RCM Consultants - Medical Billing Marketing, RCM Automation, Data, and AI.

A lot of organizations are scraping data (RPA automation) from their practice management PMS / EHR. This includes providers who want their own data and have issues with the system vendor, as well as RCM companies and software vendors like analytics platforms. But are they allowed to do this? Do EHR vendors have contracts that prevent this? Would that even be legal? Who owns the data legally and ca...

What is GenAI (like ChatGPT) taking off faster than analytical AI (like machine learning ML) in medical billing? We'll discuss which has more value in RCM, the pluses and minuses of each, and some counterintuitive reasons why it is getting tested and adopted faster than ML AI.

What options are a good fit for medical billing advertising? We'll explore some of the most common options and whether they would benefit growing your medical billing company.

The murder of the CEO of United Healthcare has re-ignited a discussion about denials and bad payer / insurance company behavior, and AI is at the center of it. We'll discuss UHC's denials AI, the broader application of AI in denials, whether it is problematic, and why. And finally a little on what you can do about it.

Many still seem to struggle with effective targeting in the medical billing arena. So what are the levers or variables involved? How can you find a good target market to carve out a successful positioning and differentiation? We'll give you some suggestions on how to do this effectively.

TikTok and other media platforms like Discord are really hot. Everyone is on them, right? Is advertising for medical billing on new media platforms a good call for your business? Listen to find out specifically about TikTok, but more broadly how we think about evaluating particular channels and media.

Part 3 of 3 part series on buying medical billing leads. In prior episodes we discussed whether this is a good medical billing marketing strategy, then top tips for improving your results if you are going to do it, and this episode is a deep dive into the numbers. CAC, ROI, CLV, and more.

I frequently get this question. In this podcast we'll dive into what is the "best" channel and what criteria are involved in determining the "best".

Talk about technology, automation, and AI is everywhere in the medical billing industry, including around half the presentations at the HBMA this year. So why hasn't it taken over? Why are so few companies doing it and even then for such a small percent of the processes? Listen to find out, which should lead you to your solution.

In another podcast we have discussed why buying medical billing leads may not be the marketing strategy slam dunk people think it is. But if you are going to do it, we'll give you the top 5 tips to succeed doing it (or at least significantly improve your results).

In one of our other podcasts we suggested exhibiting at trade shows may not be the best medical billing marketing strategy. But if you're going to do it, here are the top 10 tips on how to dramatically improve your lead generation rate and ROI.

A message for those of you in the US...Today is election day.

Gen AI and ChatGPT are getting tons of attention. How good is AI at doing medical billing marketing strategy? We test it and see how it performs and make suggestions.

Many companies buy medical billing leads, or at least have considered it. The question is whether this is a good marketing strategy. We'll explore the pluses and minues.

People think medical billing marketing and sales are difficult, but your competition is terrible at this. The reality is it isn't that tough and in this episode I share a story that illustrates why I think most medical billing marketing stinks.

We did a prior podcast on the benefits of targeted medical billing marketing. For most, this becomes a "duh!" moment after thinking about the pluses and minuses. Then why are so few billing companies doing it and why do some even after hearing the rationale continue to shotgun the market unsuccessfully?

When should you update your website or create a new website? If you're thinking about medical billing marketing strategies, will a better website increase your sales? Listen to find out.

You want to grow your medical billing company. When people think grow they think sales, when they think sales they think salesperson. Is this the right approach for your business? Listen to find out our thoughts.

I recently attended the HBMA (healthcare billing management association) national conference and heard a bunch of billing companies talk about automation and AI. But how many are really experts in this? How many are really even deploying these technologies in any reasonable scale? Listen to find out.

Most medical billing companies take any and all comers, they are opportunistic and will do everything from family practice to pain management to ophthalmology. But is this a good idea from a marketing standpoint if you are trying to grow more quickly? Listen to find out our thoughts.

Does your medical billing business need branding? Should you invest in this? I've heard many billing companies tell me they want to be seen by their clients and prospective clients and that this is really important. But is it? We'll dive into what this really means and the benefits and costs of branding.

We decided to try and experiment and see how smart a generative AI (GAI) application is. In part because this is a hot topic and we get asked about it frequently, we thought it would be fun to test. We asked a LLM/GAI application whether you need generative AI at this point in RCM or even what would be good applications of it. The answer will astonish you.

Most medical billing marketing starts with exhibiting at trade shows. But is this a good investment for your medical billing business? We'll explore the pluses and minuses and give you the answer.

Is generative AI something you should jump into right now? Where is it applicable to RCM? Where could your technology focus be right now to get the most ROI?

There had been a lot of hype and some concern that automation will wipe out the medical billing / RCM industry. We'll explore is that real and what implications are for medical billing companies.