Raising Unicorns: A Harmon Brothers Podcast

We apologize for the audio on this episode. Something went wrong in recording the sound that we ended up using the camera's audio. This podcast had too great of material to keep from you. Today we are highlighting when Benton interviewed Zach Lones, the Director of Social Media Marketing at Walmart. Listen as he talks about trying to make a difference and how he was able to make his job as a cashi...

On today’s bonus episode, Daniel talks with Chris Strub, author and creator of the book and the film, 50 States, 100 Days. Chris shares how he road-tripped around the country to share authentic stories of nonprofits in all 50 states, and what can happen when you turn your skills and resources outward to help others. 00:35 What is 50 States in 100 Days 03:18 Chris’s journey to this point 04:31 The...

Benton Interviews Thom Lytle, the senior director of social business at Dell. Listen as he talks to us about his adventures in social media, and how there will always be a learning curve to anyone who wants to make social media a career.

This week, on our 50th episode of From Poop to Gold, Benton and Daniel share some of their own insights on business and marketing. They talk about their love for cars as kids, what they would do if they were marketing for Tesla, and how to differentiate your brand from your competitors. 01:03 Benton’s background working on cars 07:07 Why Tesla is one of our dream clients 09:53 Differentiating your...

This week, Benton Crane talks with Todd Palmer, CEO of Extraordinary Advisors, where he coaches executives and CEOs and helps solve problems around people, cash, strategy and execution. Benton and Todd discuss Todd’s path from $600,000 in debt to successful CEO, why people are at the heart of every business problem or success, and how to stay positive and carry on in the midst of turmoil. 01:07 Pe...

This week, Benton Crane interviews Davis Smith, CEO and Founder of Cotopaxi, an outdoor adventure brand that creates “gear for good.” Benton and Davis discuss Davis’s childhood adventures in South America, how extreme poverty is being eradicated in our lifetime–and what businesses can do to help, and the value of building a great team. 00:25 Davis’s childhood adventures in South America 03:00 What...

On this week’s episode, Benton Crane chats with Jason Feifer, Editor-in-Chief at Entrepreneur Magazine, keynote speaker, and host of the Pessimists Archive and Problem Solvers podcasts. Jason and Benton talk about how the definition of entrepreneurship has changed, how Jason side-hustled and pitched his way into working for a large magazine, and the skills that are needed to adapt and make it as a...

On this week’s episode, Daniel Harmon chats with Marcus Murphy, Head of Partnerships and Business Development at DigitalMarketer. Marcus shares about getting into his career without a strong academic background, the importance of focusing on your strengths, and networking on LinkedIn vs. in-person networking. 00:23 The stigmas around being a salesperson 01:34 Marcus’ background and being “still po...

On this week’s episode, Benton Crane sits down with the Deputy Brands Editor at Adweek, Diana Pearl. Diana and Benton talk about their favorite Superbowl ads, how direct-to-consumer companies are challenging the bigger brands, and how to build a brand people can get behind. 00:58 Favorite Superbowl ads 01:57 How Diana got into business journalism 07:25 How influencers and direct-to-consumer brands...

On this week’s episode, we’re doing something different. Daniel Harmon and Benton Crane sit down to share some of the inside strategy at Harmon Brothers. They talk about building their personal brands on LinkedIn and how an unlimited time off policy and flexible schedule adds to the creative culture at HB. 01:33 Building personal brands and going viral on LinkedIn 03:43 Unlimited time off and flex...

On this week’s episode, Benton Crane chats with Jeremy Vest, Co-founder of the Video Marketing World conference, former Director of Marketing at VidIQ, and current CMO of Braille Skateboarding. Benton and Jeremy discuss how little brands are outshining big brands with video, how to boost your views with live video, and how life can be hard ... even for the most successful people. 01:21 Jeremy’s ba...

On this week’s episode, Benton Crane talks with Michael Stelzner, CEO of Social Media Examiner and Social Media Marketing World. Michael shares how his company became popular and relevant without marketing messages, what he learned from his $300,000 mistake, and how Social Media Examiner stays nimble and on top of the game. 00:49 Michael’s backstory and how Social Media Examiner started 02:40 From...

On this week’s episode, Benton Crane chats with Judi Fox, LinkedIn expert and speaker. Benton and Judi talk about the progression of LinkedIn from a job-finding platform to a place to get your message heard, as well as human to human connections, who should be on LinkedIn, and how getting focused can cause your following to explode. 00:55 Judi’s backstory: How a job loss led her to LinkedIn 03:10...

This week, Benton Crane sits down with Danny Ruderman, nationally-renowned College Admissions Coach and author of The Ultimate College Acceptance System. Benton and Danny chat about asking for what you want (and getting it), Danny’s experience coaching a student who went on to start Snapchat, and how the worst thing that happened to Danny in high school turned out to be the best thing that ever ha...

On today’s episode, Benton Crane sits down with Shaun McKnight, co-founder of “Cute Girl Hairstyles,” a YouTube Channel he started with his wife ten years ago. Shaun now runs six YouTube Channels, with 15.5 million subscribers and 2.6 billion total views. Benton and Shaun chat about being “older people” on YouTube, diversifying your business, and how a family crisis changed Shaun’s perspective. 00...

This week, Benton Crane talks with Scott Simson, CEO of Video Marketing World, a conference and online community that help business owners and marketers gain exposure and revenue with video. Scott and Benton discuss Scott’s early business failures, how to make the most of trials, and what it’s like to run a family YouTube channel, write books, and run a company. 00:47 Background on Video Marketing...

This week Benton Crane sits down with Alex Bean, Co-Founder and Chief Business Officer at Divvy, the leading spend and expense management platform for business. Alex talks about how his son’s allowance led him to build a better payment platform, fueling your team’s passion to build something great together, getting cut from college football, and what happens when you’ve spent millions but feel lik...

This week Benton Crane talks to Jase Bennett, entrepreneur and YouTuber behind his family’s YouTube channel, The Ohana Adventure. Jase shares why he creates physical products for people’s personal brands, how he started a skateboarding company, how he got started on YouTube, and the importance of data collection to better understand your audience. 00:41 Jase talks about creating physical products...

Hey guys, We know how important the holidays are for you, so we decided to take a two week break from the podcast. We already have a great lineup for next year and we are excited to share with you all of the many things that we have learned. If you do have the urge to listen to the podcast, take this time to get caught up, because there is plenty to start learning starting Tuesday, January 7th. We...

Daniel Harmon sits down with Sarah Beth, the owner and founder of Sarah Beth Yoga, where she does yoga with 600k+ followers through her membership site and YouTube channel. They talk about Sarah Beth’s battle with ulcerative colitis, her mission to empower others, and how building a membership site 10x’d her business. 00:56 How Sarah Beth Yoga got started 03:13 Video styling / just yoga 05:10 Poop...

This week Benton Crane sits down to talk to Sidney Diongzon, a filmmaker and storyteller who shares reviews on his YouTube channel, Sidney Diongzon. Sidney shares how he became a storyteller, why it’s important to be authentic and passionate, where he gets his creative ideas, and how to standout on YouTube. 00:55 How Sidney became a storyteller 03:59 From Hollywood to YouTube 06:33 Sidney’s Poop t...

Daniel Harmon interviews Spectacular Smith, the founder and CEO of Adwizar, an agency that helps music industry brands monetize through social media. Daniel and Spectacular chat about how Spectacular started his agency, how to empower your team, and the philosophy of learning something new every day. 00:27 Who is Spectacular Smith? 02:27 Creating celebrity parodies on Twitter 03:42 Starting over /...

Keith Grover from HB talks to Shishir Mehrotra, CEO and Co-Founder of Coda, a new type of doc that combines documents, presentations, spreadsheets, and workflow apps. Shishir previously oversaw product engineering at YouTube. Keith and Shishir chat about what it takes to start a business, Shishir’s take on Orabrush and the early YouTube ads, a little HB history, and how to cultivate creativity and...

Daniel Harmon chats with Matthew Brian Brown, YouTube creator and consultant, who has been growing huge followings ever since MySpace. Matt’s eclectic and humorous channel hosts videos on Zombie Survival, health, beard products, tech reviews, and marketing how-tos. Daniel and Matthew chat about growing a YouTube following, as well as video equipment and how often to post when starting out. 00:20 S...

This week Daniel Harmon talks Dani Venen, creator of the popular YouTube channel, Editing is Everything. Dani shares how she taught herself to edit videos, how her YouTube Channel got started, and the rewarding work of impacting lives–by addressing heavy topics like mental health and suicide in her videos. 00:55 How Dani got started in video 04:32 A job that was going nowhere and Dani’s big break...