Rebrand 100: The Podcast Series

Branding often gets dismissed as a "nice-to-have" – too intangible, too soft, too hard to measure. But in this episode of Rebrand 100: The Podcast Series, we make the case that branding has ROI, and we show you how to prove it. We unpack the hidden economic drivers of brand strength: faster conversion, higher loyalty, lower acquisition costs, and price premiums. It’s not just about being...

Most brands celebrate customer acquisition…but the real power lies in retention. In this episode, host Edmudn Manasan unpacks why Customer Lifetime Value (CLV) should be your north star, not just a finance metric. CLV reveals how valuable a customer really is over time, and how strong your brand story is at keeping them. We break down how brands like Care/of, Stitch Fix, Adobe, and Starbucks embed...

Recommending a brand to a friend is one of the strongest signals of brand loyalty – and Net Promoter Score (NPS) captures exactly that. In this episode, Edmund Manasan unpacks why this one-question tool is a goldmine for brand builders. It goes beyond satisfaction to measure advocacy, alignment, and emotional conviction – far before your revenue or retention metrics show cracks. With insights from...

Being seen is easy in today’s saturated media landscape, but being remembered is what separates iconic brands from forgettable ones. In this episode, host Edmund Manasan dives into the powerful difference between recognition (the spark) and recall (the flame). While recognition gets your brand noticed, it’s recall that earns customer preference, loyalty, and word-of-mouth. We unpack how brands lik...

Most brands wait until it's too late to ask the real question: How do people actually feel about us? In this episode of Rebrand 100: The Podcast Series, Edmund Manasan goes beyond dashboards and dives into the emotional tone behind your brand. Because clicks can mislead, but sentiment tells the truth. We explore why brand sentiment is a leading indicator of brand health, and how businesses – f...

Most businesses are laser-focused on clicks, conversions, and impressions, but often miss the most important signal of all: how people feel about their brand. In this episode, we break down the often-ignored branding metric of brand sentiment – the emotional tone behind conversations, reviews, and reactions. From viral backlash to cult followings, we explore how sentiment shapes brand equity long...

Attention is cheap. Loyalty is priceless. In Episode 43 of Rebrand 100: The Podcast Series, host Edmund Manasan shifts the spotlight from viral buzz to enduring brand power…and that power comes from loyalty. Because when customers choose to return again and again – not out of habit, but belief – you’re not just building a brand. You’re building a movement. This episode dives into how brands like C...

If you stripped away your likes, followers, and page views, how would you really know if your brand was working? In Episode 42 of Rebrand 100: The Podcast Series, Edmund Manasan spotlights the metrics that actually matter: the ones that signal trust, resonance, and long-term growth. Forget vanity stats. We're talking branded search volume, repeat purchases, Net Promoter Scores, and retention p...

Most brands assume they’re more visible than they actually are, and that assumption is dangerous. In Episode 41 of Rebrand 100: The Podcast Series, host Edmund Manasan breaks down what brand awareness really means, how to measure it beyond vanity metrics, and why recall, recognition, and association matter more than sheer exposure. With sharp case studies featuring TALA, Monzo, Allbirds, and Notio...

Most rebrands don’t fail because of poor visuals, they fail because people weren’t brought along for the ride. In Episode 40, host Edmund Manasan explores why internal team buy-in is the foundation of every successful rebrand. From Microsoft’s culture reboot to Starbucks’ national barista reset, and Southwest’s people-first branding strategy, we break down how great companies rebrand from the insi...

Misalignment is one of the most overlooked threats to brand trust. In Episode 39, Edmund Manasan explores how small gaps between your messaging and your reality can quietly erode credibility, and what to do about it before it’s too late. From Bud Light’s crisis in inclusivity to Shein’s failed sustainability pivot, Better.com’s cultural disconnect, and Peloton’s identity drift, we examine how even...

Most brands don’t fail because of bad logos or weak products, they fail because no one’s checking their pulse. In this episode, host Edmund Manasan walks through a fast, honest, and actionable brand audit you can run in under an hour. No bloated agency decks. No drawn-out research cycles. Just six practical steps you can apply today to assess your brand’s website, social presence, messaging, searc...

When your brand starts to feel outdated or misaligned, what’s the right move – a subtle refresh or a full-scale rebrand? In this episode, host Edmund Manasan breaks down the critical differences between the two, showing how each path carries distinct implications for your identity, resources, and audience trust. From Baskin-Robbins’ nostalgic refresh to Burberry’s bold redefinition, we explore how...

Rebranding is more than a logo change – it’s a strategic transformation that, when done right, can redefine your relevance, spark new growth, and rebuild trust. In this episode, Edmund Manasan unpacks a 7-step rebrand playbook that cuts through the noise and gets to the core of what makes a rebrand successful. From SanDisk’s bold new identity to Kia’s misunderstood logo evolution, Dropbox’s pivot...

Rebranding is easy. Rebranding without losing your audience? That’s an art form. In Episode 35, Edmund Manasan dives into the strategies that help brands evolve while holding onto the people who matter most. From Dunkin’s smooth name shift to LEGO’s comeback, you’ll learn how to communicate change, keep your values intact, and invite your audience along for the ride. Produced by ASTIGS Design Inc....

When a rebrand fails, it’s not just a creative misstep, it’s a trust problem. In this episode of Rebrand 100: The Podcast Series , host Edmund Manasan unpacks five infamous rebranding disasters, from Gap’s lightning-fast logo reversal to Tropicana’s sales crash. We dig into why these efforts backfired, the critical steps that were skipped, and how you can protect your brand from the same fate. Whe...

Rebranding can save a struggling business – or catapult a good one into greatness. But the best examples don’t just change the logo; they transform the way the world sees them. In this episode of Rebrand 100: The Podcast Series, host Edmund Manasan unpacks five brands that nailed the rebranding game. From strategic product focus to bold storytelling shifts, these case studies show what it takes to...

Rebranding isn’t just a logo swap, it’s a full-scale transformation that carries a price tag far beyond what most budgets account for. In this episode, Edmund Manasan pulls back the curtain on the five hidden costs that can make or break your rebrand, from the invisible hit to productivity, to the millions lost in packaging changes, to the legal and administrative grind nobody talks about. Featuri...

Brands live, breathe, and age – just like people. In this episode, host Edmund Manasan breaks down the six key signs your brand is overdue for a rebrand, and how timing can be the difference between fading out or rising stronger. Through real-world transformations from Poppi, Airbnb, Burberry, and Old Spice, we explore how each brand identified its breaking point and made strategic changes that re...

In today’s saturated market, visibility is no longer enough – meaning is the new metric. In Episode 30, Edmund Manasan explores what it really takes to build a brand people care about. Not just one they buy from or follow, but one they emotionally connect with. From defining your “why” to building community, embracing authenticity, and delivering consistent value, this episode unpacks the timeless...

In a world where beautiful branding is just a Canva template away, what really sets your business apart? In this episode, host Edmund Manasan dives into the quiet power of brand voice – the tone, personality, and rhythm that breathe life into your messaging. While visuals might catch the eye, it’s your voice that builds trust, sparks connection, and makes people feel something real. We unpack how...

Before your audience reads a single word, they see your brand. And in that split second, your color palette and font choices start telling a story – whether you intended it or not. In this episode, host Edmund Manasan breaks down how design isn't just decoration; it's one of the most powerful and subconscious tools in branding. From food cravings sparked by synthetic dyes to the elegance o...

In Episode 27 of Rebrand 100: The Podcast Series , Edmund Manasan explores how exclusivity can elevate your brand from just another option to something people deeply desire. Drawing lessons from luxury powerhouses like Hermès, Ferrari, Nikos Koulis, Pomellato, and Giorgio Bulgari, this episode breaks down how scarcity, access, and storytelling are intentionally crafted – not accidental. Whether yo...

Every unforgettable brand story needs conflict – and that means naming a villain. In this episode, host Edmund Manasan unpacks why brands that define what they’re against create stronger emotional pull, sharper messaging, and deeper loyalty. Whether it’s Big Beauty, toxic workplace culture, or outdated industry norms, the “brand villain” isn’t always a person. It’s often a system, belief, or pain...

What do Louis Vuitton and Walmart have in common? At first glance, nothing. But both are masters of brand clarity, audience understanding, and market domination – despite playing entirely different games. In Episode 25, host Edmund Manasan unpacks the strategic brilliance behind luxury and budget branding, and explore how iconic brands like Hermès, Patek Philippe, IKEA, and McDonald’s thrive by fu...