Jay Greenwood
Recipe for Greatness
Interviewing the founders behind the best food companies in the UK to deconstruct the skills and knowledge they used to grow their business so you can learn from the best and start-up something yourself.
Author
Jay Greenwood
Category
Podcast website
Latest episode
Jul 3, 2026
Where to listen?
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Episodes
Dan Featherstone - Made For Drink Founder | Validating Your Business Without Investing ££££ 17.02.2023 50:21
Today, we have a special guest, Daniel Featherstone , the founder of Made For Drink . Made For Drink is a company that specializes in creating delicious bar snacks and pairing them with a drink. Dan is also the co-founder of The Exmoor Carbon Project . Prior to that Dan built his way up to a senior marketing position within PepsiCo and Concha Y Toro, the wine maker. Support the show
Charlie Phillips - Founder Morty & Bob's | From Grilled Cheese's to Multi-Site Restaurateur 07.02.2023 45:33
Today, we have a special guest with us. Charlie Phillips , the founder of Morty & Bob's restaurant. Charlie has been in the food industry for over 15 years, going from working in some of the best restaurants in London to working in cookery television production, working with names such as Tom Kerrdige. Charlie has built a reputation for creating beautiful food and atmosphere in all-day d...
Roberto Vanin - Bolle Founder | Taking On the Low/No Alcohol Wine Category 27.01.2023 41:52
Today on the podcast we have Roberto Vanin , the founder of Bolle , a low/no alcohol wine brand. Roberto is so interesting, with his background in chemistry he has been behind some of the biggest household innovations we know such as Vanish. Roberto then led innovation at Mars and many other international businesses. His experience and knowledge of developing, testing, failing, learning, and innov...
Andy Welch - Seriously Low Carb Founder | Making A Product That Changes Lives 20.01.2023 51:41
This week on the podcast we have Andy Welch , the founder of Seriously Low Carb, a company bringing you some of your favourite products such as bread, but low in carbohydrates and higher in protein. This is a wonderful example of someone with an idea, weaving their way through the ups and downs of a start-up business but having a deeper mission driving them to persevere through it to create a wond...
Freya Twigden - Fix8 Founder | The Journey From Passion to Founder to Partnership 13.01.2023 45:08
Today we have Freya Twigden - the founder of Fix8 - a delicious Kombucha drink. This was such a wide-ranging conversation: from lifestyle and rituals in Chinese culture, scaling from home brewing to full-scale production, yoga and the positive effects of it, and just so much more. Freya’s ethos and approach to business are incredible and something many others, including myself can learn from. So...
Damien Byrne - Hux Cofounder | How To Challenge A Category 06.01.2023 44:01
Today on the podcast we have Damien Byrne , the co-founder of HUX the science-backed supplement company. Damien has a wealth of experience from his times and Mars and Kind and he shares his knowledge with us and how it translates to the start-up world. There is so much to learn from this conversation so please sit back and enjoy! Damien Byrne; Damien is an established General Manager with over 20...
Alex Harrison - Young Spirits Cofounder | Trial and Error to Success 30.12.2022 40:03
Today on the podcast we have Alex Harrison, the co-founder of Young Spirits , the secret weapon for small distillers and producers, offering a range of services from bottling all the way to Branding. They also sell their own whisky and rum now, Uhuru . Alex’s story is all about trial and error, taking each lesson and using that knowledge to keep progressing. This was such a fun conversation, Alex...
Take Stock | From Idea in Lockdown to Number One on Amazon 15.12.2022 35:43
Today on the podcast we have Jess and Ed , the founders of Take Stock the simply better bone broth. In this conversation we cover lots, going from an idea at the start of lockdown to being a number one rated product on amazon in two years, their journey is really incredible. Please sit back and enjoy my conversation with Jess and Ed from Take stock. Support the show
Marcus Black - Spirit Of Harrogate Cofounder | Driving Awareness To A Premium Product 16.09.2022 42:31
Today on the podcast we have Marcus Black who is the co-founder of Spirit of Harrogate - the company making incredible Gin, which you may know as Slingsby , a gin that prides itself by sourcing everything locally to his hometown, Harrogate. Marcus, an accountant by trade found somehow found himself at the head of an international drinks company, Intercontinental Brands , with his now co-founder, M...
Bio&Me Dr. Megan Rossi & Jon Walsh | How To Find & Build Successful Cofounder Relationships 26.08.2022 41:07
Today’s guests are Dr Megan Rossi and Jon Walsh , the founders of Bio&Me - the gut-loving brand serving delicious granola, muesli, porridge, and now yogurts! Megan, also known as the gut health doctor, holds a PhD RD, and is a registered dietitian, nutritionist, and research fellow at King’s College London with an award-winning PhD in gut health. Jon has a commercial and marketing background s...
Thomas Hal Robson-Kanu - The Turmeric Co. Founder | How to Build A Great Online Experience For Your Customer 18.08.2022 44:22
Thomas Hal Robson-Kanu is the founder of The Turmeric Co , a company that produces a wide range of turmeric shots to help enhance health and energy levels. Thomas founded the business in 2018 after spending 2 years in R&D, during this time he was also playing football in the premier league and representing his country, Wales. His journey is incredible, we cover so much from mindset, always be...
Richard Clark - Drynks Founder | Three Points To Founders Success 12.08.2022 33:05
Richard Clark is the founder of Drynks - the alcohol-free brand that uses state-of-the-art cool vacuumed distillation kit which gently dealcoholises full-strength drinks. Richards has over 20 years of experience in the drinks and alcohol industry and in this conversation, he shares his knowledge of success from his previous life with launching Crabbies Ginger Beer & other products to now launc...
Joe Formisano - DeliVita Founder | From Garden Shed To National Retailers. 25.07.2022 40:06
Joe Formisano is the founder of DeliVita - the wood-fired oven brand. Joe has 20 years of experience in retail sales with Mamas and Papas & Euro-pro, the creators of ninja and shark hoovers. I love this conversation because something that started as a hobby built from a passion to solve his own problem he was having with traditional clay wood-fired ovens, soon became a fully-fledged business....
Morten Toft Bech - The Meatless Farm Founder | Building The Fastest Growing UK Meat Alternative Company 12.07.2022 42:31
Today on the podcast we have Morten Toft Bech who is the founder of The Meatless Farm Co . Prior to founding The Meatless Farm Co Morten had a previous life in technology which he founded his first company in 1996. From then Morten achieved his MBA and founded a fintech business and then in 2015 decided to explore meat alternative options to build a more sustainable future for our planet- and Meat...
Rimi Thapar - LoveRaw Founder | Trusting Your Gut & Finding Product Market Fit 22.06.2022 39:01
Rimi Thapar is the co-founder of LoveRaw - The fastest-growing UK plant-based chocolate brand. From an idea that started strolling around the Spanish food markets - LoveRaw has become the fastest-growing vegan chocolate brand in the UK. In this chat, we cover all things from taking those first steps from idea to product, not being scared to dream big and aim high, and how to keep hustling and get...
Dafna Ciechanover Bonas - Indie Bay Snacks Founder | Taking On Healthy Snacking 15.06.2022 45:44
Dafna Ciechanover Bonas is the founder of Indie Bay Snacks - the snack with benefits. Dafna has had many lives in her career; Dafna cofounded and ran Founders Pledge and now is a Trustee. Dafna was also was COO of Eden McCallum, a disruptor in the strategy consulting space. Dafna began her career at Procter and Gamble and McKinsey, later starting the European operations of tech companies including...
Angus McCurdie - Happy Joe Cofounder | Using Technology To Personalise Food and Diet 27.04.2022 36:29
Today's Guest is Angus McCurdie who is the co-founder of Happy Joe - the app allowing people to order meals from restaurants based on their personal nutrition goals. We talk all about his journey from taking an idea to creating a physical app, how to onboard clients in the most effective way, how their technology works, getting customers, and how they run experiments to keep optimising their...
Leo Bradshaw - Peckwater Brands Cofounder | Building A Company You'll Never Hear About 14.04.2022 34:15
Leo Bradshaw is the co-founder of Peckwater Brands which offers virtual food brand franchises for delivery. This is a brilliant conversation and one especially to listen to if you operate in the food delivery world. We chat all about the top delivery food trends in the UK, how to identify opportunities in certain locations, what makes successful delivery options, how to use data to create efficien...
WellEasy Founders Josh & Sonny | Leaving University and Creating Their Own Jobs 06.04.2022 35:00
Today's guest is Josh and Sonny who are the founders of WellEasy - the brand trying to make healthy living accessible to everyone. What a story they have. Josh and Sonny both suffered from their own health issues and after graduating in the middle of a pandemic and their job opportunities not looking too appealing, they through caution to the wind and decided to create their own jobs. Their s...
Marieke Syed - Snackzilla Founder | Successfully Navigating HFSS to National Retailers 30.03.2022 37:40
Today's Guest is Marieke Syed who is the founder of Snackzilla - the healthy, 50% less sugar soft-baked cookies. We cover so much in this chat today from leaving a job to entering the start-up world, navigating new HFSS legislations, which stands for High Fat, Sugar, and Salt. We chat about launching your products, testing them, finding your target customer, running a trial in Sainsbury'...
Craig Jones - Cheesies Co-founder | Lessons From Three Start-Ups 27.01.2022 38:36
Today's guest is Craig Jones who is the co-founder of Cheesies - the delicious cheese-baked snack. Craig's career has taken him many places, from jumping straight from university to becoming a founder of a bike storage company, going on and working for Innocent and Pieminster. After his time there, he decided it was time to become a founder again and went on to co-create Fiovanna drinks,...
Jens Knoop - Knoops Founder | Marginal Gains Over Time In Business 21.01.2022 37:58
Today's guest is Jens Knoop who is the founder of Knoops - the world-famous artisan hot chocolate shop. Jens is a chocolate master and has been obsessed with it from a young age. After a career detour in photography, he came back to his passion in 2013 and opened up his first brick and mortar shop. I love this conversation because Jens is so passionate about what he does and also self-aware...
Sameer Vaswani - Prodigy Snacks Founder | How Brands Can Create A Better Future For Everyone 24.11.2021 41:29
Today's guest is Sameer Vaswani who is the founder of Prodigy Snacks . Sameer has been an entrepreneur from the age of 22, setting up his first restaurant in Nottinghill. After that, he moved to West Africa and ran a successful confectionary business that he later sold. While he was there his eyes were opened to how damaging the practices were going on in the confectionery & manufacturing...
Cathy Moseley - Boundless Founder | Leaving A 25-year Career In Finance To Number 1 Gut Health Snack 10.11.2021 47:12
Today's Guest is Cathy Moseley who is the founder of Boundless Activated Snacking . Cathy worked for 25 years in the city but decided she wanted a change - so she set out to create her own business. This is such an amazing conversation because we cover a wide range of things. One that stands out for me is that after leaving her career, Cathy is so open to talking about her failures and how t...
Stephanie Johnson | Pollen + Grace Founder & Co-CEO | Growing from your kitchen to National listings 02.11.2021 32:05
Today on the podcast we have Stephanie Johnson who is the Founder & Co-Ceo of Pollen + Grace . We chat all about her journey from the event industry to set up Pollen + Grace and we explore the different elements of scaling it from her kitchen at home to nationwide listings. We chat about the challenges involved in growing and how to overcome them and so much more. It was a joy to chat with St...
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