REACH - A Podcast for Executive Assistants

Many EAs would say their relationship to their executive is a core contributor to overall job satisfaction in the EA role. In this episode, Rowe Hoffer, Senior Executive Assistant to the Co-Founder and Chairwoman of Mozilla (who she’s supported for almost 9 years!), talks to us about what it means to be a tenacious EA when combating workplace challenges. More specifically, Rowe speaks to working r...

In this episode, we’re tackling your COVID19-related questions and concerns, Q&A style and guerilla-style. Yes, kids may interrupt, doorbells may ring, tea kettles may whistle, but our priority here was to address your very relevant and legitimate questions in a timely manner even if that means raw and un-cut. Whether you were recently laid off or you’re feeling vulnerable right now to a potential...

With the increasing popularity and buzz surrounding remote EA work, we decided it was time to get some real insight from a remote Executive Assistant in our network. In this episode, we interview LJ Cohen, remote Executive Assistant to the Partners of Uncork Capital (formerly known as SoftTech VC). In this episode, LJ addresses everything from the importance of asking the right questions in the in...

With the increasing popularity and buzz surrounding remote EA work, we decided it was time to get some real insight from a remote Executive Assistant in our network. In this episode, we interview LJ Cohen, remote Executive Assistant to the Partners of Uncork Capital (formerly known as SoftTech VC). In this episode, LJ addresses everything from the importance of asking the right questions in the in...

In this episode our guest, Carina Ruggiero, reflects on some of the challenges she’s faced and how she has not only triumphed, but also used them as a catalyst for career growth and personal evolution. In this episode, Carina talks about how she made a significant mental shift from achieving to serving. Her inspiration? The one and only Tony Robbins. She encourages us to stop taking ourselves so s...

In this episode, the oh so relatable and authentic Anh Castro shares the story of her childhood as a daughter of a Vietnamese immigrant, who grew up in the working-class neighborhoods of Los Angeles and later became an established Executive Assistant and Personal Assistant who supported prominent women like Dianne Feinstein, Kamala Harris and Danielle Steel, and some major figures in the venture c...

Success in an Executive Assistant role is predicated on establishing the right practices and behaviors with your executive from the outset, boundary setting, mutual respect and open dialogue. Ligaya Fieler, Senior Executive Assistant at SurveyMonkey, walks us through how she’s personally accomplished these things with her Executives over the years – one story includes how she earned the respect of...

In a service-oriented role, sometimes it can be a challenge to strike a balance between being helpful and supportive of others and their needs while also ensuring you don’t take on too much. We all know that sometimes we need to be able to “manage up” and push back. Chances are, this is probably something that you’re already doing on a daily basis. However, the act of managing up is truly an art,...

Tanya has always had a passion for leading and mentoring Executive Assistants, starting first with her role as a Staff Supervisor at Merrill Lynch and ultimately landing in a hybrid Admin Manager / EA to CEO role at Okta. In this episode, Tanya shares the history of how she evolved and elevated the EA function within Okta and ultimately created a world-class EA team. From leading by example to tea...

Meg George, former Executive Assistant to the Founder of Coinbase and Paradigm and currently the Events, Facilities and Operations Manager at Even, discusses the role of technology within the executive support and office support roles. Living in Silicon Valley, the hub of technology innovation, we see technology platforms gobbling up an increasing number of functions that used to be handled by hum...

Ann Borja, Executive Business Partner to the CEO and Co-Founder of Lyft, talks to us about what a pivotal year it’s been for her – from carrying a child to going through an IPO and navigating all of that change within a highly visible role at a rocket-ship startup. In this episode, Ann offers advice to other Executive Assistants as a woman with a noteworthy and demanding EA career on the cusp of b...

Editor in Chief turned Critical Care Nurse turned Executive Business Partner, Paige Zeigler sheds light on how you as an Executive Assistant can be a strategic asset to your company and Executive by discussing her own thought process and behaviors. As the Executive Business Partner to Eric Gundersen, CEO of Mapbox, Paige spends her days spearheading projects and driving new initiatives in order to...