Real Talk about Marketing

Ally Hepp of Databricks joins the podcast to help marketers make sense of clean rooms, composable CDPs and how to wrangle big data for brand advantage. The team also discusses the critical coupling of data and AI and how AI comes into play for speeding up code migration, conversational interfaces and predicting the next best action. LinkedIn Profile: linkedin.com/in/ally-hepp-288b045a/ Thanks for...

Zach Van Doren of ActionIQ joins the podcast for a deep dive into Composable CDPs and how to converge data, identity, consent and addressability to deliver relevancy at scale. The team dives into ways to navigate complexity, minimize hops, and prioritize governance structure to engage consumers. LinkedIn profile: linkedin.com/in/zacharyvandoren Company website: thetradedesk.com Thanks for listenin...

Gabe Richman of TheTradeDesk joins the podcast to discuss all aspects of cookie deprecation and its impact to the industry – from Google’s Privacy Sandbox and at-risk signals to the changing approaches to authentication and measurement. The team jumps into the details of UID 2.0, AI as a tool, and how a CMO should best spend their next marketing dollar. LinkedIn profile: linkedin.com/in/gaberichma...

Amazing accelerator or threat to humanity? Discussions around artificial intelligence (AI) span the full gamut. Ron Shevlin of Cornerstone Advisors joins the podcast to break down what brands can really expect as AI become part of the daily lives of knowledge workers Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook .

Mattia Fosci from the I-COM award winning start up Anonymised in the UK joins this episode of the podcast discuss regulation, consent and the coming “wild ride” of 2024. The team dissects ideas about how brands will address engagement and measurement after true third-party cookie deprecation. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook .

Hosts Kyle Hollaway and Dustin Raney look back on the wild ride of a year that was 2023 in identity. From the emergence of AI and immersive technology to cloud native capabilities and consent, privacy and interoperability, there is no shortage of curves and spins when it comes to the challenges brands will face to more fully bring customers into the engagement experience in 2024. Thanks for listen...

This month’s Real Talk about Identity podcast recaps some of the biggest buzz coming out of the 2023 Advertising Week NY for brands and agencies. Brady Gadberry joins the Real Identity team to explore the role of third-party data in a post cookie world and all the ways a cloud-enabled single identity spine opens doors for brands to leverage data for deep insights, measurement and activation. Thank...

Jason Brown joins the Real Identity podcast to explore the benefits of cloud adoption for data-driven marketers. He shares real-world success and best practices from brands on the journey to shift their tech stacks to cloud computing – from clean rooms to interoperability and security. This enlightening conversation also breaks down the challenges and the integral role of identity to bring it all...

Buckle up as the Real Identity Podcast and Max Parris take us on a journey through today’s changing landscape. Follow along from the top of the roller coaster and the actual deprecation of third-party cookies in Chrome to all the twists and turns of privacy, interoperability, blockchain strategies for the future, self-sovereign identity and the metaverse. LinkedIn profile: https://www.linkedin.com...

Considering a balanced view of consumer privacy that works for people and businesses, Sachiko Scheuing, Acxiom European Privacy Officer and four-term chairwoman of the Board of FEDMA, joins the Real Identity podcast to discuss what is being proposed as a more flexible approach to GDPR via the UK's new DPDI Bill. But that's not all! Federated IDs, AI, virtual reality, risks in a changing...

Immersive experiences and the technology that will empower them are on a fast track to the future. Technology is a bridge to connect experiences, but how will that happen amidst avatars, NFTs, spatial awareness, quantum computing, algorithmic curation and so much more. And why do brands care? Jason Snyder joins the Real Identity podcast to give us a preview into the world where the volume and capa...

TV is one of the hottest channels for reaching distinct audiences with CTV expected to achieve 3X growth factor as tracked since 2019. AJ Kintner of LG Ads joins the Acxiom Real Identity podcast to discuss the current landscape, IP addresses, content strategies, FASTS and what the future holds – all culminating in how brands can use CTV to deliver relevant experiences in a noisy world.  Guest: AJ...

The Real Identity podcast kicks off 2023 with a fascinating discussion with Arun Kum of IPG about the advertising industry and identity’s role in it. From the need for a national privacy law to the true potential of identity, Trojan horses, and the weird economy , the team dissects it all to understand how to create advertising that helps connect people and brand. Featured Guest: Arun Kumar Chief...

Retailers have to act now to tackle the new challenges looming for the 2022 holiday season . Michele Fitzpatrick joins the Real Identity podcast to discuss strategies to help retailers capture harder-to-read consumer signals and build deeper digital engagement. The secret is achieving contextual relevance to earn brand love for the holidays and beyond. Thanks for listening! Follow us on Twitter an...

Devon DeBlasio of InfoSum joins the Real Identity podcast to discuss the drivers of clean rooms and data collaboration in the U.S. The disruption of a coming cookieless world has brought innovation to the process of buying and selling media as well as how data is shared. Learn how new approaches to data, technology and enabling apps are honoring consumer privacy and making data safer and more secu...

Rob Saenz of Snowflake joins the Real Identity podcast to discuss how the cloud helps to achieve the ultimate goal of connecting people. Companies can test and collaborate in the short term with no need to move data -- allowing them to solve real business problems when they harness the power of the cloud. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook .

Whether you are buying a car or trading baseball cards, everyone wants to feel like they got a great deal. Acxiom Auto Strategist Steve Schmith joins the Real Identity Podcast to discuss the ongoing impacts to the auto industry and what it takes to achieve a customer-centric experience and deliver relationship-building value in today’s auto buying process. Thanks for listening! Follow us on Twitte...

Dive right into this episode of the Real Identity podcast with our featured guest Ziggy Zografakis from Roku to hear a fascinating discussion around the evolution of Connected TV and the re-emergence of this premium screen during the pandemic. You will hear how first-party data and identity work to not only protect the customer relationship but to deliver the best experience possible.   Thanks for...

Listen in as Acxiom’s Data Guru Linda Harrison joins the Real Identity podcast to discuss how to find pure gold in your data. Third-party cookie deprecation changes how we get from point A to point B, but doesn’t stop advertisers from matching the right product to the right person for continued success. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook .

Identity and privacy are tied together to drive value for brands and consumers. Acxiom’s Beth-Anne Bygum, Chief Security and Compliance Officer, joins the podcast to discuss the growing need for cybersecurity and how it enables brands and consumers to connect in a protected ecosystem. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook .

Every point of engagement is an opportunity for a brand to learn and gain better customer intelligence. Joyce Turner joins the Real Identity podcast to discuss brands taking an untraditional approach to capturing more consumer engagement by breaking out of their normal channels. Acxiom’s Identity solution should be an asset for every brand to capture these data points and continuously learning the...

Gio Gardelli, Senior Director, Ads Targeting, Identity, & Trust at Yahoo, joins the Real Identity podcast to discuss the balance between the complexity of the advertising space and the current disruption happening in the identity and consent world. Identity is at the center to enable better advertising reach, but it also requires trust. Yahoo takes a consumer-first approach to identity that en...

Acxiom CEO Chad Engelgau joins the Real Identity podcast to discuss not only the interconnected identities of Spiderman across the multiverse but also how identity is the key to building value exchanges between people and businesses. Because identity is the backbone of CX, it has gained visibility with C-suite executives from CPG to quick-serve restaurants and revealed the need for first-party dat...

Cameron D'Ambrosi joins the Real Identity podcast to take a forward look at the identity landscape in 2022. People like good experiences and want to find more of them. The team considers the current state of the “consumer privacy seesaw” from a third-party cookieless world and cross-app tracking to digital identity and improved customer experiences based on behaviors and preferences. Liminal...

Scot Richardson joins the Real Identity Podcast to share how the cloud has delivered on the promise of measurement with in-flight evaluation and adjustment of campaigns now possible. He discusses the hybrid approaches to campaign optimization from people-based identifiers to anonymized and aggregated views and how nimble analytics help clients become more effective marketers. Thanks for listening!...