Radio Free 501c - The Podcast of Rogue Tulips Consulting

This episode: When serving our members, whether it's in a professional society or a trade association, an avenue of great value can be helping members reach their customers. This is where Business-to-Business-to-Customer (or B2BC) comes in; using this for-profit technique increases member value, provides ready to use tools, and supports members in tailoring messaging to each segment of their targe...

This episode: There's a saying that curiosity killed the cat, but we explore a different version of this saying: LACK of curiosity kills relationships. That's right: not asking questions, or being curious, about other people's perspectives can ruin a relationship and can demonstrate a closed mind. I talked with communications expert Cynthia Lockrey of Lockrey Communications about how curiosity can...

This episode: Improving Board Performance is an integral part of organizational success but what steps are important in making this happen? Ongoing consistent education and relationship management are key and I talked with my guest about how to do both of these with positive energy and a focus on the future. Lesedi Lesetedi, Deputy Vice Chancellor - Corporate Services at Botswana Open University t...

This episode: Membership value is hard to define, but a great first step is finding increased engagement opportunities outside of in person meetings. I talked with Charity Quick, CSE of the Biomedical Engineering Society, about how they changed how members engage in between in person meetings. We also discussed student chapters, online community, mentoring, and growing arms in laboratories. (Yes w...

This episode: Nonprofits of all kinds hold meetings and events, but are there differences with health care meetings v. other types of meetings and events? My guest Kimberly Stansell, Meetings & Events Expert, and I talk about health care meetings, what's happening as we return to in person events, and what we all should remember about being together. What is your suggestion about how to make i...

This episode: The ripples of the pandemic lockdown may be receding, but we have become more dependent than ever on real-time interactions using technology. How does this affect us as people? What does it mean for relationships? And is there any humanity in technology? My guest Miguel Neves of Skift Meetings shares his insights on how we gather using technology and in person. He has seen some unexp...

This episode: Many nonprofit professionals set becoming a Chief Staff Executive (CSE) as a career goal. But no matter how good you are, you need to make it through the interview process! I was pleased to talk with my friend and colleague Wendy Toyama, a successful Nonprofit CEO, about her tips and insights into the CEO interview process. She shares suggestions about how to behave, how to present y...

This episode: Changing the Chapter Model is on the minds of many nonprofit professionals this year as we confront the reality that the way we live and work changed well before the pandemic lockdown. Virtual interactions, increased pressures on our schedules, and doing more with less in an on-demand/instant world don't fit with our old "mini me" model. It can be daunting and scary trying to change...

This episode: Earlier this year, Rachel Clemens of Mighty Citizen joined me for a conversation about their no-fee tool The Mighty GPS. Using this tool, nonprofit organizations can measure their marketing maturity, which helps them make adjustments to improve their reach to target audiences. So far this year, 60 nonprofits have used the tool, and Rachel is back to share what was learned from this d...

This episode: The pandemic lockdown put online meetings and education front and center. While we adapted, we always wondered if we were doing it "right." Discussions were had about the difference between online and in-person interactions and how they are different. But how different are they REALLY? Ed Barks, Communications Expert and author, shares his insights into online conversation moderation...

This episode: Online communities are fantastic member benefits, especially within individual membership organizations. But every community has its challenges with civil discourse, so how can we manage community guidelines to create the robust culture and conversation we seek? Conflict resolution and Culture Expert Jamie Notter and Association Executive Rick Burt share their experiences, advice, an...

This episode: We're coming up to year end 2022 and that means it's Benefits Season! But what should association benefits look like in this crazy world post-lockdown? I talked with Brian Haney of The Haney Company (and fellow podcaster) about how benefits have changed since the lockdown, the best way to communicate them to employees for maximum value, and whether or not associations are offering *t...

This episode: It's time for our quarterly wellness episode with Wellness Coach and Meditation Teacher Fern Carbonell of LoveNurtureBloom.com. Many of us have desk jobs or we are hunched over our devices most of the day. We are looking down, making repetitive motions, and maybe even straining our eyes. Fern reminds us that movement is good for our bodies and it's an easy way to practice self care....

This episode: Most 501c organizations (nonprofits) conduct some sort of advocacy or outreach on issues of importance. But walking that line between a c4 and a c3 takes awareness and smart choices. This week, I spoke with David Borden of StoptheDrugWar.org about how he manages the multiple decisions needed to coordinate activities between a politically active c4 and its c3 counterpart. What questio...

This episode: The Certified Association Executive (CAE) designation is the most important profession in nonprofit management. It sets us apart and promotes what we do and contribute to society. But why do people pursue it, sometimes for years? That's what got Amy Farmer, EdD curious. In fact, she wrote her doctoral dissertation on CAE Motivations! I spoke with Amy about her research, what she foun...

This episode: Innovation can happen anywhere but in today's world nonprofits can find inspiration in emerging technology. In addition to software, hardware, and training tools, tech companies like Google offer grants and other types of support that elevate the work of nonprofit organizations. However, despite the benefits of technology we need to be aware of its dangers with strong cybersecurity....

This episode: Have you ever said "No, I'm too busy!"?? If you have, then watch this eye-opening discussion with Cynthia Lockrey of Lockrey Communications. Did you think about the message this sends when you tell someone you are "too busy"? From hurt feelings to damaged relationships, these phrases we all use too often are not necessarily what we want to communicate. Do you ever say "that's my 2 ce...

This episode: Associations are successful when they manage their resources well. One of the most important areas for any nonprofit is financial management because well-managed funds allow for continued quality service while providing needed tools when things shift unexpectedly (pandemic anyone??). Regular guest Kevin Mayeux of NAIFA shares his wisdom and advice regarding steps any nonprofit can ta...

This episode: The global nonprofit community continues to grow and as we do we continue to see ways to Create Nonprofit Engagement. How can we find new ways to engage members and stakeholders? Does engagement mean the same thing in every country? Do members join in Brazil for the same reason they do in the US? Are there regional differences in other countries? I spoke with Renata Pozza of MCI Braz...

This episode: We all embraced Zoom during the lockdown and as we continue connecting, creating, and networking online shouldn't we look fabulous? Of course we should! I was pleased to welcome Shelley Golden of Shelley Golden Style to share her tips and advice on how to look good online while building your personal brand and advancing your professional goals. An experienced style consultant, Shelle...

This episode: Podcast host and leader in CAE Education Cecilia Sepp, CAE, discusses the importance of the designation for individuals and the profession. The designation is one of the things that sets the nonprofit management profession apart; Cecilia shares her perspective on how pursuing and maintaining the CAE elevates the profession. Why do you think the CAE is important? Share a comment!

Episode 155: Marketing to internal and external audiences is how we get messages out about programs, products, and services. But how effective is our marketing plan and are we reaching our intended audiences? How do we know if we have a "mature" marketing program, especially for nonprofits? I talked with Rachel Clemens, Chief Marketing Officer at Mighty Citizen, about marketing maturity for nonpro...

This episode: We spend at least 1/3 of our life (if not more!) working. For some of us this means working at a desk for most of the day. This can lead to body aches, strains, stress, and mental fatigue -- and let's not forget how we overwork our eyes using devices from smartphones to monitors to tablets. Our regular guest, Fern Carbonell, Wellness Coach, is here to remind us of those things we for...

This episode: It's summer on most of the planet and that means the open road is calling our name -- well, the open sky is too! I spoke with Joost Hasperhoven, Secretary General of the Board of Airline Representatives in the Netherlands (BARIN). He shared his insights from a 40-year career in the airline industry and what he sees ahead. We talked about flight availability, staffing issues, fuel cos...

This episode: SEO is a small acronym that covers one of the biggest things on the planet -- the internet. SEO (search engine optimization) is more than your web pages; it can connect your leaders, your stakeholders, and the public across multiple platforms. I had a great conversation with Brian Loebig of Loebig Ink about how to leverage SEO so you can optimize your organization's awareness. He sha...