Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

Shayna Macklin, Fractional CMO at Rainbow Shops, delves into fashion brand partnerships and social media. Social media has empowered consumers to voice their opinions and preferences. This two-way communication is leading to a new era of brand strategy that is data-driven and informed by consumer feedback. Today, Shayna discusses the intersection of fashion social media and brand marketing. C...

Shayna Macklin, Fractional CMO at Rainbow Shops, delves into fashion brand partnerships and social media. In an oversaturated influencer market, brands are seeking effective partnership strategies. Fortunately, evergreen creator programs and cross-branded collaborations offer the reach and impact brands need in today's marketing landscape. Today, Shayna discusses creative fashion brand partnership...

Denis Scott, Chief Marketing Officer at CharterUP, delves into growth marketing strategies. Whether you're a household name or a budding startup, crafting the right message and targeting the appropriate channels is key to success. However, the strategic approach can differ depending on a company’s size, budget, and resources. Today, Denis discusses growth marketing for large brands versus startups...

Denis Scott, Chief Marketing Officer at CharterUP, delves into growth marketing strategies. Denis’ work with prominent brands like Lyft and OpenTable offers invaluable insights into crafting successful marketing strategies. Through his journey, he’s dealt with the intricacies of marketplace businesses, striking a balance between customer acquisition and engagement, and adapting strategies based on...

Amin Shaykho, CEO of Kadama, delves into branding strategies for Gen Z. In stark contrast to previous generations, Gen Z is more likely to pursue their passions rather than settle for something they don't enjoy. Ultimately, schools that maintain a one-size-fits-all curriculum instead of identifying students’ passions and building upon them, risk failing to engage this new generation. Today, Amin d...

Amin Shaykho, CEO of Kadama, delves into branding strategies for Gen Z. Gen Z is a social media generation that craves authenticity. They see through inauthentic content a mile away and hate when they think they are being bombarded by ads. To reach this demographic and build a brand they connect with boils down to understanding what captures their attention. Today, Amin discusses building a brand...

Lee Anne Grant, Chief Growth Officer at Babylist, delves into brand marketing in the baby product industry. Brand trust and awareness play a critical role in influencing purchasing decisions in the baby product vertical. In this high-stakes environment, where every decision feels monumental, brand marketing becomes an essential tool for baby product companies to connect with parents and establish...

Lee Anne Grant, Chief Growth Officer at Babylist, delves into brand marketing in the baby product industry. Learning from the downfalls of Babies R Us and ByeByeBaby, Babylist took a strategic approach to physical retail. Last summer, they opened a Beverly Hills showroom, partnering with various brands to create engaging brand experiences, propelling Babylist's brand awareness beyond traditional r...

Clare Hart, Managing Director at Critical Mass, delves into the future of digital advertising in the latest episode. We've all seen the rise of AI and automation, and the sheer power it brings to personalized marketing at scale. But what about venturing beyond established markets? How can you take your brand message and effectively connect with entirely new audiences overseas? Today, Clare di...

Clare Hart, Managing Director at Critical Mass, delves into digital advertising and global expansion. The digital advertising landscape is constantly evolving, and as brands set their sights on new markets, fresh challenges and considerations emerge. From balancing the need for local relevance with brand consistency to navigating cultural and legal hurdles, a lot of factors come into play when app...

Jessica McDonald, Senior Director of Brand Marketing at Altitude Trampoline Park, delves into reaching younger audiences and building loyalty. The world of children's entertainment is fiercely competitive, and keeping families engaged and returning for more is a constant battle. While loyalty programs can be the game-changer, marketers must design programs that turn not only kids into brand loyali...

Jessica McDonald, Senior Director of Brand Marketing at Altitude Trampoline Park, delves into reaching younger audiences and building loyalty. In an era dominated by video games and social media, parents often struggle to keep their kids active. Yet, companies like Altitude Trampoline Park are bridging this gap by blending gaming and technology with indoor activities, providing the perfect balance...

Rob Dube, Visionary and Co-Founder of The 10 Disciplines, delves into balancing drive and inner peace in entrepreneurship. Building an empire often means an intense focus on external validation – accumulating things, achieving recognition, and chasing that elusive feeling of hyper-growth. However, many entrepreneurs discover that the next accomplishment never quite fills the void, creating a relen...

Rob Dube, Visionary and Co-Founder of The 10 Disciplines, delves into balancing drive and inner peace in entrepreneurship. Entrepreneurs are renowned for their relentless drive and ambition. However, achieving long-term success relies on striking a crucial balance: maintaining that drive while fostering a sense of peace and well-being. Today, Rob discusses how entrepreneurs can be driven and...

Noah Lekas, Freelance Writer and Editor, explores brand storytelling and literary approaches in marketing. Amid AI and the attention economy, the future of marketing lies not just in the product or idea itself, but in the narrative that surrounds it. This narrative, when authentic and deeply understood, becomes the compass guiding every aspect of a brand's expression and interaction with its audie...

Noah Lekas, a Freelance Writer and Editor, delves into brand storytelling and literary approaches in marketing. While data is crucial for understanding our audience, it's the stories we tell that truly resonate with them. Transforming insights into compelling narratives not only captures attention but also creates lasting connections with our audience, ultimately driving successful marketing campa...

Kasper Sierslev, Chief Commercial and Creative Officer at ZITE, delves into elevating in-house marketing. Companies are bringing roles like graphic designers and copywriters in-house, but for these in-house teams to succeed, they must lay the necessary groundwork. From hiring project managers with industry knowledge to collaborating with external agencies, companies can empower their in-house team...

Kasper Sierslev, Chief Commercial and Creative Officer at ZITE, delves into elevating in-house marketing. Traditionally considered the place where creativity goes to die, in-house marketing is undergoing a profound transformation. With companies bringing more creative talent in-house and leveraging AI tools, the lines are blurring between content, tier two, and production. Today, Kasper discusses...

Sarah Early, Head of Emerging Platforms, UTA Entertainment and Culture, at UTA, delves into content and brand activations. Consumers today crave immersive experiences that connect with them on a deeper level, fostering brand loyalty and driving meaningful interactions. But simply creating a "stunt" isn't enough anymore to succeed in this dynamic space, and brands need a strategic approach that res...

Sarah Early, Head of Emerging Platforms, Entertainment and Culture, at UTA, delves into content and brand activations. Often, brands hastily chase after the latest influencer or trendy platform, but these strategies tend to yield short-lived results. Instead, effective campaigns leverage cultural moments to reinforce established brand messages, fostering long-term momentum and impact. Today, Sara...

Raphael McGowan, University Lecturer and Owner of bakslap, delves into optimizing holiday engagement and growth. Building relationships with key contacts on platforms like Amazon can unlock unexpected opportunities. Bakslap's proactive approach, from maintaining connections to asking for specific features, landed them a spot in Amazon Australia's small business campaign. Today, Raphael discusses A...

Raphael McGowan, University Lecturer and Owner of bakslap, delves into optimizing holiday engagement and growth. Securing partnerships with brands like Facebook and Amazon seems out of reach for new businesses, but bakslap's experience demonstrates a crucial concept: start small and build momentum. Ultimately, focusing on community engagement and events laid the foundation for recognition and coll...

As a CMO, what if you could get validation for your product before the launch? How much easier would your job be if you could validate which direction you're going to take to make sure it's a product that has a competitive edge and a product that consumers want without spending a couple of hundred grand? Listen to Justin Chen, Co-founder of PickFu, as he discusses how brands like Thrasio are doing...

The mobile gaming space is intense. One of the biggest issues with many games is that they fail on launch. They think it will be great, but they don't get the downloads. Maybe the marketing doesn't hit, or maybe the app icons aren't attractive enough. There’s only one way to find out: consumer research. Listen to Justin Chen, Co-founder of PickFu, as he discusses how Conor McGregor used customer r...

From a brand advertising standpoint, TikTok is the hottest thing out there, like when Instagram first came out. The return on ad spend and content make TikTok absolutely the number one channel for marketers that heavily invest in that channel. And they love it. Will there be a US-wide ban on TikTok? Why is it the app to beat, and how are brand marketers using it? Listen to Meghan Bazaman, Senior M...