Mo Bunnell | CEO and Founder of Bunnell Idea Group | Author of Give to Grow
Real Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your Career
Are you leading important client relationships and also on the hook for growing them? The growth part can seem mysterious, but it doesn't have to be! Business development expert Mo Bunnell will take you inside the minds of some of the most interesting thought leaders in the world, applying their insights to growth skills. You'll learn proven processes to implement modern techniques. You'll learn how to measure their impact. And, everything will be based in authenticity, always having the client's best interest in mind. No shower required.
Author
Mo Bunnell | CEO and Founder of Bunnell Idea Group | Author of Give to Grow
Category
Podcast website
Latest episode
Jun 30, 2026
Where to listen?
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Episodes
The Rock-Solid First Step To Client Planning Video 01.11.2022 10:06
In this episode of Real Relationships Real Revenue, I'm giving you a rock-solid first step to start your client planning. These are the most important things to getting your team grounded. We're going to be covering your current state and future state. This first step will get your team unstuck and looking toward the future instead of the past. Topics We Cover in This Episode: Why you need t...
The Three Scientific Headwinds Against You When It Comes to Retention and Growth Video 31.10.2022 7:11
This week on Real Relationships Real Revenue, we are talking about effective and strategic client planning. Many people make mistakes when it comes to this so we will be covering how you can do this really well, where you can get the most ROI on your time invested, and how to do it in a way that your clients will love. These are the three scientific headwinds that are against you when it comes t...
How to Wow Your Clients During Business Development Meetings with Dynamic Meeting Prep Video 29.10.2022 30:19
This week on Real Relationships Real Revenue, we are talking about preparing for business development meetings using a technique or method that we call Dynamic Meeting Prep, or DMP. I'm covering how to get in the right mindset, create goals, frame your meetings, prepare for anything, and use cliffhangers. Topics We Cover in This Episode: How to think about client meetings Preparing for diffe...
How to Create a Cliffhanger Between Your Business Development Meetings Video 28.10.2022 8:14
In this episode of Real Relationships Real Revenue, I'm tying this episode back to Episode 22 where we talked about cliffhangers. This is the final episode about business development meetings and I'm sharing how you can develop a cliffhanger between this meeting and the next one to increase your chances of success. Topics We Cover in This Episode: Why curiosity is an intrinsic motivator How...
How to Go into Business Meetings Fully Prepared No Matter What Comes Up Video 27.10.2022 6:28
In the last few episodes, we have been covering dynamic meeting prep and helping people get out of the habit of not preparing for meetings by showing them how to prepare very efficiently for the big day. In this episode of Real Relationships Real Revenue, I'm sharing how you can be ready for anything. Topics We Cover in This Episode: Why you should be ready for anything Negative visualizati...
What It Means to Frame Your Meetings and Why It's So Important Video 26.10.2022 6:12
We've covered how you should prepare for your business meetings and why you should only have one goal. In this episode of Real Relationships Real Revenue, I want to talk about those first few minutes of the client meeting. It's what I like to call, "framing the meeting." It's very simple but very important. Topics We Cover in This Episode: Why framing your meetings is so important How to fra...
Why You Should Only Have One Goal at Your Client Meetings Video 25.10.2022 4:59
In the last episode, we talked about mindset and how you should think about and prepare for your business development meetings. In this episode of Real Relationships Real Revenue, I just have one message to share, and it's that for each client development meeting, you should have only one goal. Topics We Cover in This Episode: Why you shouldn't have multiple goals The reason why only one goa...
Dynamic Meeting Prep: How to Prepare for Your Business Development Meetings Video 24.10.2022 5:09
This week on Real Relationships Real Revenue, we are going to be talking about preparing for business development meetings using a technique or method that we call Dynamic Meeting Prep, or DMP. There's a lot of research that shows that you play how you practice, so how you mentally prepare for these meetings is how you play. Topics We Cover in This Episode: How to think about client meetings...
How To Leverage the Give to Get Technique To Increase Your Chances of Success Video 22.10.2022 44:51
This week on Real Relationships Real Revenue, we are talking about creating demand with your expertise and the way you can add value professionally. I'm diving into the idea of giving first and the Give to Get technique. You'll learn how to scale it up or down, the six levers of influence, the science of commitment, and what to do when things go wrong. Topics We Cover in This Episode: Why we h...
What to Do When Things Go Wrong with the Give to Get Technique Video 21.10.2022 6:28
If nothing else, the Give to Get technique deepens relationships which is always a winning strategy. In this episode of Real Relationships Real Revenue, I want to dive into the science of commitment. Of the six levers we covered in the previous episode on Give to Gets, this one is the most important. Topics We Cover in This Episode: The way to get commitment Why you need to talk face to face H...
Using the Science of Commitment to Increase Your Chances of Success Video 20.10.2022 10:35
If nothing else, the Give to Get technique deepens relationships which is always a winning strategy. In this episode of Real Relationships Real Revenue, I want to dive into the science of commitment. Of the six levers we covered in the previous episode on Give to Gets, this one is the most important. Topics We Cover in This Episode: The way to get commitment Why you need to talk face to face...
The Six Levers of Influence Video 19.10.2022 16:08
This episode of Real Relationships Real Revenue is an important one. It's all about the six key things you need to audit when it comes to your Give to Gets that will tell you if they will succeed or fail. You're probably already doing the first few, but it's the latter ones that are often missed. They are all extremely important. Topics We Cover in This Episode: Likeability Reciprocity Scarcit...
How to Determine the Size of Your "Give to Get" Video 18.10.2022 6:41
In the last episode, I talked about the concept of Give to Gets. In this episode of Real Relationships Real Revenue, I'm sharing why you want to scale your Give to Gets up or down relative to the size of the commercial opportunity. Based on the size of the project you may be selling, you want to do more or less on your own dime in order to start the conversation and start helping them solve their...
Give To Get: The Trick To Increasing Your Conversions Video 17.10.2022 5:39
This week, we are talking about creating demand with your expertise and the way you can add value professionally. In this episode of Real Relationships Real Revenue, I'm diving into the idea of giving first. You have to give to get. Instead of talking about what you do to your clients or prospects, you just do what you do. Topics We Cover in This Episode: Why we hate to be sold to but we love t...
Increasing Your Likeability and Deepening Relationships by Adding Value Consistently Video 15.10.2022 34:07
In the last set of videos, we talked a lot about building strong relationships and we touched on adding value. This week on Real Relationships Real Revenue, we are going to be diving into the topic of adding value even more and how you can have a long-term mindset when it comes to relationships. We cover things like the Mere Exposure Effect, creating an asset list, asking for help, proper cadence,...
Measure What You Can Control Video 14.10.2022 6:39
This is our fifth and final episode on how to add value to your most important relationships. In this episode of Real Relationships Real Revenue, I want to talk about types of measurement and accountability. You have to measure what you can control. Topics We Cover in This Episode: How to disconnect from the outcome Adding value without expecting anything in return How to track what you ca...
The Proper Cadence of Outreach Video 13.10.2022 6:15
In the last several episodes we have talked about adding value in a systematic and mutually beneficial way. In this episode of Real Relationships Real Revenue, we are diving into the topic of proper cadence when it comes to outreach for your top 7 to 10 people or your first among equals. Topics We Cover in This Episode: Why monthly is the perfect cadence for outreach How to add value each m...
How to Add Value by Asking for Help Video 12.10.2022 8:02
In the last episode, I talked about ways to add value by creating an asset list. In this episode of Real Relationships Real Revenue, I'm sharing ways you can add value that you can't put on an asset list. It's simply asking for help. This is because the science shows that we like the people we help. Topics We Cover in This Episode: Why you shouldn't hesitate to ask for help How the act of he...
How to Become a Collector of Assets Video 11.10.2022 7:57
In this episode of Real Relationships Real Revenue, I'm diving into the topic of becoming a collector. For anything that is important in your life, you can become a collector. That means that you can become a collector of ways to add value to your relationships. Topics We Cover in This Episode: Systems for collecting interesting things Creating an asset list Places to store your assets The...
How to Use the Mere Exposure Effect to Add More Value Video 10.10.2022 6:00
In the last set of videos, we talked a lot about building strong relationships and we touched on adding value. This week, we are going to be diving into the topic of adding value even more and how you can have a long-term mindset when it comes to relationships. In this episode of Real Relationships Real Revenue, you'll learn about the Mere Exposure Effect and how to add value to your most importan...
How to Succeed Long-Term by Building Stronger Relationships Video 08.10.2022 36:10
This week on Real Relationships Real Revenue, we are focusing on relationships. I'm going to give you a ton of steps and mindset tips about how to deepen your relationships. A great deal can make your year, but a great relationship can make your career. By taking the time to strengthen your relationships and making the most of them, you can find more success in both the short-term and the long-ter...
How Being "Other-ish" Will Help You Succeed Long-Term Video 07.10.2022 5:16
In this episode of Real Relationships Real Revenue, I'm finishing our conversation about relationships. You have to start thinking about your relationships as much or more than anything else. This simple mindset shift is going to give you what you need to succeed over the long term. Topics We Cover in This Episode: The importance of choosing things that allow relationships to flourish The benefi...
How to Add Value to Your Relationships by Utilizing Asset Lists Video 06.10.2022 8:33
In the last few episodes, we have been dialing in on building and utilizing relationships in your business. In this episode of Real Relationships Real Revenue, I'm sharing how you can add value in non-paid ways so that you can really strengthen your relationships. Topics We Cover in This Episode: Adding value in the commercial sense Adding value in non-paid ways Tips for creating an asset list T...
Seven Steps to Raving Fans Video 05.10.2022 9:17
This week, we have been diving deep into how to build deeper relationships. In this episode of Real Relationships Real Revenue, I'm talking about the seven steps to a raving fan. There are several levels to relationships and if you can get them to the last level, it can have a huge impact on your business. Topics We Cover in This Episode: Targets Acquaintances Curious Skeptics New clients Solid...
How To Get Strategic About Your Most Important Relationships Video 04.10.2022 6:43
Strong relationships are probably the most important things in your professional life, but some people don't actually have a pipeline of relationships. Many people anchor their minds on their relationships with people in the past instead of the future - however, you can't anchor on that. You want to focus on the future. In this episode of Real Relationships Real Revenue, I'm sharing how you can be...
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