Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs

When most people think of fiercely loyal fan communities, the Grateful Dead comes to mind. Decades after forming, the band still sells out massive venues, their fans self-identify as "Deadheads," and original vinyl is nearly impossible to find secondhand because no one wants to let it go. In this episode, I share a story I love about how the Grateful Dead built that loyalty and how you can apply t...

In this episode of The REAL Personal Branding Podcast , Lauren welcomes Sue Heilbronner . She reveals why one of the most powerful moves an entrepreneur can make is getting deeply aligned with their core values while remaining unattached to whether a specific piece of business closes. Sue explains that selling is not an aggressive action, but rather a process of alignment and communication. In her...

In this episode of the REAL Personal Branding podcast, Lauren welcomes back globally recognized author, futurist, and marketing strategist Mark Schaefer to talk about his groundbreaking new book, Audacious: How Humans Win in an AI Marketing World . Lauren and Mark explore how creators, business owners, and professionals can thrive in a time when artificial intelligence is reshaping marketing and v...

On today's episode of the REAL Personal Branding Podcast, international best-selling author, award-winning speaker, TEDx speaker, podcaster of a number 1 rated podcast, and online business owner Teresa Heath-Wareing shares her insights on personal branding, visibility strategy, and online business growth. A strategic marketing and business growth coach, she works with online business owners, cours...

In this episode of the REAL Personal Branding Podcast, Lauren sits down with Kat Boogaard, a full-time freelance writer with over 10 years of experience. Kat specializes in long-form content for software clients in the "world of work" space and offers advice and resources for fellow freelancers through her newsletter, social media, and freelance shop. She shares her strategies for using data to bo...

In this solo episode of REAL Personal Branding, Lauren shares data-backed insights to help entrepreneurs and speakers book more speaking engagements and attract more clients. She breaks down statistics about consistent branding, emotional marketing, and brand loyalty and shows you how to apply them to your personal brand strategy. You'll learn how maintaining consistent brand elements across your...

Want to write emails people actually open and stories that sell without feeling salesy or sounding like paragraphs of ai? In this episode of the REAL Personal Branding Podcast, Lauren interviews award-winning copywriter, course creator, and author Laura Belgray about how conversational copywriting helps you connect, convert, and stand out online. Laura, founder of Talking Shrimp, co-creator of "Th...

On today's episode of the REAL Personal Branding podcast, Lauren interviews Angus Nelson, executive coach, speaker, and author of the upcoming book "Confidence Comes Later." Angus helps high-performing leaders reclaim their clarity and purpose by reconnecting with who they truly are, not just what they've built. Angus shares his deeply personal journey through burnout, addiction, and divorce, and...

On today's REAL Personal Branding podcast, Lauren welcomes Samantha Hearne, a business coach, mentor, and former teacher who has built a thriving business centered around authentic sales and organic growth. In this conversation, Samantha reveals how she transitioned from the classroom to coaching, using her teaching background to create accessible, engaging sales strategies that work, without paid...

If you've ever wondered whether speaking at an unpaid event is worth it—or how to make the most of every speaking opportunity—this solo episode is for you. Lauren breaks down a framework she's developed after speaking at (and attending) more than 100 events and hosting conferences herself. She explains why viewing gigs through a simple "paid vs. unpaid" lens can hold you back, and shares how to ev...

On today's REAL Personal Branding podcast, Lauren interviews Jodi Wellman, founder of 4000 Mondays, speaker, author, and assistant instructor in the Master of Applied Positive Psychology program at the University of Pennsylvania. Jodi's TEDx talk, "How Death Can Bring You Back to Life," has more than 1.3 million views, and her new book, You Only Die Once, was featured on Adam Grant's summer readin...

On today's REAL Personal Branding podcast, Lauren shares a special replay of her guest appearance on the Travis Makes Money podcast with her longtime friend, Travis Chappell. During their candid conversation, Lauren opens up about her journey from selling rocks as a kid to running a brick-and-mortar record store and ultimately growing a thriving personal brand business that allows her to work remo...

In today's episode of the REAL Personal Branding podcast, Lauren welcomes Quynh Nguyen, the paper artist behind the brand Pink and Posey, who transformed her creative passion into a thriving business and personal brand. Lauren and Quynh explore Quynh's background, learn how she turned paper flower making into a full-fledged business, and share insights on building a brand within a creative niche....

On today's REAL Personal Branding podcast, Lauren interviews Phil Mershon, the CEO of Unforgettable Experiences and the Director of Experience at Social Media Examiner, on this episode of the REAL Personal Branding podcast. Phil is an expert in creating memorable events and experiences, having accumulated over 30,000 hours of experience in event planning. He shares his journey from leading a servi...

On this episode of the Real Personal Branding podcast, Lauren interviews several experienced speakers who attended the National Speakers Association (NSA) conference. The speakers include Mimi Brown, a motivational speaker and transformational leadership coach; Robbie Samuels, a book launch strategist, business growth coach, executive Zoom producer, event design consultant, speaker, emcee, and pod...

In this episode of the REAL Personal Branding podcast, Lauren sits down with Liz Wilcox, known as the Fresh Princess of Email Marketing. Liz has a remarkable track record, having grown and sold a successful blog, been bought out of her second company, and built her third into a multiple six-figure business. She's the creator of the 20-minute newsletter technique and the email staircase framework,...

Victoria Bennion is the founder of the Best Podcast Guest booking agency and co-host of the Best Guest podcast. She's on a mission to help entrepreneurs and authors leverage podcast interviews to amplify their message and grow their businesses. Victoria has a wealth of experience in this area and is here to share her insider tips and strategies. In this episode of the REAL Personal Branding podcas...

Dr. C. Shanté Cofield, known as the Movement Maestro, is Lauren's guest on this episode of the REAL Personal Branding Podcast. Shanté's journey from physical therapist to sought-after entrepreneur is a masterclass in personal branding. She's the force behind a top-rated podcast and a social media-based company that's changing the game for health and fitness professionals. In this no-nonsense discu...

This episode of the Real Personal Branding Podcast features insights from one of Lauren's mastermind groups and some of her closest friends. They share how they approach the transition from one year to the next. Lauren leads a discussion on closing out the year with intention, letting go of what no longer serves you, and setting meaningful goals for the new year. The guests include Valerie Morris,...

On today's REAL Personal Branding podcast, Lauren explores the Super-Agers phenomenon: people aged 80 and above who have the memory capabilities of those 20 to 30 years younger. Using a recent New York Times article by Dana G. Smith, Lauren shares the research that reveals some of the secrets of cognitive longevity. With many Super Agers in her family, Lauren shares her quest to maintain mental sh...

On today's Real Personal Branding podcast, Lauren interviews Chip Conley about rebranding midlife and his new book, Learning to Love Midlife . After disrupting the hospitality industry twice, Chip co-founded MEA (Modern Elder Academy) in January 2018 in Baja California, Mexico. MEA is the world's first "midlife wisdom school," with a campus opening on a 2,600-acre regenerative horse ranch in Santa...

On today's episode of the REAL Personal Branding podcast, Lauren interviews her friend Andy Storch. Andy is an author, keynote speaker, community builder, and podcast host. His book, Own Your Career, Own Your Life , helps corporate professionals stop drifting and take control of their futures. Andy regularly speaks inside organizations to teach and inspire employees to create their own careers. He...

In this episode of the REAL Personal Branding podcast, Lauren shares how valuable personal traditions and celebrations can be to our well-being.  Growing up, Lauren saw the joy created by honoring traditions like making summer solstice cheese and enjoying her grandpa's homemade "red drink." After becoming an adult and starting businesses, she became consumed by pursuing success at the expense of h...

Today's episode of the REAL Personal Branding podcast features Valerie Morris. Valerie is a digital marketing strategist, speaker, podcaster, and author. Her special focus is on book marketing and launches, and when she's not plugged in, you'll find her running her hobby goat farm, working on artistic projects, and hanging out with her family. Lauren and Valerie dive headfirst into marketing and l...

When you hear someone on a podcast or a speaking event say, "I 10x-ed my business nearly overnight," do your lie detector alarms go off? If they don't, they probably should. On this episode of the Real Personal Branding podcast, Lauren gets real about how long it takes most business owners to build a successful operation. She's been an entrepreneur since 2006, where she started building slow consi...