Radical Disruption

This is my 100th episode of the podcast! To say that I'm shocked to be here recording this episode would be an understatement.  I was struggling with what my topic should be because I wanted to make it extra special for this milestone. I then realized that I haven't missed a week of recording since I started the podcast in February 2023, so I don't need to put so much pressure on today's epis...

If you have an Instagram account that is stale, sitting inactive, or needs optimizing, this episode is for you. I’m talking all about how to revive a dead Instagram account.  I’ve lost some followers in the last year, so I know what you’re going through! But I’ve figured out key steps to take and am back to growing my Instagram account. Breathe new life into your Instagram account with these...

This episode is the last part of a four-part series where I'm pulling back the curtain on everything that's happened in 2024. If you haven't listened to the previous three parts, be sure to listen to My business is not my baby - navigating entrepreneurship as a new mom , I hit rock bottom , and I canceled my summit .  I have a special guest with me today (my husband!) to talk about lessons le...

Today's episode is the third part of a four-part series where I'm pulling back the curtain on everything that's happened in 2024. If you haven't listened to the previous two parts, be sure to listen to I hit rock bottom and I canceled my summit .  In this episode, I'm sharing a recap of this past year, how navigating entrepreneurship as a new mom has impacted my business, and how I'm changing...

Before you listen to today's episode about how I hit rock bottom, be sure to listen to the episode before this called I canceled my summit . This is part two of an unofficial series I'm doing where I'm getting raw and open about the obstacles I've faced in the last year. In this episode, I'm sharing the disappointment I've felt in myself, the feeling that I've failed, and how I lost the ability to...

In full transparency, I have known that I was going to record this solo episode about how I canceled my summit for a few months now. I have been putting it off because it’s been such a painful experience. But I’m doing a small series, and this will be the first part.  In this episode, I share a raw and real behind-the-scenes look at the challenges I’ve faced this year in my business and perso...

I’m excited to have my amazing student here in today's episode! We talk about how Scalability student Elea made $90k in 6 months.  Elea shares her background of becoming an extremely successful real estate agent at the age of 21. After four years of her career, she wanted to continue to level up by starting her own digital business and teaching real estate agents how to grow their business wi...

In today’s episode, I’m excited to have one of my amazing students, who I also consider a friend, here to walk us through how to generate leads with YouTube.  Stephanie shares her background in photography and moving into the marketing and business world. She now teaches business owners how to show up online to grow their businesses using YouTube, Instagram, and email marketing.  Stephan...

In today’s episode, I’m excited that the one and only Brock Johnson is here to talk about paid vs. organic content strategies, money mindset, and hiring. We also dive into so much more! Brock shares about his upbringing in an entrepreneurial family where the mindset was always “We’ll find a way.” Brock gives us full transparency on so many behind-the-scenes strategies and tactics he uses to run an...

In today's episode, Kelly McKenna is here to go behind the scenes of a $67k launch. Kelly shares her experience and background of becoming a therapist and how she now coaches other therapists. She recaps how she's launched her programs six times and the tactics and strategies she uses to be successful. In today’s episode, we cover: Marketing strategy for launches How to make people customers, not...

In today’s episode, I’m excited to have Tara Zirker here to talk about strategy and execution for running ads with a small budget. Tara shares her background in marketing and how she landed as an expert in the ad world, including how Facebook reached out to her to learn how she was outperforming competitors!  In this episode, Tara dives deep into tactical and strategic information to hel...

On today’s episode, I’m so excited to have Michelle Pualani here to talk about how to prioritize yourself and your business. Michelle helps her clients prioritize themselves and find what work/life balance means for them. In this episode, we talk about Michelle’s background, where she started, and how pivoting a few times in life opened doors for her. You’ll love her “jump now, and the net will ap...

In today’s episode, I have Hannah Romero here to talk about how to have high-income months without going viral. Hannah helps women in business increase their sales by six figures with organic Instagram content, even with a small following and/or engagement. In this episode, we talk about creating high-income months without going viral or having high engagement. It’s all about conversion, and Hanna...

In today’s episode, I talk about how asking questions can create more sales in your business. I often hear people say they’re struggling to get to know their ideal client avatar and get feedback and testimonials. I have a very simple solution: ask questions. There is so much power in asking questions. In this episode I’ll walk you through how asking your customers questions leads to useful data an...

In today’s episode, I talk about selling the lifestyle. This is the final installment of a four-part mini Instagram selling series. If simply listing the features and benefits of your offer isn’t leading to sales that you want, it’s time for a shift in your selling approach. In this episode I share examples of how to sell the lifestyle to create a deeper, more meaningful connection with your targe...

In today’s episode, I share tips for balancing hard vs soft selling. This is the third installment of a four-part mini Instagram stories selling series. It’s beneficial to utilize both hard and soft selling tactics in your sales strategy. Do you know the difference between hard and soft selling? I can help! In this episode, I cover:  What the difference is between hard and soft selling Why bo...

In today’s episode, I share tips for taking a mundane story & turning it into a sales story. This is the second installment of a four-part mini-series on selling on Instagram. I talk about taking any story from your day-to-day life, no matter how boring or seemingly not related to your offer, and turning it into a way to sell your offer. This is one of the best (and fun!) sales skills you can...

In today’s episode I share how to get into the habit of selling daily. I’m kicking off a four-part mini-series on selling on Instagram. When I first started my business I struggled with sales. I had to shift my mindset from “sales is having to convince people to purchase something” to “selling is serving”. I learned that selling daily is crucial to your business.  In this episode, I cover:&nb...

In today’s episode I share what I learned in Portugal on a retreat with Flodesk. I am truly giddy about this episode because I know you’ll walk away with several gold nuggets of information that are applicable to exactly where you are in your business journey right now. I share lessons I learned about business and even life from each of the ladies on the retreat. All the women are six and sev...

In today’s episode I share how I tried out a “pay what you want” option on an offer, here’s how it went: Earlier this year I wanted to experiment with something new in my launch strategy for a brand new offer. Kajabi has a new “pay what you want” feature that allows your customer to enter what they want to pay at checkout. There’s no set price (you can set a minimum) and it’s up to the customer to...

Is your offer launch not going as planned? In today’s episode I am talking all about tangible options you can do to turn it around. I’ll share my real world struggle I’m currently facing myself with my own offer and how I’m navigating that. Failed launches are inevitable and they happen to every business offer; but giving up is not an option! There’s always more things we can try.  In this ep...

In this episode, Brittni Schroeder is diving into expert tips on automated funnels. She covers what funnels are, effective ways to develop funnels to grow and scale your business, how to troubleshoot funnels that aren’t working, common mistakes to avoid, and so much more. Brittni Schroeder Is a Business Coach and Marketing Strategist. She helps coaches automate their business, create systems, conv...

Creating a name for your business (or your products or services) takes work . Today's guest, naming strategist Katie Pannell, has built her business on this very niche topic. In this episode, Katie and I discuss the psychology of naming methods to come up with your own effective and innovative names, whether or not clear or clever offer names are better, and some of the strategies she uses with he...

There’s been a common theme in my DMs recently with a lot of questions along the same line of “how do you make your messaging so magnetic”. Magnetic messaging means that people are drawn in and sold before you actually have the chance to sell to them. Are you feeling stuck to attract your ideal clients? I’ll share my movement piece, and how it embodies the values and the vision behind what I teach...

I was recently listening to a training and the coach said “your greatest perceived weakness is what you need to lean into, it is actually your greatest strength.” That concept has stuck with me for weeks. In today’s episode, I will share when it finally clicked for me that your weakness is your greatest superpower. We don’t want to deny or suppress our weaknesses; we should be reframing our mindse...