Mo Bunnell | CEO and Founder of Bunnell Idea Group | Author of Give to Grow
Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career
Are you leading important client relationships and also on the hook for growing them? The growth part can seem mysterious, but it doesn't have to be! Business development expert Mo Bunnell will take you inside the minds of some of the most interesting thought leaders in the world, applying their insights to growth skills. You'll learn proven processes to implement modern techniques. You'll learn how to measure their impact. And, everything will be based in authenticity, always having the client's best interest in mind. No shower required.
Author
Mo Bunnell | CEO and Founder of Bunnell Idea Group | Author of Give to Grow
Category
Podcast website
Latest episode
Jun 30, 2026
Where to listen?
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Episodes
Sandy Lutton's Favorite Business Development Strategy 09.02.2022 19:24
Mo asks Sandy Lutton: Tell us your favorite science, step, or story from the GrowBIG Training or Snowball System. Sandy's favorite science is the Herrmann Brain Dominance Model because it opened her eyes to understanding how her pitch was communicated to other people. The Protemoi List is another strategy that stands out. Knowing who the most important people are in regards to your business and yo...
What Business Development REALLY Means, According to Sandy Lutton 08.02.2022 20:37
Mo asks Sandy Lutton: What is your personal definition of business development? We think of business development as a necessary evil way too often, but it's simply human interaction. Think of business development as an opportunity to get to know someone, understand what they need from you, and how you can bring value to them. Sandy is a firm believer in having a reason to pick up the phone and cal...
Sandy Lutton on People – Time To Get Great At Business Development 07.02.2022 18:00
Mo asks Sandy Lutton: When was the moment that you realized that you wanted to focus on business development? At the beginning of Sandy's career she started off in a job at a call center doing customer service and she learned that sales were an integral part of success. She realized that she loved solving people's problems and enjoyed building relationships. This led to diving into the world of sa...
Warren Shiver on Why Business Development Doesn't Happen Without Building Trust 05.02.2022 1:20:58
Warren Shiver shares his years of experience developing client relationships and landing new business and reveals why it all comes down to trust. Learn about the concrete, step-by-step process that establishes trust, how to use the Protemoi list to create a pipeline of opportunities for the future, and the most important business development lessons to learn when you're just getting started. Mo...
Going Back In Time, What Warren Shiver Would Say To His Younger Self 04.02.2022 18:53
Mo asks Warren Shiver: If you could record a video about business development and send it back to your younger self, what would it say? Warren's advice comes in three parts, the first one is: find opportunities around business development as early as possible, get experience, and fail. You can be a Hall of Fame level baseball player by hitting 3 out of ten pitches. Sales teams typically win about...
The Business Development Story That Changed Everything for Warren Shiver 03.02.2022 18:08
Mo asks Warren Shiver: Tell me of a business development story that you are really proud of. Warren left his day job and started his own consultancy in 2010. He created his Protemoi list and started working through it to get things started. Warren met Paul Duval, the senior vice-president of sales at Central Garden, a billion dollar provider of lawn and grass products. That very first relationship...
Warren Shiver's Favorite Business Development Strategy 02.02.2022 17:55
Mo asks Warren Shiver: What's your favorite science, step, or story from the Snowball System or GrowBIG training? Warren has been working with Mo during the early days of the GrowBIG training and has been a big fan of the Protemoi list and the step-by-step opportunity process. The first part of the opportunity process is listening and learning. Being able to repeat it back to the prospect and prov...
What Business Development REALLY Means, According to Warren Shiver 01.02.2022 17:59
Mo asks Warren Shiver: What is your personal definition of business development? Business development is simply about building trust between people. People buy from people, and that still holds true in the age of Zoom. Mo's wife recently started a non-profit focused on equine therapy. and within two months of the launch they were getting incredible amounts donated to the program. This was because...
Warren Shiver on Trust – Time To Get Great At Business Development 31.01.2022 15:30
Mo asks Warren Shiver: At what point in your career did you realize that business development was something you should focus on? Warren started his career off in the typical management/consulting track almost exclusively focused on product delivery. Warren's wife worked for PeopleSoft at the time, and he was able to go on a few president's club trips with her. Seeing top performing business develo...
Bill Ruprecht Explains Why You Should be Proud of Being in Sales 29.01.2022 48:30
Bill Ruprecht pulls from his decades-long career in sales and business development and shares the work-defining stories and lessons he learned along the way. Learn how Bill discovered the keys to building relationships around the dinner table with his parents, why building relationships isn't solely reserved for people with the natural gift of conversation but is a trainable skill that anyone can...
Going Back In Time, What Bill Ruprecht Would Say To His Younger Self 28.01.2022 10:18
Mo asks Bill Ruprecht: If you could record a video around business development for your younger self, what would it say? You learn a lot more from failure than you do from success. Early on in Bill's career, he had developed a relationship with an art collector, but after the collector passed away the business went to other people because Bill didn't consider what would happen after that point or...
The Business Development Story That Changed Everything for Bill Ruprecht 27.01.2022 11:33
Mo asks Bill Ruprecht: What is a story of business development that you are particularly proud of? A business like Sotheby's is a transaction business so Bill had been involved in thousands of transactions over the course of his career but one tale in particular stood out to him. Bill traveled down to Florida to help an older lawyer sell $20 million in vintage cars and that began a 9-month process...
Bill Ruprecht's Favorite Business Development Strategy 26.01.2022 10:20
Mo asks Bill Ruprecht: What is your favorite science, step, or strategy from the GrowBIG Training or the Snowball System? Bill began working with Mo because he believed a more disciplined approach to building relationships was critical to the continued growth of his organization. When you have 90 offices over 40 countries is an enormous task. Bill recalls a meeting with a number of executives at S...
What Business Development REALLY Means, According to Bill Ruprecht 25.01.2022 11:45
Mo asks Bill Ruprecht: What story did your parents tell you that shaped how you thought about business development? Bill's mother was always extremely bright and driven, but she wasn't terribly happy in her life. His father had the knack of being able to find commonality with almost anyone. It was at the dinner table where Bill was constantly challenged with questions on how he would deal with a v...
Bill Ruprecht on Focus – Time To Get Great At Business Development 24.01.2022 12:30
Mo asks Bill Ruprecht: When did you first start thinking about business development as something important that you wanted to do? Bill spent many years in business when there were two kinds of business development. The first was a form of gunslinging more focused on extracting value and the second was centered around building more long term relationships. Inevitably, you come to realize that build...
Bonneau Ansley Outlines The Key Strategy to Growing to $3 Billion in Sales in Just 7 Years 22.01.2022 51:32
Bonneau Ansley, the #1 real estate agent in the South, shares how he discovered how to take his passion for people and selling, and leverage it into a ridiculously successful real estate company on track to do over $3 billion in sales this year. Learn about some of the nitty gritty business development tactics that Bonneau uses to create a network that helps him develop business 24/7, why Bonneau...
Going Back In Time, What Bonneau Ansley Would Say To His Younger Self 21.01.2022 12:14
Mo asks Bonneau Ansley: If you could record a message to your younger self around business development, what would it say? In school, Bonneau would have told himself to not worry too much about failing Geology and Mrs. Jones is not going to be there to critique you for the rest of your life. In college, it would have been to try more things while avoiding some bad influences. After college, he wou...
The Business Development Story That Changed Everything for Bonneau Ansley 20.01.2022 10:46
Mo asks Bonneau Ansley: Tell me of a business development story that you are deeply proud of. When Bonneau started the business, he made sure that he was selling for a reason. Even when they weren't making any money, he made sure that every sale gave back to Children's Healthcare of Atlanta Hospital and it's become the most rewarding business activity he's ever done. Having clients is not about a...
Bonneau Ansley's Favorite Business Development Strategy 19.01.2022 10:34
Mo asks Bonneau Ansley: What's your favorite science, step, or story from the GrowBIG training or Snowball System? Bonneau has been a real estate agent for 20 years, but when Mo interviewed Bonneau in order to get his house sold, it changed the way he operated. They had a conversation about the Herrmann Brain Dominance Instrument and went over the different ways that people communicate, and that c...
What Business Development REALLY Means, According to Bonneau Ansley 18.01.2022 10:52
Mo asks Bonneau Ansley: What is your personal definition of business development? Bonneau interacts with people for roughly ten hours a day, from his barber to his valet, and each interaction is an exercise in business development. Each person is a part of Bonneau's sales team with a small incentive to spread the word about him. From a business development standpoint, to continue to be the #1 real...
Bonneau Ansley on Sales – Time To Get Great At Business Development 17.01.2022 12:17
Mo asks Bonneau Ansley: Tell me of the moment in your life when you realized that business development was something you wanted to focus on. Bonneau knew he was going to be a sales guy at the early age of 16 when he was in highschool. He felt that school wasn't really his thing, but people and classmates were. He started selling t-shirts and hats, which continued into college with his own clothing...
Debby Moorman Details Why You're Better At Business Development Than You Think 15.01.2022 1:21:16
Debby Moorman shares why business development became her career passion and why everybody is better at business development than they think. Find out why the sales label holds so many people back from growing their skills, how being helpful is the foundation for business development, and the aha moment that helped Debby become more effective than ever at building relationships with prospects and c...
Going Back In Time, What Debby Moorman Would Say To Her Younger Self 14.01.2022 14:59
Mo asks Debby Moorman: If you could record a business development tip and send it to your younger self, what would it be? The bottomline is the idea of sales can be scary because we usually think of our worst sales experience and extrapolate that to everything. Debby's advice to her younger self would be to take a breath, and realize that it's all about meeting people and getting to know them, the...
The Business Development Story That Changed Everything for Debby Moorman 13.01.2022 17:48
Mo asks Debby Moorman: What is one moment around business development that you are really proud of? The current climate has been challenging, and there is one client in particular that she's working with right now that she's proud of. She had the opportunity to reconnect with someone she worked with 15 years ago that recently moved into a more senior role. She reached out to them, but with the way...
Debby Moorman's Favorite Business Development Strategy 12.01.2022 21:12
Mo asks Debby Moorman: What is your favorite science, step, or story from GrowBIG or the Snowball System? Debby's favorite science is the Herrmann Brain Dominance Instrument. The science behind what type of thinker we are is incredibly valuable. Most people have been through at least one kind of similar training, but they usually can't put it into use. With HBDI, that's not the case. The brilliant...
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