Raising Unicorns: A Harmon Brothers Podcast

There is a famous saying that goes something like this: “focus on the most important things, and everything else will fall into place.” Here at Harmon Brothers, we’ve tried hard to build a culture that encourages our employees to allocate their time to things that matters most...and it isn’t always work. For this episode, I sat down with Leslie Samuel, Fox 35 contributor and founder becomeablogger...

Timothy Sykes tells us how Penny Stocks have given him the life he wants and why he spends more time teaching then he does trading. He also gives advice to others who want to get into penny stock trading and shows people how it is different from trading on Wall Street. 1:00 The right advice for getting into money stocks 6:00 The retirement mentality of stock trading 10:15 How Tim affords to live w...

Have you ever wondered what comes first, sales or building an audience? Recently I interviewed one of my marketing mentors, Dave Gerdhart, Chief Marketing Officer at Privy and former VP of marketing at Drift. He tells me why building an audience is the most important thing that a start-up can do before launching a product. He tells us how building a brand can help drive product demand and how he g...

Have you ever noticed that sometimes the biggest changes in our life can happen so slowly that you don’t even recognize them? Michelle Miles directs the short film, How I Got Here to visually display that experience. 00:50: How I landed on How I Got Here 7:58: What the piece means to her 11:02 How symbols add to the movie 11:57/12:18: Michelle’s from POOP to GOLD moment 16:00 How Michelle has turn...

This week Daniel Harmon talks to Viveka Von Rosen, a Linkedin expert and author of Linkedin Marketing: An Hour A Day and LinkedIn: 101 Ways to Rock Your Personal Brand!. Viveka shares three ways to spruce up your linkedin profile, some LinkedIn influencers everyone should follow, and how shedding an unhealthy relationship will often lead to better opportunities. 02:08: Viveka discovers social medi...

This week Daniel Harmon talks to Rachel Pedersen, a social media extraordinaire. Rachel shares how she learned to utilize all platforms of social media, how she uses Tik Tok to funnel her fans to her other platforms, and how her responsibility as a mother motivated her to reach new heights in her career. 04:27 How Rachel got started in social media consulting 06:54 How Rachel uses Tik Tok to build...

Ever wondered how to get your product in the news? For this episode, we sat down with Industry Dive editor, Natalie Koltun. She tells us what she looks for when deciding whether or not to write an article for a company. She also shares with us her strategy for ethically marketing a product that won’t be released for another 4 years. 3:44 The ethics behind marketing for a product that may not come...

How do you stay out of your own head and client focused in that all-important sales pitch? Listen to how one organization fighting for its survival took a pitch opportunity and turned traditional thinking on its head to land a ten-year deal and launch its global presence. 1:49 How self deception effects the creative process 5:43 Where the name Arbinger comes from 9:17 Jim Ferrell’s from POOP to GO...

Have you ever heard of the #twizzard? In this episode, Benton Crane sits down with Nate Sandell, social media manager for the Mall of America. He tells us how he used the #twizzard to interact with customers and help them have an unforgettable shopping experience. He also shares how his company handles creativity while working with different departments 1:10 what makes the Mall of America special...

Malcom Forbes said “The smart ones ask when they don’t know. And sometimes, when they do.” Today Benton Crane interviews Dana Malstaff, founder and CEO of Boss Mom. She talks about the power of engaging your audience through asking meaningful questions. She tells us how asking the right questions has helped her grow a grassroots movement with moms all over the world. 3:27 Why “diving in” can be ve...

“Business is not who you are, it’s what you do.” Sonya Keenan shares with us how she handles business failures and keeps an eye on the most important things in life. She also tells us why implementation is the key to business learning and grown and what she does to network in a non traditional way. 5:38 Why Sonya does 1 on 1 consulting 7:08 Sonya’s from POOP to GOLD moment 15:21 Why implementation...

Ever wondered how social media can impact the perception of your brand? For this episode, Benton Crane sits down with Sarah Parker, Content Marketing Manager at Cision. Sarah shares the “do’s” and “don'ts” of social media marketing. She also tells us about her daily “from POOP to GOLD” moment and teaches us her 3 keys to success in social media marketing. Media monitoring 2:00 The difference betwe...

Ever wonder how a porta potty cleaner could become a YouTube star? For this episode, Daniel Harmon sits down with YouTube star, Stuart Edge. Stuart tells us how an internship with OraBrush and a meeting with Devin Graham helped Stuart garner over 500M views of his videos online. He also shares with us the lessons he has learned on his way to the top. 2:45 From Porta Potties to Harmon Brothers 12:4...

For this episode, Benton Cranes sits down with Katie Hughes, Senior Publicist at ESPN. Katie shares advice for students looking for a career in PR and talks about what its like working at ESPN. 1:35 A day in the life of a senior publicist at ESPN 2:00 How Katie got into PR at ESPN 5:03 How Katie works in ESPN social media 8:50 The passion behind an ESPN employee 9:36 Tips for future PR managers 10...

You have to be at-bat to hit a home run. Jon Youshaei, Product Marketing Manager at Instagram, talks about the significance of staying in the game and why practicing harder and longer than anyone else can increase your chances of hitting a home run in your career. 3:20 How Jon got started in Marketing 4:45 How a homemade YouTube video with Larry King helped Jon get a job on YouTube 7:14 Jons from...

For this episode, Benton Crane sits down with Owen Video from videomarketingschool.com. Owen shares how a cancer diagnosis reframed his life and how he doubled his income while going through chemotherapy. He also talks about how he built his first 6 figure business after being fired 22 times. 5:05 How being fired 22 times led to a video making six figure business 6:20 Why he chose to work during c...

For this episode, Daniel Harmon sits down with Bianca and Felix, filmmakers of the virtual reality short film, ANIMALIA SUM. Bianca and Felix share with us lessons they´ve learned while working on a virtual reality set together. They also tell us what they would do differently if they had to do it again. 1:50: Are Insects the next protein? 7:40 Bianca and Felix from POOP to GOLD moment 13:16 What...

How do christian universities and entrepreneurship go together? Benton Crane finds out when he sits down with Mark Hijleh, Provost of King’s College in New York City. Mark tells us what it’s like building a faith based organization in New York City and how he has applied entrepreneurial principles to building a college. 3:48 How to blend hard and soft skills in curriculum 7:04 Why Kieth gave up te...

Have you ever wondered when you should consider getting into retail? Today, Benton Crane interviews Brandon Leibel, founder of the popular beach brand, Sand Cloud. Brandon tells us when the right time to get into retail is and how to talk to the right buyers in retail stores. 1:20 How Sand Cloud was built 3:11 How Brandon became an entrepreneur 7:34 Why Sandcloud tried to get into retail. Or chall...

Have you ever heard the popular phrase “build it and they will come?” For a time, it seemed to be one of the most popular phrases in business. For this episode, Jennifer Hudye tells us how following the conventional wisdom to “build it and they (your customers) will come” almost led to the downfall of her online fitness business. Luckily, she also tells us how she turned things around and built mu...

Ever want to learn how to get real brand deals from brands like Samsung and Apple? Look no further then this episode with Andru Edwards, Editor-in-Chief at Gear Live Media. Andru shares how video creation helped him stay relevant at a time when biggest blogs in the country were being bought out by corporate companies. He also shares how he started the “unboxing” movement and the moment he realized...

For this episode, Daniel Harmon sits down with Erik Huberman founder and CEO of Hawke Media. Erik tells us how his agency adapted during COVID-19 and brought in 6x the amount of people to his events. He also shares other tips he has proved successful on how to grow a business in the midst of a recession. 1:01: How Erik got started in marketing 7:28: How Erik successfully adapted his business to be...

For this episode, Benton Crane sits down with famous storyteller, Melanie Deziel. Melanie tells us how she creates endless content for her clients and how she develops engaging stories. She also shares how she went from employee to entrepreneur. 1:49 How Melanie helps entrepreneurs create endless content 6:12: Melanie’s from POOP to GOLD moment 12:49: How Melanie went from employee to thriving ent...

For this episode, Daniel Harmon sits down with New York Times best selling Author, Joel Comm. Joel shares how his popular app, iFart, landed Joel a spot on the Daily Show and helped people all around the world learn how to laugh with an app. He also tells us why he feels investing in blockchain and cryptocurrency is one of the smartest things to do. 1:37 Why Joel calls himself “The Eternal 12 year...

For this episode, Daniel Harmon sits down with Devin Stone, founder of the popular LegalEagle YouTube channel. Devin tells us how he comes up with creative idea’s and his extensive research that has helped him reach over 1M subscribers on YouTube. 6:00 Why Devin turned to YouTube to teach people about law 9:56: How Devin comes up with creative ideas in law videos 12:21: Devin Stone’s from POOP to...