Redefining Engagement

What is important when it comes to audience engagement?  📣 This week’s Redefining Engagement guest, Gwyn Nissen, editor-in-chief of Der Nordschleswiger, a media brand for the German minority in the southern part of Denmark,  reminds us that engagement is being close to your audience, understanding their needs and how they can actually benefit from engaging.  Often when we think of engagement, we...

🔊 Are you looking at audience engagement as clicks, time on page or app downloads? We forget how our articles can impact the reader. It's about more than just numbers. 🔢 Sophie Van Oostvoorn, former editor-in-chief of C.Tru, challenges this perception in our latest Redefining Engagement chat. She shares invaluable insights on how newsrooms can move beyond the metrics to create real connections w...

In today's media landscape, we understand audience engagement is paramount. But how do you truly connect with your readers in a meaningful way? We sat down with Johannes Niemeläinen, Data Manager at Keskisuomalainen Group (One of Finland's largest regional publishers), to explore this crucial question. 💡 Johannes brings a unique perspective through his journey from editor to now data manager, ble...

"We shouldn't target everybody with an engagement policy...We should pick the engaged or the possible engaged users." Bence Arany, Founder of Mindset Pszichológia, drops truth bombs about audience engagement in this episode of Redefining Engagement.

“Now is the time to really invest in bonding with your audience and trust, because, well, if you can find the answer anywhere without going to the source, maybe loyalty is the only way.” We speak with Gerson Veenstra, Editor-in-Chief Online Team and Interaction Manager at EenVandaag, a Dutch news show reaching over 800,000 viewers daily. Gerson’s journey is nothing short of inspiring; transforming...

💡The evolving mission of journalism - "I think to me it's about expanding what is the usual definition of the mission of journalism that we are used to." 💡 📣 This week on Redefining Engagement, Mattia challenges the conventional metrics-driven approach to audience engagement in journalism, urging a shift towards a more ethical and impactful model. ⚖️ He uses the example of Il Post 🗞️, an Italia...

📣 This week’s Redefining Engagement, we have a great conversation with guest  Jem Collins, Director of Journo Resources.  Jem reveals how their unique approach to audience engagement fosters deep connection and sustainable growth. The Journo Resources audience divulge that they believe in the brand, who they are and what they stand for. Discover how they co-create, prioritise user experience, and...

Happy Halloween everyone. What is your biggest fear? 👻👻👻 Kevin Walsh, Editor-in-Chief of Denmark’s Nordjyske, joins the podcast this week. In Kevin’s words: “What I fear the most: How far does it go before people actually understand how important journalism is. How far do we need to go? Do a lot of new brands need to die before people actually see that it's important? Hopefully we can survive b...

🚀🚀Today’s guest has a strong background in magazines —offering a fresh perspective on media audience engagement.  Meet Alastair Lewis, CEO of FIPP, 🌏 the global trade association for media owners. Alastair connects publishers worldwide, helping them expand their reach and innovate in audience engagement. Alastair is a seasoned media leader with over 20 years of experience at Haymarket and Futur...

🎙️Today’s guest, Rianne Roggema - Founder of Practic, brings a truly unique perspective on community engagement in the media industry, blending deep expertise in tech & marketing.  Some of Rianne’s most compelling insights in this episode:  👍😍Is your audience truly engaged, or just reacting? – Rianne challenges us to distinguish between fleeting reactions and meaningful interaction. She argu...

🎙️ Next on Redefining Engagement : Alexandra Folwarski 🚀 Calling all hyper-local journalists! If you're looking to build a loyal audience before launching your own newspaper or media platform, this episode is for you. 📣 Build a strong community around your media project before you even hit "publish." What does it truly mean to engage your audience in today’s media landscape? According to Alexand...

📣 In this week’s Redefining Engagement, we are thrilled to welcome Cecilia Campbell, Senior Strategy Advisor at United Robots & Co-founder of WAN IFRA Innovate Local. Cecilia is a seasoned media journalist with over 20 years of experience and has been at the forefront of the global news publishing industry, influencing how media organisations build and retain engaged audiences. Enjoy:  📍A va...

📣 In this week’s Redefining Engagement, we have a captivating conversation with our impressive guest Rachel Middlewick, Founder of The Positive Consultancy, a true visionary in the world of media and content strategy.  Learn: 🤝 Why shared clarity in your organisation is key to overcoming common pitfalls in engagement strategies. 📊 How to transition from focusing on raw, top-line metrics to unde...

In this episode of Redefining Engagement , we dive deep into a compelling success story in the subscriber revenue space! Our special guest, Markus Rask Jensen, Director of News at Amedia, shares their ‘digital-first’ transformation. Markus gives us an insider’s perspective on shifting Amedia’s focus from simply ‘producing important journalism’ to producing important journalism that people actually...

Today’s episode features Jesse Beentjes—journalist, coach, strategist, writer, and editor—who brings a wealth of knowledge and unique insights on how audience engagement is transforming the way journalists connect with their readers. In this episode, Jesse shares his invaluable experiences on why engagement is essential for journalists to understand what truly matters to their audience and how gat...

Welcome back to Redefining Engagement. In today’s episode, we’re thrilled to have Patty Michalski, Senior Vice President of Content, Strategy, and Innovation at Hearst, joining us to share her expertise on how to cut through the noise and build lasting brand loyalty. Patty takes us behind the scenes at Hearst, revealing how their evolving 'North Star' definition of engagement helps deliver ongoing...

Have you ever wondered what Engagement means for the CEO of a 400 year old group of hyperlocal news brands based in Germany? In this Episode of Redefining Engagement, Thomas Schultz-Homberg CEO at KStA Media shares his wisdom and insights into all things engagement including how to approach measuring engagement - from uniques to depth, and the hurdles brands face when engaging their audiences.