Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

Paulo Ribeiro, Founder of Two Things, delves into navigating challenges in the active lifestyle brand industry. Initiating a successful go-to-market strategy requires a disciplined approach, one that steers clear of the common tendency to rush into tactics without laying a robust strategic foundation. Often, marketers are eager to pursue efficiency and speed, skipping over this essential step. Tod...

Paulo Ribeiro, Founder of Two Things, delves into navigating challenges in the active lifestyle brand industry. Similar to many industries, the active lifestyle space has been plagued by a sea of sameness in tactics and strategies. The differentiator for leaders in the space is a commitment to consistently reinventing the playbook and product innovation to remain ahead of competitors. Today, Paulo...

When people say there isn't room for a new brand or a new brand design, there is; it just has to be done well. We have to be delicate with how we treat branding because everyone will have a different emotional response to the degree of change or too small a degree of change. So what goes into package design for a historic brand? Listen to John Nunziato, the Founder and Chief Creative Officer of Li...

How do you rebrand a legacy CPG brand with a 99% household penetration without backlash? What consumer insights and missed opportunities should drive the rebrand? Get answers to these questions as John Nunziato, the Founder and Chief Creative Officer of Little Big Brands, discusses the Chicken of the Sea rebrand.  Show Notes Connect With:  John Nunziato:  Website  //  Link...

  Maxwell Frost, Award-Winning Filmmaker and Founder of Simple Film School, discusses the power of brand films. Brand films offer a unique opportunity for brands to convey their mission and values authentically, connecting with the audience on a personal and emotional level. Fortunately, in today's era, brands can create films without hefty budgets and years of technical expertise. Today, Max...

Maxwell Frost, Award-Winning Filmmaker and Founder of Simple Film School, discusses the power of brand films. Great brands like Disney, Patagonia, and Lego share a common strategy: they produce short brand films. Until recently, creating such content was limited to big budgets, but now, with a smartphone, mic, editing software, and a storytelling framework, brands can readily embark on producing s...

Audio continues to be a massive part of our lives, and we don't even think about it. Brands that take extra time to craft a great audio experience for people benefit significantly. Whether as part of your product mix or your client experience, not leveraging audio is a missed opportunity to get an extra touch point. How do you change that? Listen to David Ciccarelli, Co-Founder and CEO of Voices,...

Words matter in marketing. Ultimately, people want to hear what they think they sound like. As a brand, how do you sound like your target buyer persona? Brands have long been concerned about what they look like and neglect what they sound like. With audio as a thriving medium coming to the forefront, what does your brand sound like? Listen to David Ciccarelli, Co-Founder and CEO of Voices, as he d...

Does having more products make you a more credible tech company? Many brands believe the more products they have, the more credible they are, but no real consumer insight supports that. How can a marketer stay on brand message and not have to split spending down the line across multiple products? Listen to Andrew Samson, Chief Marketing Officer of Level Home Inc., as he discusses insights from doi...

Many smart lock technology designs interfere with or change how consumers engage with their doors. How about a smart lock that fits into your old lock space, elevates the convenience, and gives you exclusive smart lock features like the Apple Home Keys? It's one thing to design it and another to brand and sell it. Listen to Andrew Samson, Chief Marketing Officer of Level Home Inc., to find out how...

When Medicis Pharmaceuticals ran the 'Hottest Mom In America contest,' they had one thing in mind -- to build buzz for their brand. And it worked. It is why branding is the new growth lane, but how do you demonstrate that it fills the funnel and leads to sales? Listen to Jeff Greenfield, CEO and Co-founder of Provalytics, as he discusses branding as the new growth lane.  Show Notes Connect Wi...

How do you generate buzz around your company, connect with your target community and win an Effie award while at it? Verizon Wireless took a different approach to connecting with the African American community, launching a gospel choir competition and leaving a trail of maverick marketing lessons. Want to find out how they did it? Listen to Jeff Greenfield, CEO and Co-founder of Provalytics, as he...

Philip Morris International, a well-known cigarette brand, wants to eliminate cigarettes and become a smoke-free products-led brand. What is powering this transformation, and how is the brand driving conversions? Let's get behind the scene and find out. In this episode, Stefano Volpetti, President of Smoke-Free Category & Chief Consumer Officer - IQOS, Philip Morris International, discusses ho...

How does a big tobacco brand transform into a smoke-free product brand advocating for healthier nicotine use for smokers? The transformation is real as Philip Morris International wants to achieve a 50% revenue from smoke-free products by 2025. They are set to bring these products to the US and are on course to change the trajectory of public health. Want to know more? Listen to Stefano Volpetti,...

The opportunity people need to take advantage of, and where marketers are getting it wrong, is you can get organic views and virality and still have a pull-through strategy to get ROI. What if you can use blockchain technology to make every content view on TikTok count? Listen to Benoit Vatere, CEO and Founder at Mammoth Media, as he discusses how blockchain and TikTok work together.  Show No...

When Liquid Death wanted to launch in Target, it needed a way to drive people from its growing digital presence to retail. How did they pull it off and sell out at Target at launch? TikTok campaigns. Have you been struggling to find success on TikTok and want to know how Liquid Death did it? Listen to Benoit Vatere, CEO and Founder of Mammoth Media, as he discusses how Liquid Death leverages TikTo...

B2B SaaS marketing is a competitive space with a lot of noise and marketing that all sound the same. How do you stand out and have differentiation? Do you rattle off a couple of stats just like every other company? You need to bring your customers into your marketing to differentiate. How? Listen to Jack Foster, Vice President of Marketing at WorkRamp, as she discusses bringing your customers into...

It's great to be a well-known brand, but it becomes a problem when what the brand is known for does not represent the present or future of the business. SurveyMonkey found itself in a position where customers didn't realize it offered more than a free survey tool. It also wanted to service enterprise clients. How does the brand make the switch? Listen to Jack Foster, Vice President of Marketing at...

Did you know you can turn ChatGPT into a virtual board of directors and a management consultant for invaluable insight? The sooner you and your team become AI literate, the faster you can leverage it to thrive. How do you get started? Listen to William Poett, President at 9Q Solutions, as he discusses empowering your board with ChatGPT.  Show Notes   Connect With:  William Poett:&nb...

AI is here to stay and will have scary implications for many businesses. While others are terrified by it (and rightly so), if your company has an aligned strategy, you can have a 10x growth phase and a 10x increase in your impact. Want to thrive in the age of AI disruption? Listen to William Poett, President at 9Q Solutions, as he discusses how to position your business to succeed in this era of...

Do you want to land your business on powerful platforms such as Forbes, WSJ, Bloomberg, or Entrepreneur? Did you know you can turn your sales message into a PR angle? How do you find that angle and position yourself as an expert? Find out every detail as Gloria Chou, PR Coach at Gloria Chou PR LLC, discusses how SMBs can land on Forbes, WSJ, Bloomberg, and Entrepreneur.  Show Notes Connect Wi...

Traditional, old-school PR was built on privilege and access, and it's people who could pay the most that get access. What if there was a way for SMBs to get PR without paying any agency? It begins with your values, knowing where the PR opportunities are, and leveraging them. Want to find out more? Listen to Gloria Chou, PR Coach at Gloria Chou PR LLC, as she discusses the PR framework to enable S...

Melatan Riden, EVP of Art & Design at Deutsch New York, explores an H&M recruitment campaign. Traditional recruitment campaigns tend to be mundane and pragmatic, but Deutsch sparked a revolution by centering H&M's campaign on its employees. The employees became H&M’s brand advocates, turning what was supposed to be a test campaign into an ongoing, ever-expanding global campaign. To...

Melatan Riden, EVP of Art & Design at Deutsch New York, delves into Deutsch’s brand refresh for Differin. When brands want to attract a new audience but keep existing brand equities, it can be a challenge for the team responsible for the design process. Essentially, you're working against a tight timeline and you must find creative ways to leverage these branded equities that may not align wit...