Ray Edwards Show

Today's podcast is a lesson in the history of marketing online. I believe there is great value in knowing the history of our industry. Most of you in direct response internet marketing may not know we owe our careers to Ken McCarthy. Time Magazine credits Ken McCarthy with originating the idea of using click-through rates as the key metric of website performance.  In the early 1990s, as the o...

Today I talk with the genius, the master, the go-to-guy, the king of all things LinkedIn…John Nemo. As one of the top promoters of Copywriting Academy, John Nemo joined me at my Joint Venture Mastermind at The Coeur d'Alene Resort in Alene, Idaho. No one knows the subject of LinkedIn like John Nemo. John transformed my LinkedIn profile, he's the real deal when it comes to LinkedIn and he's here to...

We're talking about prosperity. That's the word of the year with my company and with me. What does it mean to prosper? We know that it means to do well financially, but it's so much more than that. It's your health, your relationships, it's the ways you are fulfilled in life (such as growing as a person and contributing in a meaningful way to other people). Prosperity is a fullness of life and a f...

This week is a special edition of the podcast. It's 100% Spiritual Foundations – so, if you're not into that, you may want to skip this one. During today's episode… * The one theme found throughout the Bible that applies to your goals, dreams, and desires. * One of the most familiar verses in Scripture (even most atheists know this one!) … and how it has been woefully mis-translated in most Englis...

Conventional wisdom tells us that success takes time…sometimes a long time. Well, I think we've been lied to, and I can prove it. In this episode I'm going to give you a set of tools that will put you on the pathway to a brand new you in seven short days, but as you'll find out, I believe that success can happen in an instant. Stay tuned… Clic k here to download or listen to this episode now. Spir...

Content marketing is a hot industry buzzword right now, and everyone seems to have a theory about what works. I don't know about you, but I don't have time for theory, so in this episode I'm going to show what we do in our own content marketing…because it works. The key to successful content marketing is value, because we're in a current environment where you've got to give value upfront. In fact,...

If you've listened to this podcast for any length of time, you've undoubtedly heard us extol the virtues of Revel 77, our favorite coffee shop. So, when its existence was in jeopardy we stepped out and bought it. But that begs the question, "Why the heck did we do that?" In this episode we'll attempt to answer that question, and show you why we're willing to put our money where our mouth is when i...

You can hardly open your email these days without seeing someone promising the super-secret key to insane business growth. I know that the title of this episode seems like over-the-top clickbait, but by the time we're done you'll see that it's no exaggeration. This kind of extraordinary growth is happening right now to my friend Michael Stelzner of Social Media Examiner. We're going to be talking...

All of us want a business that hums along, routinely churning out profits as if on autopilot, but how the heck do you do that? This week I've enlisted the help of the undisputed market leader to teach you practical steps to amplify, accelerate, and automate your profits. Amy Porterfield teaches business owners, educators, and entrepreneurs the action steps for building a highly engaged email list,...

Just like you, Marie Forleo started her business with nothing more than a laptop and a dream. Now she commands a socially-conscious digital empire that touches millions of people, and makes millions of dollars. In this episode we're going to talk with Marie and get some little-known insight into how she created such a remarkable business, a business that has allowed her to design the life she alwa...

There's a shift happening in the world of copywriting. People are beginning to recognize the wisdom that can be gleaned from studying the fundamentals of copy directly from the masters themselves. In this episode, we're going to help you walk that path by introducing you to the most ripped-off copywriter alive. John Carlton is one of the guys who got me started in the world of professional copyrig...

Your core beliefs control everything you do, from your attitudes to the actions you take each day. But how did you develop those beliefs? Did you thoughtfully choose them yourself, or were they handed to you over time from potentially unqualified sources? In this episode we continue to discuss the core beliefs we hold here at Ray Edwards International. If you listen closely you may discover the ke...

Remember the good old days of email marketing when you could just send email to someone and they would actually look forward to receiving it? While it's true that email marketing was different in the past, I believe there is a case to be made that we are in The Golden Age of email marketing right now…and you can still be a part of it. My guest this week is someone who knows a lot about how to get...

What you believe controls how much success you're willing to allow yourself to experience. Is it possible that by tweaking what you believe you could start to achieve things you once thought impossible? In this episode we're going to begin to examine and share some of our core beliefs, how they influence our business, our personal lives, our behavior, and how we arrived at these beliefs. Click her...

I just listened to an episode of Amy Porterfield 's podcast, Online Marketing Made Easy . That episode shook me up (hah hah, the first Parkinson's joke of the episode). After hearing Amy speak so powerfully, I felt an overwhelming sense that I needed to say a few things publicly. Click here to download or listen to this episode now. I'm sharing not because it's important to me (believe me, I'd rat...

Stories have a way of sticking with us. The world of marketing is changing around us, and those businesses that don't invite their customers into a heroic story will soon find themselves forgotten. If you're tired of your marketing having the same affect as a monkey yelling into a bullhorn, then you're listening to this podcast at exactly the right time. In this episode my guest Don Miller is goin...

You've heard and read me talking about this topic of prosperity for some time now. If you're still reading, chances are you have at least cautiously accepted the idea that you, too, may prosper. At this point you may even be thinking, "Ray, you've sold me on this prosperity idea. But how do I start? What's next?" The rest of this podcast attempts to answer that question. Let's get started. Click h...

Things can change so quickly in the online world it sometimes feels like a full-time job just trying to keep up. Which platforms are still relevant? What are the emerging trends I need to keep my eye on? In this episode my guest Mark Mason will tackle these questions, clear out the cobwebs of confusion and shine a light on the path forward.   Click here to download or listen to this episode n...

It's the dark secret of many small business entrepreneurs – most are a couple of bad months away from total bankruptcy. I learned this lesson the hard way after generating hundreds of millions and having nothing to show for it. While I changed that over the last few years, I am still a work in progress. And many small business owners I know are still living check-to-check. The book Profit First ch...

We all have fears and beliefs that hold us back, but what we don't usually have is a proven process that can destroy, once and for all, the limits those fears and beliefs place on us. This week I sit down with my friend Cliff Ravenscraft for an in-depth discussion on this very subject. We're going to introduce you to tools and strategies that will unleash your potential and allow you to take the b...

If you ask a room full of people with jobs why they go to work, what do you think their answer would be?  Probably something like, "To pay the bills… because I have to… because I have an addiction to living indoors with plumbing…" If you ask entrepreneurs why they work, what will THEY say? Probably something like, "Because I love my business… I'm doing what I love… I'm on a mission…" But pose...

Where did you get your beliefs about money? Chances are they were not consciously chosen, and that they aren't a well thought-out integrated "philosophy of money." The most commonly held misconceptions about money are actually dangerous deceptions… contradictory beliefs in a reality that punishes those who try to navigate life based on contradictory tactics. In this episode we'll bust the 21 most...

Most people have heard of a mastermind, but they don't truly understand the power masterminds produce or how to correctly participate in one. Even fewer people know the five reasons you need a mastermind…that and more will be revealed in this week's episode. Click here to download or listen to this episode now. Spiritual Foundations Peter Drucker is famous for asking these two questions: "What bus...

This is a special "Bonus Episode" of the show, which consists exclusively of my interview with author Frank Viola, discussing his new book, There Must Be More. Click here to download or listen to this episode now.  Buy a copy of Frank's book, There Must Be More, by clicking here. How To Help Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your r...

Have you ever felt guilty about the amount of stuff you have? This is something Christian entrepreneurs deal with all the time. It goes something like this, "If you were a real Christian you would sell your stuff and give the money to the poor."  This mindset has led to some really messed up thinking like affluenza…the "sickness" of having too much stuff. This week I'm going to introduce my o...