Recovery Reach: Behavioral Health Marketing and Business Insights

Use reverse content marketing to stabilize your treatment center census. This framework helps you prioritize high-fit leads fast. Most treatment center marketing fails because it focuses on top-of-funnel traffic before understanding what actually converts.  Example Treatment Center Call Flow: https://recovery.com/podcasts/behavioral-health-call-flow/ 16 Must-Haves For Your Location Page: https://r...

Most treatment centers are losing admissions without even realizing it… and it’s not your marketing—it’s your process. In this video, we break down 7 proven admissions strategies that top behavioral health centers use to increase conversions, improve call handling, and turn more inquiries into life-changing placements. Read the full article: https://recovery.com/podcasts/best-behavioral-health-adm...

Thinking about launching a virtual IOP? This episode breaks down what treatment centers get right, what they miss, and how virtual care really works. Find mental health and addiction treatment near you: https://recovery.com/ Learn more about Cornerstone Healing Center: https://www.cornerstonehealingcenter.com/ Connect with Amber:  amber@cornerstonehealingcenter.com. If you’re a behavioral health l...

Marketing a teen treatment center is not like marketing adult rehab—because you’re building trust with parents in crisis and earning teen buy-in at the same time. In this episode, Clint Malley sits down with Jeremy Manet to break down what actually works in teen treatment center marketing, from website messaging to Google reviews, admissions calls, and content that parents and referring profession...

Rehab marketing isn’t “run Google Ads and pray” anymore—LegitScript, trust, and AI search changed everything. Here’s what treatment centers must do now to grow admissions ethically and predictably. List your center on Recovery.com: https://providers.recovery.com/ Learn more about Nick: https://www.circlesocialinc.com/ In this episode, Clint sits down with Nick Jaworski (CEO of Circle Social) to br...

Marketing a behavioral health or addiction treatment center has never been more complex — higher costs, more channels, and increasing pressure to produce admits with fewer resources. So how do you know if your marketing strategy is actually working, or just keeping you busy? In this episode of Recovery Reach , Clint Malley breaks down real-world marketing benchmarks for behavioral health treatment...

Welcome to a special episode of the Recovery Reach podcast, recorded live at the Mental Health Marketing Conference in Franklin, Tennessee! In this episode, host Andrew sits down with Trey Laird, the founder and CEO of The Lighthouse, a luxury recovery residence in Connecticut. Trey shares his personal journey from Wall Street to recovery, the inspiration behind starting The Lighthouse, and the le...

In this episode, host Andrew Averill sits down with DJ Prince, VP of Marketing at Guardian Recovery, for a deep dive into the complex journey of rebranding and consolidating multiple treatment center brands under one unified identity. Recorded live at the Mental Health Marketing Conference in Franklin, Tennessee, this conversation is packed with actionable insights for anyone in healthcare, market...

Welcome to another episode of Recovery Reach by Recovery.com! This week, host Andrew Averill returns to sit down with Jake Gorman, COO of MGMT Digital—a full-service behavioral healthcare marketing agency. Jake brings his lived experience in recovery and deep expertise in digital marketing to the table, sharing actionable insights for treatment centers and mental health organizations looking to gr...

Are you making the most of your treatment center’s alumni network? In this episode, guest host Cliff McDonald, Chief Growth Officer of Recovery.com, sits down with Ben Wilkins, General Manager of Cared For (a division of Continuum Cloud), to reveal why alumni programs are no longer a “nice to have”—they’re essential for long-term recovery, growth, and community. Discover how technology, peer suppo...

Welcome to another episode of Recovery Reach! Guest host Cliff McDonald, Chief Growth Officer of Recovery.com, sits down with Wade Muhlhauser, CEO and founder of Plugged In Recovery, to explore how personal narrative and authenticity can become powerful assets in building a brand that truly converts in behavioral health. Wade shares his journey from corporate life to recovery leadership, revealing...

In this episode, host Clint sits down with Jen Carvalho, CEO of The Haven at College, to explore what truly sets behavioral health organizations apart. With over 20 years of executive experience and a personal journey in recovery, Jen shares her insights on authentic differentiation, leadership, and building a culture that delivers real impact for clients and staff alike. If you work in behavioral...

Welcome to an in-depth conversation with Matthew Fung-A-Fat, digital marketing leader at Acadia Healthcare. In this episode, we dive into the world of behavioral health marketing, exploring how data and analytics can drive better outcomes, ethical marketing practices, and the human side behind every click and conversion. Whether you’re running a local IOP or a national network, you’ll find actiona...

In this episode of Recovery Reach by Recovery.com, we sit down with Daniel Krasner, former Chief Marketing Officer at Summit Behavioral Healthcare (Summit BHC), about bridging the gap between sales and marketing in the behavioral health industry. Daniel shares his unique journey from business development to the C-suite, revealing the mental and tactical shifts required to lead both teams. The conv...

In this episode, we explore the intricacies of marketing luxury and international mental health and addiction treatment. Our special guest, Giles Fourie, Director of White River Manor in South Africa, discusses the unique offerings of their high-end treatment center located near Kruger National Park. Topics include the importance of pricing transparency, the strategic use of location, and the chal...

Join us in this episode of Recovery Reach as we sit down with Zach Gross, CEO of MGMT Digital, to discuss the critical importance of branding in the behavioral health industry. Learn the difference between branding and marketing, the consequences of ignoring branding, and how to create a brand that truly connects and converts. Zach shares insights about MGMT Digital's comprehensive approach t...

Welcome to Recovery Reach by recovery.com! In this insightful episode, we dive deep into the world of paid media within the behavioral health space. Join us as Preston Powell, founder of WebServ, shares his journey from sober living to agency owner, and offers expert advice on auditing, wasted spend, and the intricacies of PPC in the substance use and mental health treatment industry. Discover how...

Welcome to Recovery Reach by Recovery.com! In this episode, Derek Hyman, founder and CEO of Scalable Growth, shares his expertise on why high-intent traffic is crucial for addiction and mental health treatment centers. He discusses the differences between high and low-intent traffic and provides strategies for attracting leads that convert. Derek also dives into the importance of creating content...

In this episode of Recovery Reach by Recovery.com, we sit down with Gary Garth, founder of elev8.io , to discuss why most behavioral health marketing strategies fail and how to fix them. Gary shares his journey from Europe to the U.S., his work with giants like Google and Microsoft, and his pivot to focus on the behavioral health industry after personal tragedies. We cover the differences between...

Welcome to Recovery Reach, powered by Recovery.com! Join us as we dive into the substance use and mental health treatment industry's complexities with Meg Kee from Kee Group Marketing. Explore how treatment centers can carve out their niches, align operations, and market smarter by making data-driven decisions while leveraging the power of community engagement. Meg shares valuable insights on...

In this episode of Recovery Reach by Recovery.com, Michael Castanon, founder of Alter Behavioral Health, Alter Care Line, and Care Predictor, joins us to discuss rebuilding after failure, building a scalable culture, and why human connection is the ultimate KPI in behavioral health. Michael shares his incredible journey from the world of finance to becoming a transformative leader in mental health...

Join us on this episode of Recovery Reach by Recovery.com as we sit down with Renee Baribeau, the longtime event director behind Montare Behavioral Health and Renewal Health Group. Renee shares her expertise in organizing impactful events, from alumni gatherings to CE events, that foster community and drive successful outcomes in the behavioral health landscape. Discover how strategic, soulful gat...

Welcome to Recovery Reach by recovery.com - where we discuss the business of recovery! In today's episode, we dive deep into the importance and strategy of targeting in the recovery sector. Join Andrew as he chats with Steve Donai, founder of Growth Sherpa. They break down what targeting means, why narrowing your focus can expand your reach and impact, and how to find and engage your ideal cl...

Welcome to Recovery Reach by Recovery.com! In this episode, dive into the world of local SEO with Sam Knight, founder of Hoopless Marketing. Discover how addiction treatment centers can significantly boost visibility and calls by honing a hyperlocal strategy. Sam shares his extensive experience in behavioral health and digital marketing, discussing his powerful approach to climbing the map pack an...

In this episode of Recovery Reach hosted by Andrew, we delve into the transformative power of video marketing in the behavioral health sector. Special guest Adam Vibe Gunton, founder and video marketing expert, shares detailed strategies on producing impactful videos at scale. Discover Adam's personal recovery journey, the highs and lows, and how he turned his experience into a mission to hel...