Reimagining Success® with Anna Lundberg

In this week's episode, I celebrate 200 episodes and almost four years of the Reimagining Success podcast. It's a reflective episode, as I look back on the twists and turns that got me here, since quitting my corporate job in 2013 and launching the podcast in 2018, and looking ahead to what might be next. If you enjoy listening to the show, please subscribe and leave a review! Resources mentioned...

In this week's episode, Anna looks at the only 3 things that really matter. When it comes down to it, there are only a few things that really matter; only a few things you need to focus on. You need to nurture (1) yourself, (2) your family, and (3) your business. If you enjoy listening to the show, please subscribe and leave a review! Resources mentioned during the episode: The Outsiders Business...

In this week's episode, Anna looks at why you need structure in your business. The main drive to escape the 9 to 5 is to create more freedom and flexibility. And yet as appealing as that is, you can't go straight to freedom! You need structure in place in your business and in your schedule in order to get that freedom that you crave. If you enjoy listening to the show, please subscribe and leave a...

In this week's podcast, Anna is speaking to Chloe Temple in the latest in her Escaping the 9 to 5 series. Chloe left her corporate dream job to support more corporate professionals to find fulfilment and discover their unique leadership blueprint. She is the founder of popp, a leadership coach and facilitator who helps leaders - current and aspiring - dive into their unique potential so they can t...

In this week's #askanna episode, Anna looks at how to stop feeling guilty. Although the whole point of escaping the 9 to 5 is to escape the 9 to 5 (!), this structure is so deeply ingrained in our minds and in our habits that we inevitably feel bad about running our business according to a different schedule. Submit your question for Anna to answer by emailing podcast@onestepoutside.com. If you en...

In this week's episode, Anna looks at dropping your balls. We're all familiar with the tired metaphor of 'juggling balls'. But there's a nuance to this that's much more insightful: are your balls made of rubber, or are they made of glass? If you enjoy listening to the show, please subscribe and leave a review! Resources mentioned during the episode: Join the free Facebook community: https://www.fa...

In this week's episode, Anna looks at creating a life where you don't need a vacation. What does a life and career look like that you don't need to escape from? One where you're not counting down the hours to the end of the day, the days to the weekend, the weeks to your next holiday? If you enjoy listening to the show, please subscribe and leave a review! Resources mentioned during the episode: J...

In this week's podcast episode, Anna looks at the term 'lifestyle business'. A lifestyle business is often pitted against a 'real' start-up or small business. And yet in its essence, it's both aspirational and admirable. A lifestyle business allows you to have that freedom, flexibility, fulfilment… and, yes, financial security that you're after. If you enjoy listening to the show, please subscribe...

In this week's podcast, Anna is speaking to Chris Ducker in the latest in her Escaping the 9 to 5 series. Chris Ducker is a serial entrepreneur and author of the bestselling books, Virtual Freedom and more recently, Rise of the Youpreneur. Based in Cambridge, England, Chris owns and operates several businesses, including the VA recruiting hub, VirtualStaffFinder.com and the personal brand educatio...

In this week's episodes, Anna looks at how you can manage your personal brand when you have multiple businesses. It can feel challenging to build a coherent and unified brand when you have lots of different projects, side hustles or multiple businesses. But there are strategies and tactics that you can use to make it work. If you enjoy listening to the show, please subscribe and leave a review! Re...

In this week's podcast, Anna looks at how powerful it can be to develop your own proprietary frameworks. Documenting and formalising your methodology, steps and frameworks can help (1) crystallise your thinking, (2) build your credibility, and (3) give you a rich canvas of unique content to use across your marketing and programmes. If you enjoy listening to the show, please subscribe and leave a r...

In this week's podcast, Anna looks at the power of word-of-mouth and referrals. Word-of-mouth can play an important role in your business. Here's how to be proactive about building a virtuous circle that incorporates referral marketing. If you enjoy listening to the show, please subscribe and leave a review!   Resources mentioned during the episode: The Outsiders Business Academy - A self-paced co...

In this week's podcast, Anna is speaking to Ron Voller in the latest in her Escaping the 9 to 5 series. Ron Voller started his career in the theatre and event business, initially working behind the scenes, literally, as a scenic artist and installation expert, before progressing to the client side of the business. His passion has always been music (he was also a paid rock musician) and literature,...

In this week's episode, Anna looks at how you can create content that sells. What's the right balance between giving value in your content and explicitly talking about how people can work with you. How do you create content that sells? If you enjoy listening to the show, please subscribe and leave a review! Resources mentioned during the episode: The Outsiders Business Academy - A self-paced cours...

In this week's episode, Anna looks at the importance of being visible. We spend so much time trying to create the perfect content that we forget one thing: it doesn't matter if no one ever sees it! Aside from that, the content is never going to be perfect and, if anything, it will get better thanks to the feedback you get as you start to share what you're doing. If you enjoy listening to the show,...

In this week's episode, Anna looks at the key steps of content marketing. It can be overwhelming to come up with all this content, all these different formats, across all these different channels. She wants to help you simplify with the help of the 3Ps - the 3 steps of content marketing. *Resources mentioned during the episode* The Outsiders Business Academy: A self-paced course for you to work th...

In this week's episode, Anna looks at how to stand out in a cluttered market. The truth is that every market is cluttered these days and that's not necessarily a bad thing. You can and will stand out by clarifying and communicating your unique expertise, experience and eccentricities. *Resources mentioned during the episode* The Outsiders Business Academy: A self-paced course for you to work throu...

In this week's podcast, Anna speaks to Vicki Wallis in the latest in her Escaping the 9 to 5 series. Vicki worked in the corporate fashion world for 12 years. Although she loved the work, the hours were long and she lacked autonomy over both her schedule and her projects. She left to become a freelance activewear designer and now also helps others who are struggling to live the life they want whil...

In this week's podcast, Anna looks at how to choose the right business coach for you. There are so many resources available now to help you start and build your business - coaches, programmes, masterminds, courses, workshops… It can be completely overwhelming and incredibly difficult to navigate the options available and actually choose a business coach. So how can you make the right choice for yo...

In this week's podcast, Anna argues that you don't need more knowledge before you get started. It may be true that you don't have a lot of experience yet - and, of course, there is always room to improve, to learn more, to get better. But you mustn't let this become an excuse for not taking action in the meantime. If you enjoy listening to the show, please subscribe and leave a review! Resources m...

In this week's podcast, Anna urges you to stop adding more things to your plate. When you're starting out in business, it feels like there are so many things you need to be doing. Maybe even worse, when you've been in business for a while, you've already got in the habit of doing lots of different things. You put more and more pressure on yourself to keep adding new strategies and channels - until...

In this week's podcast, Anna speaks to Wanda Duncan in the latest in her Escaping the 9 to 5 series. Wanda has been working and travelling as a digital nomad since 2016. She's the founder of Black Women Travl, a thriving community of Black women who centre travel, wellness, and creating online streams of income. If you enjoy listening to the show, please subscribe and leave a review! Resources men...

In this week's podcast, Anna looks at the pros and cons of selling to corporates. One of the key questions we look at when we're developing a new business model is: who are your target clients? And, as you leave your corporate job, one possibility, of course, is to work with those same types of companies. So what are the advantages and disadvantages of selling to corporates? *Resources mentioned d...

In this week's podcast, Anna looks at why you shouldn't scale your business. The attractions of scaling your business are clear - making more money and a bigger impact, with the same or even less time and effort. But what are the reasons why you shouldn't scale - at least not yet? *Resources mentioned during the episode* Level up with The Outsiders Business Accelerator – This is a mastermind for e...

In this week's podcast, Anna looks at 3 ways to make money as an expert. When you're looking to leave corporate to work for yourself, finding a way to monetise your existing expertise is your fastest means of making the transition. *Resources mentioned during the episode* Join the One Step Outside the 9 to 5 Business Incubator – This is your roadmap to transitioning from a corporate job into setti...