Raise Your Visibility Online — LinkedIn, AI and Tools for Business Growth

Did you know that LinkedIn offer you a reallyeasy way to write content?   It is the LInkedIn News top ten list!   When you see content that relates to you and your business, share those news stories and you might even get picked up. by the news editor and shared.. Www.louisebrogan.com/linkedinvip  

Did you know that I recommend you always add captiosn to your videos on LinkedIn? This week I share easy ways to do just that - let me know if they work for you - tag me on your next video post on LinkedIn. If we are not yet connected, please connect on www.linkedin.com/in/louisebrogan  

This year I attended my first ever Social Media Marketing World in San Diego, California. It was not quite the smooth ride I expected (I try really hard to focus on the actual event and not the 40 hours it took me to get there due to airlines, covid-struck Heathrow and not very helpful customerservice staff)....   Some great connections,  some great eating, and some really good speakers...   maybe...

Are you writing LinkedIn newsletters?  I am!  Once a month, and I am finding they are very successful at engaging and building my audience.    In this week's podcast I dive into some questions on the YouTube channel all about using LinkedIn Newsletters.    www.louisebrogan.com/retainer to find out how we can manage all of this for you. 

My client, Fiona Walsh,  has just attended the PA Show in London as an official speaker... based on the work we did on her LinkedIn strategy and posting at the end of 2021. Tune in to find out how you can raise your profile and get noticed by the people who book speakers!  For help with your own LinkedIn, check out how I can work with you at   www.louisebrogan.com/workwithme  

This week on the podcast - three things to do on LinkedIn, and three things NOT to do.   1 - stop connecting without a message - take the time to write to someone and say WHY you want to connect with them 2. - Do not scrape emails from LinkedIn and add people to your email newsletter without permission 3. Don't neglect your personal profile - take a moment to look at your About Summary - is it up...

How to verify your employees on your LinkedIn Company Pages and why you should. If you have a  Company Page on LinkedIn you now have the ability to verify those employees so that they can acess the My Company tab.  This tab is only available to companies with more than 10 member of staff registered with the company on LinkedIn.   Find out more about the tab, the verification and see if it is a goo...

Are you selling or marketing on LinkedIn? Hold on Louise... isn't that the point - to do both? Tune in to Episode 200 (!) to find out what the difference is.  With a nod to awesome Sales Maven Nikki Rausch  Nikki has put together a FREE training for my listeners on how to Master The Sales Conversation.     This is a quick training to enhance what you’re doing now and amplify your success in closin...

Are you posting on LinkjedIn and feeling despondent about the lack of comments? Don't despair - keep your consistency up and be assured that people ARE noticing your content - they just aren't interacting with it. How can you change this?   Sign up to work with me in your VIP session and with some tweaks, we can get you that dopamine hit of comments you are looking for...     Bur seriously - as lo...

Have you started a LinkedIn newsletter yet?  Do you know about them?   Come and sign up for mine so you can see what they are alla bout - www.linkedin.com/in/louisebrogan and look for Articles.  In this week's episode, I give an update as to how much engagement the newsletters are actually bringing *a lot* and why I think you should be starting one... To work with me directly, visit www.louisebrog...

The answer is both yes and no. You cannot choose specifically who sees your posts on your personal profile, remember this is your professional business network, not a list of your friends and family. There ARE some tweaks you can make - whether it is only your connections who see your post, or the wider online community. Yes -you can choose a target audience for your Company Page posts. You can fi...

Have you got cold feet when it comes to using LInkedIn? You know your clients are on there, but you just aren't sure what, when and how to engage?  Join my lovely guest Karen Nelson as we discuss her reluctance to link in!    For help with your LinkedIn, reach out and connect with me www.linkedin.com/in/louisebrogan  

I have been working with my coach, Natalie Eckdahl of Biz Chix Inc,for more than three years. In today's episode we dive right into podcasting - how it has grown her business, how you can use it as a marketing tool and even as a relationship building tool. Find out all about Natalie and BizChix at www.bizchix.com   Join us live this Friday at 2pm UK time for our LinkedIn live session - simply go t...

www.louisebrogan.com/linkedin-mastermind   What is the LinkedIn mastermind? A group of no more than 6 people meeting once a month with the joint aim of LinkedIn mastery, visibility, leads and sales. Each person gets 10 minutes to focus on their burning question (hot seat with input from me and the other members.) Expert Coaching and Consultation I will spend 20 minutes updating the group on what i...

LinkedIn have been piloting a new feature called Newsletter for a while. Now the pilot has been rolled out to more members of the LinkedIn platform. What is a newsletter? Why would you write one? How can you become a newsletter creator on LinkedIn?   Tune in for full details - and if you would like support, please get in touch www.louisebrogan.com/workwithme  

What makes a good headline on LinkedIn? Why are you using LinkedIn? We dive into the next of our series of LinkedIn Basics - writing a great headline to attract your ideal clients.  Check our other basics epsisodes   This episode is sponsored by Sales Maven Society - a fantastic monthly membership hosted by Nikki Rausch.  You can get your first month FREE by going to www.louisebrogan.com/salesmave...

How do you get the best  photo for your LinkedIn profile?   What do you include on your background image? Think you have it sorted already?  Today I share best practice for your images that will help attract more people to check out your profile and lead to more visibility.    www.louisebrogan.com  

Do you have a Company Page on LinkedIn? In today's podcast I discuss Company Pages with Michelle J Raymond including the following topics: How did you become a LinkedIn expert? Tell me about your journey. Why do you think LinkedIn company pages are important? Should someone who is a solo entrepreneur also have a company page? how does the content differ from company pages and personal profiles? Ti...

Marketing on LinkedIn is more like a marathon than a sprint.  And with a marathon, you need to plan, prepare, and train, if you want to succeed!  I invite you to reach out when you are ready to work together - you can find out how I can support you here  https://www.louisebrogan.com/workwithme    

Have you ever had a post that got a lot of attention on LinkedIn? Hopefully its for the right reason - your thought leadership, maybe its about your business or services - and whatever you said has landed with your audience.  Lots of comments, questions and even DM's asking about how to work with you? Ok - what do you do next?  Find out in today's episode.  And well done!  If you are ready to reac...

Why do you need content marketing? My guest Lyndsay and I discuss the value of creating content to make marketing your business easier. If you want support to get your content planned for LinkedIn, please visit https://www.louisebrogan.com and check out our Done-For-You services as well as our new content planning service

I love to cook.   Preferably from scratch.  My favourite things to cook are usually vegetarian, often with an Asian flavour - think curries, stir fries but also a good old lasagne or even a roast chicken dinner.   We don’t always have time to cook from scratch though.   During a busy mid week, you can find us digging around the freezer and pulling out the old reliable chips and fish fingers with a...

Have you seen the new LinkedIn service pages for service providers?  To create your own, visit  https://louisebrogan.com/linkedin-services-page/

  As the president & CEO of  Mental Health in Minutes , Lindsay Recknell continues to raise mental health maturity in organizations while making conversations about mental health in the workplace as normalized as any other conversation.  A certified Psychological Health & Safety Advisor, Lindsay works with companies and organizations to increase their levels of psychological health & safety in the...

On Air Coaching Call with Sally Davis Berry. Sally has a few questions about how to leverage LinkedIn to be able to help more tourism businesses with her online library of training. We talk about using LinkedIn events to host a free training webinar for her ideal clients, how to pitch during your webinar, while still giving a LOT of value to the attendees and how LinkedIn can help get your webinar...