Ray Edwards Show

Last week we focused on writing powerful, persuasive copy. This week I'm bringing you an interview with a leader in the direct response marketing world – and the guy who has hired almost all the great living direct response copywriters. This is a rare interview with Brian Kurtz of Boardroom, Inc. Announcements: If you enjoy the podcast, I would consider it a great favor if you  subscribe (and...

One of the most important skills you can develop is the skill of writing persuasive copy. Copy that sells products and services. There is a formula for writing such copy, and in today's episode, I will share it. You can start using it today.. Announcements: If you enjoy the podcast, I would consider it a great favor if you  subscribe (and leave a review) in iTunes . This helps new people disc...

Most small businesses will fail. According to StatisticBrain.com, 25% of businesses will fail in year one, by year five the failure rate is 55%, by year ten it's 71%. Why does this happen? There are many explanations being offered, from industry changes to economic environment. My strong belief is that most of these so-called reasons are excuses. And when we get right down to the real reasons most...

"How do I really start my own online business?" This is a question I hear pretty often. Recently I found myself saying, "Well, it's pretty simple. You just need to…" and then I heard myself spewing out a long list of stuff that was anything but simple. Clearly I needed a simpler, more cohesive answer to this question. That's what this episode is all about. Announcements: If you enjoy the podc...

Have you ever noticed that over the years, you tend to do pretty much the same things? What I mean is, if you're a reader you remain one, if you're a writer you tend to write, if you're a procrastinator you tend to keep procrastinating, and so forth. The key to being productive, profitable, and happy is not in changing your nature. It's in learning to turn your nature to your advantage. In this we...

There's a saying: "The customer is always right." But what about customers who are abusive, dishonest, and bullying? Are they always right? I think not. And you must protect yourself and your staff from these bullies. In this week's episode, I share 7 tips for handling abusive or "problem" customers. Announcements: If you enjoy the podcast, I would consider it a great favor if you ...

There is one online business teacher whose students have created over half a BILLION dollars in sales, using his methods. He also happens to be one of the most graceful people I know. Now, he has written a book that distills down the core elements of his training, and it's just been released. In this week's episode, I spend some time talking with my friend Jeff Walker about his new book, Laun...

When I was 14 years old, I was inspired to get into radio because I loved listening to "American Top 40". It was a countdown show of the 40 most popular songs on the radio each week, hosted by Casey Casum. This week, I'm sharing the top 40 podcasts I listen to, with a little explanation of why you might want to check them out. I will also identify the podcasts I absolutely do not miss, ever. And I...

What if you could automate success? What if you would set a few things in motion that, if not guaranteeing your success, would automatically increase the likelihood of success … in all areas of your life? In today's episode I share how controlling 5 "environments" greatly increases the odds of your success. Plus, here are some additional reasons to keep listening… A proven way to turn your bl...

We entrepreneurial types tend to be graded starting things and leaving other people to clean up the details. Our staff, virtual assistants, and colleagues may find it difficult to deal with us. There's nothing wrong with you, you just need to realize what you're good at, what other people are good at, and how to negotiate the handling of tasks so that both of you are operating in your "zone"....

Many a professional, and many a freelancer, find themselves asking, "How can I get more clients?" May I suggest this is the wrong question?  in fact, it is precisely the wrong question. A better question to ask would be, "how can I build a business where clients come looking for me?" We will explore the construction of such a scenario in today's episode. Plus, here are some additional reasons...

Recently I was working with a client on an advertising campaign. We had been running a particular ad in a variety of online media  (mainly solo mailings to email newsletters), and the ad was barely breaking even. We decided to test different subject lines.  Basically, we changed seven words. Immediately upon our next mailing, our "Return on Ad Spend" or ROAS  Went from around 80% to...

Recently, my life fell apart. At least that's how it felt emotionally. From the outside, everything looked great.  I was an in demand speaker, making lots of money, with a lot of projects in the works, and the field of possibility ahead of me. The truth was another matter. My calendar was overscheduled, my time was overcommitted, I had agreed to too many meetings and too many projects, a...

I was recently on the phone with someone, and they were talking. Something they said sparked a reaction in me, and I began thinking about how is going to respond. As they continue to talk, I constructed an elegant argument in my head to counter what they had just told me. Then they spoke words that struck fear into my heart: "Do you think I should've done that?" I had no idea what they were talkin...

It occurred to me recently I often run my business from a backpack. In my backpack I carry my Nikon, some lenses, my iPad, and my MacBook air. If I can find an Internet connection, that's about all I need to run my business from virtually anywhere.  In this episode, you get five essential keys to running a backpack business. Plus, here are some additional reasons to keep listening… I will sha...

Ever reach the end of a workday, and wonder where the hours went? Sometimes it seems there's just too much to do, and not enough time to do it all. In this episode, I'll share 5 "tricks" that will help you get more done in less time. Plus, here are some additional reasons to keep listening… I will share an app that helps you make great-looking  portraits on your iPhone. Stu McLaren with the L...

Sometimes it seems difficult to keep creating content, doesn't it? And for a lot of people it's difficult to even get started. In today's show, I will show you how to D.A.R.E.  to create great content that sells. Also coming up… The app  for recording great audio on your iPhone. Stu McLaren with the Lifestyle Business Report. Now let's get on with it… Announcements: Thanks to all who hav...

One week from today, Social Media Marketing World opens in San Diego. It's the biggest physical event in the Social Media Marketing space, and I am privileged to be one of the speakers. In today's show, I will share what I expect from the event… and what I expect from any conference I attend. Also coming up… The  coach that lives on your iPad. Stu McLaren with the Lifestyle Business Report. A...

Two years ago this week, I did the very first episode of this podcast. I didn't realize I was making a commitment to cranking out show every week, but that's what happened. It hasn't always been easy. I took this photo with my new Nikon D5200. In this episode, I  am taking some time to review the lessons I've learned after doing 104 episodes, week after week. I will also talk about a very imp...

Ever feel like you just need to get more stuff done? I think we all feel that way at some point. In this episode, I interview Robert Plank on getting things done. Also coming up… The app that prevents long-windedness. Stu McLaren with the Lifestyle Business Report. The one-word Copywriting shift you can make today Now let's get on with it… Announcements: Thanks to all who have left a review of the...

My "one word" for this year is: simplify . Why did I choose that word, and what does it mean to you? In this episode, I will share five good reasons why you should consider simplifying, too. Also coming up… How to write like Hemingway . Stu McLaren with the Lifestyle Business Report. The One Copywriting Rule That You Must Follow. Now let's get on with it… Announcements: Thanks to all who have left...

I believe the way you start your day determines how it will end; productive and happy, or frustrated and fruitless.  That's why I put so much focus on my morning routine,  which is the foundation of my personal "Productivity Protocol".  My morning routine is an intentional set of activities designed to set me up for the best possible day. With the right routine in place, I believe w...

This is episode 100… 100 weeks in a row, we've cranked out a new show. While Episode 104 will mark the 2-year anniversary of the show, I felt we had to do something special for #100… so that's what we're doing. And on today's episode I'm going to do  our usual segments, but the feature presentation segment will be exclusively your questions. Also coming up… How to know what your market wants....

I'm pleased to have Michael Stelzner as my guest on today's show. If you don't know who Michael is… well in the words of Ron Burgundy, he's "kind of a big deal." Don't act like you're not impressed. The Networking Party that kicks off this year's Social Media Marketing World in San Diego will happen on the deck of the USS Midway! We'll get to Michael's interview in a few minutes, but first I want...

Do you have a message you'd like to get out the world, and you wonder if it's possible to get paid for it? It is possible, and it does take work, but not as much as you might think. And on today's episode I'm going to show you  seven simple steps to monetizing your message. Also coming up… A travel app that I consider must-have. How to know who is a real follower of Jesus, and who is not. How...