Rain or Shine | Marketing & Entrepreneurship Podcast

In this raw, candid solo episode recorded fresh off a full day of client calls and mastermind facilitation, the host makes a compelling case for why market research conversations are the most overlooked yet powerful strategy for business clarity. Drawing from real client experiences and the example of entrepreneur Jonathan Goodman's 100-call approach, this episode challenges the common tendency to...

Kelsey Reidl shares her unconventional journey from HR professional to wellness entrepreneur to full-stack marketing consultant. She breaks down her Three M's of Marketing framework, debunks common social media myths, and reveals why mitigating risk—not taking blind leaps—is the secret to sustainable business growth. In This Episode How Kelsey went from HR certification to traveling the world as a...

Quick Summary Staci Millard shares her journey from burned-out accountant to seven-figure business exit and back to entrepreneurship with Thrive Accounting. This conversation dives deep into the realities of scaling a service business, the identity shifts required to become a true entrepreneur, and why community and human connection are more critical than ever in our AI-saturated world. In This Ep...

What does it take to leave a comfortable corporate career and build a food brand from scratch? Adam D'Eramo, co-founder of Awake Caffeinated Chocolate, made the leap from PepsiCo to entrepreneurship over a single lunch conversation with two friends—and hasn't looked back in 12 years. In this episode, Adam shares the unfiltered reality of building a consumer brand: from testing their first product...

Quick Summary Cait, founder of Mind With Matter, shares her journey from working in Australia to returning to Canada to launch her mental performance and sports psychology business. In this honest conversation, she opens up about overcoming self-doubt, the importance of community, navigating challenging days as an entrepreneur, and why "mind with matter" beats "mind over matter" every time. In Thi...

Quick Summary After a two-and-a-half-month hiatus, Kelsey returns to announce the podcast rebrand from "Visionary Life" to "Rain or Shine." This deeply personal episode explores the philosophy behind the new name, why consistency matters even when life gets hard, and how planting seeds during difficult seasons leads to future growth. Kelsey shares vulnerable insights about business ownership, seas...

Seven and a half years. Over 300 interviews. Countless solo episodes. And now, it feels like the podcast is ready for its next chapter. In this episode, I share a preview of where the show is heading, why podcasting continues to feel like the most authentic way to connect, and how I’ve been rethinking what truly matters in the content I create. I take you behind the scenes of the rebrand currently...

What does it really take to build strength not just in the gym but in life and business? This week we are sharing an episode where I sat down with Jennifer Van Barneveld (Coach JVB), owner of Strong Fitness Magazine and the powerhouse between Team Strong Girls. Her story is nothing short of inspiring. Jennifer went from selling printer toner, to hitting what she calls her “MacDonald’s Miracle” roc...

Kelsey dives into how to stay inspired, productive, and consistent in your business even when it feels like the whole world has checked out for the last week of Summer Holidays! (But also, if you want to enjoy a dang holiday… please take it!!!) She shares personal stories, practical strategies, and mindset shifts that will help you separate yourself from the pack during what can feel like a ‘slow...

In this episode, Kelsey dives into one of the most common struggles for entrepreneurs: feeling deflated, unmotivated, or directionless.  She shares her personal experiences, mindset shifts, and actionable strategies to regain confidence, rekindle motivation, and get back on track in your business.  Whether you’re dealing with a rough month, client setbacks, or just general burnout, this episode is...

In this solo episode, Kelsey pulls back the curtain on the structure, focus, and boundaries that help her show up consistently in life and business. She shares her personal goal-setting system, called “52 Pick-Up,” and explains how assigning just one focus per week has transformed the way she approaches personal development and business growth. Kelsey also opens up about social burnout, the need f...

In this solo episode, Kelsey shares a powerful reminder that sometimes the most unsexy habits in business, like tracking your numbers, are actually the most transformative.  Sparked from a candid conversation with her local barista, who casually mentioned the coffee shop was up 35% this summer, Kelsey dives into why knowing your data can fuel motivation, guide smarter decisions and unlock next lev...

In this episode, Kelsey breaks down the fundamentals of building a marketing funnel that converts.  She shares practical strategies for consistent content creation, explores the evolving role of AI in search, and explains how small businesses owners can effectively allocate time to marketing. Kelsey also dives into navigating the balance between personal branding and separating your business ident...

In this solo episode, Kelsey is diving deep into a few big things that have been on her heart  including a major Instagram update that no one seems to be talking about. Instagram just quietly changed the game by making your posts searchable on Google. Your captions now have SEO power which is huge for visibility, especially if you’ve been pouring into social and wondering why it’s not turning into...

This week I am sitting down with the host of The Unexpected Career Podcast on her show where we talk about non-linear paths, redefining success and building a business and life that aligns with your values. From teaching fitness classes and selling essential oils to building a thriving solo consulting business and teaching at the very college she once graduated from, Kelsey shares how she followed...

Have you ever dreamed of writing a book but felt overwhelmed by where to begin? In this episode, Kelsey sits down with Michael Foglio, founder of Foglio Publishing and creator of Memoir Co-Writer, to talk about all things books, publishing, and becoming an author (no matter your background or experience). They dive deep into the state of the book industry in 2025, the differences between self-publ...

In this episode, Kelsey is joined by Dr. Rachel Corradetti-Sargeant to explore a topic that’s rarely discussed on the Visionary Life Podcast but incredibly important, fertility especially for high-achieving women balancing business and family goals. Drawing from over a decade of experience as a naturopathic doctor specializing in fertility, Dr. Rachel shares the realities many women face when tryi...

In this episode,Kelsey dives into one of the hardest lessons in entrepreneurship: learning how to receive feedback, especially the kind that STINGS. She shares a personal story about getting tough feedback early in her career and how it nearly broke her but ultimately became a pivotal moment in her growth.  She also talks about: Why feedback often feels personal, and how to detach your worth from...

In this episode, Kelsey sits down with digital marketing consultant Daniela Furtado, Founder of Findtable, a boutique agency that helps design and construction businesses grow their visibility online. Daniela shares practical and realistic marketing strategies that work especially for those offering high-touch services, running local businesses, or wanting to build a more premium brand. From lever...

In this SOLO podcast episode, Kelsey pulls back the curtain on what’s actually working in her business right now and why she intentionally chose to double down on 1:1 coaching, even when the industry says that’s not the “Scalable” path. She dives into how every investment she’s made in her business has played a role in leveling up both her business and her mindset. Plus, she shares the wild story...

I just got back from a whirlwind trip to Las Vegas where I attended the Acquistion.com Scaling Workshop presented by Alex Hormozi and his team. Definitely not the typical Las Vegas trip, that’s for sure! There was no gambling, no clubbing, and no fancy cocktail bars.  However, I did get to spend 2 very full days learning from Hormozi’s team on whether my business was prepared to scale, how to iden...

What happens when the life you thought you were building no longer feels like it fits? What if the path that once felt exciting now feels... heavy? In this powerful episode, Lindsay Simcik, host of Almost 30 Podcast, joins Kelsey for a deeply honest and illuminating conversation about evolving through life’s biggest transitions. From Saturn Returns to soul journaling to postpartum rediscovery, Lin...

What happens when three friends sitting on a coffee shop bench during a pandemic decide to reimagine what a coffee brand can be? On this episode of the Visionary Life Podcast, Kelsey sits down with Sandrine Somé, Co-Founder of Nile Coffee, a black-owned coffee company that’s reshaping the industry by infusing every aspect of their brand with art and culture into everything they do! Sandrine’s entr...

In this episode, Kelsey opens up about a recent mountain biking experience that tested her physical endurance and mental toughness, offering valuable lessons on resilience, self-compassion, and embracing vulnerability during difficult moments. She then shifts focus to marketing strategies for small business owners and entrepreneurs, emphasizing simplicity, authenticity, and stress-free content cre...

In this episode, Kelsey chats with Robyn and Monika, the powerhouse besties and co-founders behind Mint Cleaning, a wildly successful natural cleaning product company born out of a tiny town in British Columbia. These two met at a mom group and became instant friends, and launched a cleaning company the very next day (seriously!). Within hours, they had a waitlist and they’ve been riding that mome...