03.2024 13:06
In this episode, the VP of Sales for a publicly traded company that has been in business for over 100 years years discusses the execution of their epic customer appreciation events. Curt shares how DXP's Houston event evolved to include live music, raffle prizes, and engaging activities like treasure hunts for attendees. These events grew to welcome up to 1,500 guests, incorporating activit...
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