Quotable: A Female Entrepreneur Podcast

Joining us today is Claire Ransom, Founder of Lazy Flora, a plant subscription box company. I am so excited for you to hear all of her knowledge, wisdom, and experience of how she started and has continued to grow this living product based business. You will hear the behind the scenes of working with her team, how Covid brought a tremendous growth, and how her business pivoted to meet the high dem...

Today I want to talk about one thing that will make your life a lot easier when it comes to reaching out to the media for PR- and that is how to find media contact information. If you are doing your own PR and are ready to pitch your story to get featured in the media, you need to have the media gatekeeper's contact information. With the amazing search engines of the internet, it would seem like i...

For those of you small business owners who have no idea where to get started with a lawyer or any of the legal stuff for your biz, listen in as my guest today, Keren De Zwart, is filling us in on how it doesn't have to be so scary or overwhelming. Should you have a sole proprietorship or an LLC? Does your business name need to be trademarked or copyrighted? What are some of the most important docu...

Listen in to a personal Q & A my team and I had with Dr. Cheryl Robinson, Founder of Ready2Roar, and Contributor at ForbesWomen. She is telling us all about the good, the bad, and the ugly pitches she has received and giving us advice on what is behind a great pitch. She provides us with the great perspective of what it is like being on the receiving end of pitches. You will be shocked to hear how...

Pollina PR is now Quotable Media Co! This episode is a little different from our normal episodes where I am either giving you business advice or having a guest on who shares their story and best tips. Today I am updating you on what's been going on "behind the scenes" in my business! We have just completed a total rebrand- meaning the whole company has a whole new name and we have added new compon...

Are you feeling overwhelmed with trying to do #allthethings in your business? Do you wish there were more hours in the day to get things done? If so, you need to listen in to today's episode where Bri Sanford, a Virtual Administrative Assistant turned Online Business Manager, tells us all about how hiring a VA or an OBM can not only help your business grow, but give you more time back to do the th...

Are you ready to dive into PR for your business? If you are a small business owner and you are ready to get your brand out there through PR, it can be a little daunting. You might be wondering where you should start, where do you find the time, and what in the world you should be doing. And with all of the media outlets, websites, magazines, and newspapers, it can seem like too much. How can you o...

Jenn Leckie and Shannen Zaturecky are co-founders of Kidspire Crate, a monthly kids subscription box that brings gender balance to kids' role models by featuring strong women in books and supporting activities. They are sharing all about how they got the idea for this cool concept, how they structure their biz, and run it while being busy moms, and what the future holds for them. Listen in to hear...

There is a lot to be said for implementing something because you know that it already works or because you learned it from someone else- that can save a lot of time and energy. But what if it doesn't actually save time and energy? What if you could be doing it a different way that makes your processes and practices more efficient? Since things change so fast in industries, best practices, and tech...

You know the power of PR. You know you want to get yourself out there in the media and share your story with a wider audience- but you don't know where to start? Or maybe, you've done media outreach in the past but right now you feel like you don't have anything going on that is worthwhile but you do want to keep your name out there... so what do you pitch? In today's episode, I am walking you thr...

I am so excited to have Ericka Eller on the podcast today! She is a functional nutritionist and health coach and she is talking to us all about stress management and how to avoid burnout. Being an entrepreneur, building a business, and trying to do "all the things" can lead to overwork, chronic stress, and eventually burnout. Ericka explains how stress affects the body, what the outcomes can be, a...

Creating authentic connections with others is such an important skill but too often I see people not putting in the effort or pushing too hard and not being authentic and real. Today's episode is all about how to create authentic connections to help you in your business and, honestly, in your life. Listen in for tips on how to intentionally and mindfully create new and authentic relationships that...

In today's episode, I am talking all about getting publicity from guest posting. I am giving you all the info on how you can use guest posting as a bit of a gateway to PR. There are so many benefits to guest posting. It provides you with credibility, helps you build trust with new audiences, and establishes you as a credible source or expert. It also gets you used to seeing yourself in print and p...

Joining me today is systems expert Miranda Nahmias! She works with female service providers by helping them systematize their businesses. I am so excited she is here to talk to us about all things systematizing and organizing our businesses, starting with the all important onboarding of clients. I think so many of us start our businesses with a major lack of systems. Miranda explains to us how sys...

Almost anyone can use PR in their business and benefit from it, you just have to find the right pitch for each outlet. It's really important to be clear on what the angle is that you are pitching, and that you're pitching the best possible angle each time. If you go with the wrong pitch you won't get coverage, as simple as that. So the question isn't can you do PR or not, it's figuring out which t...

Do you think you have a personal brand? Spoiler alert: you do, whether you mean to or not. If you are a business owner you need to be intentional about your personal brand and use it to help you and your business. Having a strong personal brand can help your business in many ways and you know what? It is not that difficult to do. Building a personal brand as a business owner is really just about p...

I am excited to welcome Nicole Phillips to the podcast! She is the co-founder and CEO of Qatch, a subscription-based shopping platform that brings personalized clothing recommendations to online shoppers. Hear from Nicole about how she and her sister came up with this unique business idea that is making online clothing shopping easier, less time consuming, and more convenient. For $5 a month, they...

One of the biggest reasons businesses hire PR firms is because they already have relationships with writers, producers, and editors in the media. Relationships are the key to getting what you want, including media coverage. But, if you don't want to hire a PR firm, you can totally do this yourself! Listen in to hear 3+ ways you can get started right away with creating and building relationships wi...

Are you being passive with your goals or even your life? Are you checking in with your goals regularly? Are you asking yourself how you are feeling about them? Are you still excited about them? It is important to stay conscious about your goals and be really mindful about what you are working towards. Things are always changing- the world is changing and you are changing- so don't wait too late to...

I am excited to welcome Meredith Farley to the podcast. She is the Chief Operating Officer at Brafton which is a creative marketing agency that is headquartered in Boston. This interview is a little different because Meredith is not actually the founder but she has moved up into an important role; and has been instrumental in growing the company from a small one to the larger one that it is today....

One of your best assets as a business owner is the people who work with and for you. They should be your best ambassadors to share what your business is all about and the general personality of your brand. Word of mouth is the most powerful form of public relations and marketing. And the best people to talk about your brand are the people who really know it. So take advantage of this, and make sur...

I am so excited to welcome Tobi Baker Daigle and Christine McMackin to the podcast! They are owners of New England Skin Center, a local medspa here in the Boston area. What is so unique about them is that they are best friends who decided to start a business together. I can't wait to have them share their story and their wisdom, but I'm also looking forward to hearing about how they did this toget...

While it feels like many things have been postponed or are being put on hold right now, you can still do things to move your business forward. One of the things you can do during this time is update or create a media kit for your business. There are so many ways to use a media kit- whether it is to pitch to the media or to have a place with all of the important information about your business. Now...

If creating Instagram stories, having Facebook lives, or starting a YouTube channel are some of the things you would like to do to grow your business but are fearful of being on video or are overwhelmed with all the things, tune into today's episode! Patricia Kelikani is giving us tons of awesome tips to help us feel more comfortable on video and start growing our businesses. Patricia is a filmmak...

I recorded this before the current situation of COVID-19 and the shutting down of many schools and businesses. I wasn't sure if I should release this episode but realized that I think it can be helpful for people with what we are dealing with right now. The trick to building confidence in business and life can also help you navigate any anxiety or emotions you might be dealing with- whether you ar...