Ray Edwards

Ray Edwards Show

Business EN ↓ 707 episodes

Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

Author

Ray Edwards

Episodes

Ray Edwards Small Business Marketing Podcast Episode 3 – Product Launches and More 15.06.2010 25:09

This is the "On The Road" Edition of the show… recorded "live" in a coffee shop. Wow. Hey it just goes to show you: imperfect action beats perfect contemplation, every time. For those who are interested, here's the microphone I'm using – I wrongly said in the show it was a Logitech, but it's actually a Plantronics headset. Resources Mentioned In The Show Product Launch Formula Market Samurai And o...

Ray Edwards Small Business Marketing Podcast in iTunes 25.05.2010 22:06

The Story: Brand new Ray Edwards Show podcast — all about marketing and productivity. The Point: Getting the podcast off the ground, despite being on the road in the RV and despite slightly crappy audio. We've got two episodes in the can, and the audio turned out to be not as good as I would have hoped. BUT… in the spirit of getting things done, I'm releasing them anyway. Audio will get better, I...

Quit Working So Hard So You Can Get More Done 04.06.2009 15:10

Most of us work too hard to really get anything done. There are many studies that demonstrate that multimillion dollar CEOs spend less than 30 minutes per day doing the work they're actually paid to do. Why is this? It's because the higher we go in our levels of responsibility (and this is especially salient for entrepreneurs) the more likely it is we will be interrupted throughout the day by conc...

Guarantees Increase Sales 03.07.2008 2:43

The Question: Do I really need a guarantee on my website? The Answer: Yes. This is the only way to remove the biggest objection your prospects have to buying from you. Three Things To Consider When Creating Your Guarantee : 1. The length of the guarantee (the longer you can make it, the more credible your offer). 2. How you word your guarantee matters. If you can denominate your guarantee in a fre...

How To Take Online Payments 02.07.2008 2:03

The Question: How do I take online payments? The Answer: There are lots of options, including a very simple way to take online payments. Three Ways To Take Online Payments : 1. Use Clickbank (for digital products). 2. Paypal works for physical products. 3. For full-fledged merchant accounts, use iPowerPay . Click for the Podcast Audio: How To Take Online Payments

Get Started Testing Your Copy 01.07.2008 2:46

The Question: How do I test my copy? The Answer: It's not that difficult – don't over-complicate things. How To Improve Your Sales With Better Copy : 1. Model successful copy of companies whose ads you know are working ( don't steal – model!). 2. Use multi-variate testing. Yep, sounds complicated. But when you use software, it's pretty easy. 3. Use software like Split Test Accelerator to do your t...

When Your Marketing Doesn't Work… 30.06.2008 2:46

The Question: What do I do if I have all the pieces in place, but I'm not making sales with my website? The Answer: Improve the architecture of persuasion on your website: change the words! How To Improve Your Sales With Better Copy : 1. Have your copy reviewed by a professional (NOTE: I no longer offer free consultations at this time – sorry!). 2. Make changes and measure the results. 3. Next ste...