Real Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your Career

Mo asks Linda Klein: What is your favorite science, step, or story from the GrowBIG Training or Snowball System? Linda never wants to be unprepared in her work, and the same is true in meeting with a client, which is why Dynamic Meeting Prep is Linda's favorite strategy. A potential client's business always has important area-specific language that they use that you should know. It's amazing how m...

Mo asks Linda Klein: What is your personal definition of business development? Adding value to a client's business by solving the problem. Service professionals often only look at a client's issue through the lens of their own expertise, but that's not the way to grow a business. Asking for the sale before solving the problem (or diagnosing the problem) isn't going to work. Linda looks for ways to...

Mo asks Linda Klein: When was the moment that you realized that growth was great? Linda separates the ideas of business development and building a relationship. In the beginning of Linda's career as a lawyer, she spent a lot of time learning about her client's business and that relationship building always paid off. It's not about developing the business, it's about developing the relationship. Li...

Henning Streubel shares his thoughts on developing relationships and how to not only go from prospect to client, but from client to friend. He is the Managing Director and Senior Partner // Managing Director of the West Coast System of Boston Consulting Group (BCG). Learn how insight allows you to create impact and trust, why growth and comfort can't coexist when it comes to doing what's right and...

Mo asks Henning Streubel: If you could record a video around relationship development and send it back to your younger self, what would it say? Henning would send three points back. The first is that you have to care about the people. You can only develop relationships when you care about the other person and their issues. When you are engaging with them, it's not about just showcasing your expert...

Mo asks Henning Streubel: Tell us a business development story that you are particularly proud of. Henning's story begins with a rough start where a client CEO read an unflattering internal email about himself that he was never meant to see. Henning went to apologize in person and ended up having a great conversation that turned into an offer to have a second lunch in the future. During the second...

Mo asks Henning Streubel: What is your favorite science, step, or story from the GrowBIG Training or Snowball System? Henning's favorite idea is the Herrmann Brain Dominance Instrument. It's vital to understand how you, your team, and your prospects think. Henning is an analytical thinker, and understanding this gives him greater insight into how he can communicate with another person who can comp...

Mo asks Henning Streubel: What is your personal definition of business development? Henning prefers the term relationship development, which he considers the foundation of every successful service provider. Henning learned early in his career not to take things personally. If someone doesn't respond to him, he assumes they must be busy and it's not about the other person not liking him. Many exper...

Mo asks Henning Streubel: When was the moment that growth and business development was something you wanted to focus on? Henning is intrinsically motivated to help people, but it's less about business development and sales. Whenever he meets someone, he has a tendency to ask deep questions. Early in his career working for a utility client in Germany, he realized that the client's company had many...

Read Davis, the CEO of McGriff, talks about his experience as one of the top business development professionals and how he discovered that momentum takes time and the key to a successful career in sales is playing the long game. Learn about the fateful conversation and advice that changed the trajectory of Read's career, why everything in an organization comes down to the success of the salespeopl...

Mo asks Read Davis: If you could record a video about business development and send it back to your younger self, what would it say? We can't see around the curve, but we can think about where we want to go. Read would start investing in himself and his skills much earlier. Don't think that you have to have it all figured out. Don't be afraid to admit what you don't know. One of the biggest assets...

Mo asks Read Davis: Tell me about a business development story that you are really proud of. Read formerly worked for one of the largest brokerage firms in the world, and when he first came to work with McGriff they were often David going up against Goliath. Read recalls several different stories where the relationships they built helped their clients take care of their people. Each experience gav...

Mo asks Read Davis: What is your favorite science, step, or story from the GrowBIG Training or the Snowball System? Successful sales and business development is psychology, which is why Read's favorite science is the Herrmann Brain Dominance Instrument. It's critical to understand who you are and how you learn, as well as how you react when you get challenged. The most impactful aspect of business...

Mo asks Read Davis: What is your personal definition of business development? Being a CEO wasn't something that Read ever aspired to. He always enjoyed leadership, sales, and being in the field. When he took on the role, he put a challenge to all the business development professionals in the organization to make payroll. Every salesperson needs to strive to be a leader. They own the revenue and ev...

Mo asks Read Davis: When was the moment you decided to get great at business development? You can learn to compete and life is about competition in Read's mind. There isn't always a winner and loser in every situation, but measuring success is based on the scoreboard you're looking at. As Read moved into his career out of college, his scoreboard changed. One fateful night while working alongside t...

James Barclay shares the key content creation strategies that Passel uses to help busy professionals demonstrate the expertise that sets them and their firms apart. Learn about how content creation became the basis for Passel's business model, how to write and create content for your most important relationships in a way that people will love, and why a podcast is the secret business development h...

Mo asks James Barclay: If you could record a video around business development and send it back to your younger self, what would it say? James is naturally impatient, so he would tell his younger self to cultivate patience. You can't sell stuff by shouting at people that they should buy from you. It's not your sales process, it's about their buying process. Think about the actions that you can do...

Mo asks James Barclay: Tell me a story about the business development that you are the proudest of. James' challenge in reaching prospects is connecting with CMOs in law firms and working up the chain can take some time. The Passel podcast was born once the team understood how useful it is as a business development tool. The podcast gives them an opportunity to talk to their perfect prospects and...

Mo asks James Barclay: What is your favorite science, step, or story from the GrowBIG Training or the Snowball System? For James, the number one strategy is the Protemoi List. These are the people in your circle that are your partners, prospects, and the key people that could be your raving fans. Having a focused relationship list is an unbeatable edge. When you invest in a relationship, people wi...

Mo asks James Barclay: Tell me your personal definition of business development. Growth is all about your leading indicators. Your behaviors, values, and what you do every day are what will put you in a position to win. Focusing on the end of the pipeline will make you look desperate. With the right values and habits, you'll come up with the right tactics for the people looking to buy from you. He...

Mo asks James Barclay: When did you realize that business development was great? James' first job out of college was as a conference organizer and that's where he learned the power of selling ideas. Selling conferences in the 1990s changed once the internet became more established and James began using websites to promote them, but they discovered that brochure websites weren't very effective whic...

John Tigh shares the business development lessons he learned in the trenches working with top-10 pharmaceutical companies and digital transformation. Learn why business development is a heart-centered sport and why empathy is key to connecting with someone, how to look for disturbances in the force that indicate where you can contribute the most value to people, and get a crash course on the most...

Mo asks John Tigh: If you could record a video for your younger self around business development, what would it say? John would start things off by telling his younger self to be quiet since he wasn't always the best listener. The other thing he would say is that everything is about growth. Everything is sales related, and it all has to be articulated to get any kind of traction. Listen first, and...

Mo asks John Tigh: Tell me of a business development that you are particularly proud of. During John's time working as a consultant while working for a top-10 pharmaceutical company. He had a chance to meet another top-10 pharmaceutical company and help them implement a new technology. John had a productive initial meeting but hadn't really heard from them for two years. Eventually, John was conta...

Mo asks John Tigh: What is your favorite science, step, or strategy from the GrowBIG Training or the Snowball System? John has been involved in the Snowball System for a long time and the Gravitas Model is a strategy that he uses every single day. It's the perfect framework for taking any conversation where you want to go. It has an incredible level of flexibility and imparts a character to your c...