Remarkable Marketing Podcast

Discover the fascinating journey of Mickie Kennedy, the visionary behind eReleases, as we explore the evolution of PR and media relations over the past 25 years. Mickie shares his experience in creating an affordable national distribution service for small businesses through PR Newswire, recounting memorable collaborations with Shark Tank companies and highlighting a life-saving press release for...

Discover the secrets to catapulting your business to new heights with growth architect Beate Chelette, who shares her incredible transformation from overcoming personal adversities to selling her business to Bill Gates. Learn how Beate strategically harnessed the power of YouTube as it is becoming the number one podcast platform and why being an early adopter can drive massive growth. This episode...

Is your company struggling to maintain a stellar online reputation in a market flooded with misinformation? Join us as we sit down with Allyson Havner, SVP of Marketing at TrustRadius, to uncover the secrets behind building and sustaining a robust online presence. We dive into the findings from TrustRadius' annual B2B Buying Disconnect report to understand how buyer expectations are evolving...

Today's episode will completely shift the way you think about how to use LinkedIn. Our guest, Lia Bliss, is a self proclaimed data nerd.  She focuses on research that reviewed over a million LinkedIn posts during the last year to understand what really works - and what doesn't work - on the network.  Lia is a LinkedIn wizard and is the only person I know that can make algorithms sound li...

Unlock the potential of AI in your marketing strategies with insights from digital marketing expert Seth Goldstein. Learn how AI can serve as a powerful tool to enhance productivity without replacing jobs, and explore Seth's innovative work with Zero Eyes—a company founded by former Navy SEALs that uses AI for gun detection to prevent mass shootings. Our conversation covers the integration of...

Today we tackle the topic of what it takes to be really successful with enterprise marketing including topics like how do you get in the Gartner Magic Quadrant, and how do you get real ROI  from true executive thought leadership. In this episode, we are joined by Kara Smith Brown, the Chief Revenue Officer of Lead Coverage, the only go-to-market consultancy specializing in the supply chain sector....

Today we discuss how marketing channels are evolving, how in podcasting and in person events can be huge drivers and we discuss some practical ways marketers can use AI to be successful. In this episode, host Eric welcomes digital marketing consultant and guru Rich Brooks. Rich, the president of Flight New Media, a digital agency he founded 27 years ago, shares his journey from building simple web...

It's the Golden Era of Storytelling in Marketing from Super Bowl Ads to Social Media How can marketers take advantage of the unique time we are living in where great storytelling in marketing can be the game changer? In this episode, marketing expert John Bohan, who has collaborated with over 250 renowned brands including Dreamworks, Toyota, and Intel, discusses the essential elements of grea...

Today we tackle the topic of how business owners with limited resources can come up with the right marketing strategy - especially when there are so many options for marketing investments it's overwhelming. In this episode, Kristi Mitchell, a fractional CMO and seasoned marketing strategist, shares her insights on developing effective marketing strategies for businesses, especially the 6 mill...

Unlock the mystery behind your marketing efforts and discover how every dollar spent can be traced back to tangible results. Get ready to transform your business's approach to lead generation with CRM guru Jason Kramer of Cultivize, who joins us to reveal the secrets to plugging lead leakages and mastering marketing attribution. With Jason's expertise, we dissect the critical mistakes co...

Today we explore how to run epic digital marketing campaigns with great results In this episode, digital marketing guru Chris Rodriguez shares his journey from guerrilla marketing in the entertainment industry to becoming a tech startup marketing specialist. With over two decades of experience, Chris discusses his pivotal role in a high-performing Kevin Durant advertising campaign, highlighting it...

Today's episode will make you think differently about the power of simplicity in messaging and how to achieve it. In this episode, Eric interviews Ben Guttmann, an accomplished author, marketer, messaging expert, and professor, to discuss the importance of clear and simple messaging in effective communication. Ben shares insights from his book, 'Simply Put: Why Clear Messages Win and How...

How Building a Strong Personal Brand Enabled an Executive to become the number one social seller at IBM In this episode, Victoria Pelletier, a 3X author, consultant, marketer, and renowned public speaker discusses the importance of personal branding and self-marketing. She shares her story about  becoming IBM's number one social seller worldwide, emphasizing the long-term effort and strategic...

Today's episode discusses strategies for sales and marketing teamwork to drive better  ROI for events, account based marketing programs. In this episode, Leslie Venetz, founder of a sales-led go-to-market agency, shares insights into integrating sales and marketing efforts for better business outcomes. Highlighting her vast experience with over 250,000 cold calls, her marketing degree and pos...

Today's episode will make you think differently about how to be successful with influencer marketing. In this episode, guest Dan Coughlin from the influencer marketing agency Get Hyped shares his expertise on leveraging influencer marketing for business growth. Dan discusses the evolution of influencer marketing away from traditional approaches toward more integrated, strategy-based efforts....

If executives don't have credibility then no one believes anything they say.  In today's episode we tackle the topic of mastering credibility.  Credibility is a critical part of a professional brand.  How do you get credibility? In this episode, Mitchell Levy, an author of 65 books, two time TEDx speaker, and global expert in credibility, shares insights from his vast experience in Silic...

Why do 96% of web pages get no organic traffic from Google?   Today we discuss SEO strategy and how SEO is changing in the era of AI. In this episode, Lauren Gaggioli, an SEO consultant and organic content strategist, shares her journey from starting and selling her first business, an ACT and SAT prep company, to becoming an advocate for solopreneurs aiming to grow their business through organic s...

Today's episode features a remarkable marketing campaign that generated over $700 Million in revenue.  In this episode, marketing expert Bryan Kramer discusses his journey from running a successful marketing agency to becoming an author, keynote speaker and executive coach. He shares a standout story from his career involving a highly innovative influencer marketing campaign for IBM, which le...

Navigating a career path with the precision of a seasoned captain is no small feat. This episode contains practical advice from one a top CMO who is an expert in leadership.  We discuss how to make sure your career is on course and we share how to steer through the journey with intention and integrity. We dissect the importance of aligning your personal branding with career development, and how ke...

This episode will change the way you think about brand reputation in modern marketing.  Estimates are that 90% of buyer activity is happening before buyers even talk to a sales person.  What do marketers need to do to win in the modern buyer journey? In this episode, Eric interviews Larisa Summers, a seasoned Chief Marketing Officer with over 20 years of experience in various industries, mainly fo...

Today we tackle the marketing topic of how to grow your business through professional speaking. In this episode Eric interviews Steve Lowell, a seasoned keynote speaker who has given 3,500 talks globally and trained 100,000 speakers as a public speaking coach. Steve discusses his transition from the music industry to public speaking, influenced by Zig Ziglar and the simplicity and impact of speaki...

How do business owners and marketers avoid wasting money on marketing?   In today's episode we discuss how to treat marketing like an investment instead of as an expense that doesn't drive results. Eric interviews Jaci Russo, a seasoned marketing expert with over 20 years of experience, and she shares her journey in becoming a successful marketing agency owner, author, and podcaster.   ...

In this episode, we chat with guest Dr. Morissa Schwartz and she has an impressive following of over 500,000 on social media and viral videos viewed more than 600 million times.  She discusses her journey and insights into how marketing is evolving in the era of AI. She shares the strategies including a heavy focus on organic social media growth. Dr. Schwartz also delves into her unique hobby as a...

We discuss how you can master the Instagram channel for business and personal branding in today's episode In this episode, Corey Walker, a seasoned marketing agency owner and co-author of 'Instagram for Dummies' & 'Instagram for Business for Dummies', shares her insights into social media marketing, with a focus on Instagram. With 18 years of experience, Corey emphasiz...

How can product marketers make sure that they are successful in launching a new product? In this episode, our guest Narek, CEO and co-founder of Prelaunch.com, shares insights into how his company assists creators and entrepreneurs in making data-driven decisions to validate their product ideas before the market launch. He recounts a successful marketing strategy that gained significant attention...