Real Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your Career

Mo asks Alisa Cohn: What's your best advice for creating and closing more of the meaty business we all want? Alisa's top tip is to think about your process of how you build relationships that eventually turn into business. Chances are you are great at one area of your process and other areas need work. Think about five different ways you can experiment and try something new for the piece of your p...

Mo asks Alisa Cohn: Why is it important to think about running a business holistically? Everybody has to think of themselves as their own CEO. Think with the entrepreneurial mindset on how you are going to manage yourself, so that you can manage others and the business around you. The trouble is that people miss the entrepreneurial mindset and instead focus on the delivery aspect of the work. You...

Mitch Joel shares the power of creating digital assets and how his simple framework for creating digital content can start off as just a drip and end up creating waves within your professional ecosphere. Learn how to pick the right communication format for you, how to create content in a way that's unique to you and can't be replicated by someone else, and how to build an audience that wants to he...

Mo shares his insights from the habits of Mitch Joel. Most professionals don't yet understand the power of digital communication and thought starters. By creating those digital assets you start to become attractive. People start sharing and want more of your content, and those people become predisposed to working with you. It doesn't matter who you are or what your expertise is, you have a brand a...

Mo asks Mitch Joel: How do we hack our own proactive habits to succeed? We all make time for the things that are important to us. As we've seen from the pandemic, we can fill our schedules with anything and feel really busy. The only way to do anything really well is to make time for it. Your priorities won't show up in your to-do list, they show up in your calendar. Scheduling is not Mitch's main...

Mo asks Mitch Joel: What's your best advice for professionals to deepen long-term relationships? People will not leave a relationship, even if they are paying you more than someone else, if they like you. Get people to like you in a way that's authentic and genuine and clearly has their best interests at heart. Don't identify as a dinosaur. Excuses like "I can't understand this" or "I don't do soc...

Mo asks Mitch Joel: How would you advise high end professionals to create and close more deals? Go and follow Jeffrey Gettemer and subscribe to his newsletter. Anything Mitch has learned about sales was picked up from Jeffrey. Essentially, a lot of sales is about relationship building, storytelling, not being boring, and not being caught up in our own world. Instead it is about focusing on what th...

Mo asks Mitch Joel: What is your big idea for getting better at retention and growth? Whether it's digital or not, it's all about relationships and relationships are built on the stories you tell and how you deliver on them. Most people tend to market themselves with promises instead of with their overall story. The ethos of the Madmen era of advertising still permeates the way many professionals...

Ron Tite shares the insights behind the Think. Do. Say. framework and how you can use it to create an effective personal brand, do more of the work you truly care about and be more authentic. Learn the four C's that make communicating your brand belief easy, the five questions that get a prospect's head nodding during a pitch, and how to innovate consistently while still delivering your best work....

Mo shares his insights from the habits of Ron Tite. Think: What's the thing you believe in so much that you would be happy to work on it for the rest of your working life? Do: How do you exemplify that? People don't judge you by the things you say, they judge you by what you do. Actions are what signals what you believe deep down. Say: How do you communicate what you believe? Too many people jump...

Mo asks Ron Tite: How do we stay on top of retention and growth activities when everything is yanking us away? In car manufacturing, there are two sides that are critical to the business. The money is made on the assembly line because that is repeatable behaviour that strips out inefficiencies over time. But if they only did assembly line work they would go out of business. The other side involves...

Mo asks Ron Tite: How can we deepen relationships and win the relationship advantage? If you have great relationships, know that some of them will convert, but that's not why you invest in relationships. When Ron started his agency, his first client was a woman that he knew and had a work relationship with 15 years prior. She didn't have a need for his agency, but she created a project for him and...

Mo asks Ron Tite: How can we get better at creating and closing the meaty work that we want to do? The first step is identifying the meaty work where you can add your best value. Ron recently had someone resign from his agency after they had a conversation about what she really wanted to do. It wasn't until she asked herself that question did she realize that she wasn't happy because she wasn't do...

Mo asks Ron Tite: What's your big idea on how the audience can grow their book of business, grow their career, and grow their relationships? The first thing is to stop gaming the system and stop looking for shortcuts to business development. You need two things: a consistent brand narrative to sell the things you have and to be entrepreneurial so you can create the resources that people need. Busi...

Karim Nehdi shows you how to read your prospect's mind so you can tailor your service offer to exactly what they want. Learn how the Herrmann Brain Dominance model works in business development and how you can use the concept to better understand how a prospect thinks, what they care about most in terms of communication, and how you can use that to close more deals.   Mo asks Karim Nehdi: What is...

Mo shares his insights from the habits of Karim Nehdi. There are four major ways we think: analytically, structurally, relationally, and experimentally, and each way of thinking gives clues. With an analytical thinker, they are going to be quick and cut to the chase. They want to jump right into the meeting and get things done. With the structural thinker, they will want to know the details and wh...

Mo asks Karim Nehdi: How can we use cognitive diversity to hack our own habits and be more successful, even when we're busy? Business development is a team sport. There is a role for the individual relationship, but there is also an important role for the team that supports that relationship. Research shows that cognitively diverse teams who know how to harness cognitive diversity are 60-70% more...

Mo asks Karim Nehdi: How do we use cognitive diversity and adapt to each of these four different ways of thinking? The baseline is to understand where you are likely to default and what your blindspots are going to be. Think about your pitch through the lens of what the stakeholder wants to hear and needs to understand in order to feel comfortable to move forward. This can mean adding in additiona...

Mo asks Karim Nehdi: How can we use our cognitive diversity to create and close more deals? What if you could read the minds of your customers and predict their response in advance? That would be an incredibly powerful business development skill. The first step is understanding yourself and where your preferences lie. For Mo, he fell into the experimental/analytical spectrum and knowing that helpe...

Mo asks Karim Nehdi: What is your big idea on how people can grow their book of business, relationships, and career? Different people think differently, but most people don't realize what that really means. The most effective leaders and business developers are able to harness the differences in thought and cognitive diversity for maximum effect. We all have neural pathways that shift over time. W...

Jay Baer shares insights into marketing that will transform the way you think about business development and will allow you to spend half the time creating content while generating 10x the results. Learn how to inspire your customers to market for you, why marketing your content is more important than your actual content, and a simple strategy for creating extraordinary and memorable client relati...

Mo shares his insights from the habits of Jay Baer. Market your marketing. Most experts put in the time to create some content, but they would be much better served by taking half that time, creating less content overall, and spending the other half marketing that content. Doing this allows you to spend half the time and generate 10x the results. There are three components to marketing your market...

Mo asks Jay Baer: How can we hack our own habits and be working efficiently at business development even when we are yanked away by other demands? The first step is you have to enjoy the process at some level in order to put real time into it. If you hate social media, you will suck at social media. You have to find the relationship nurturing schema that you actually enjoy so that you can stick to...

Mo asks Jay Baer: What is your best advice on deepening relationships? The more transactional you think the relationship is, the more transactional it's going to feel. If your motive is based on getting paid, you're not going to develop deep and rich relationships. The best way to go about building relationships that matter is to build relationships that you want to have on their own. If you get p...

Mo asks Jay Baer: How do we create and close more opportunities? You have to focus on the problems you solve, not on the services you offer. People don't want services, they want a fix to the problem they have. You also have to really understand who you are selling to. This can become more challenging as time goes on as the number of people you are selling to grows, but it's vital to growth. Figur...