Questions with a Podcast Booking Agent

This is a clip from my conversation with Erin Marcus on Ready Yet?! With Erin Marcus.  Q : What are some things that just haven't worked that you're like just don't do this A : Don’t take on clients, projects, or focus on niches you aren’t passionate about While this could be said about anything.. I think it’s especially important for people about to start a podcast. Do you really want...

This is a clip from my conversation with Ryan Alford on the Right About Now Podcast. Effective follow-up is key, particularly with busy professionals. Here’s a quick insight: 🕒 Timing Matters : You’re never going to know when is the perfect time to follow up, just make sure you’re being patient. I usually wait at least a week for the first follow up and then 1-1.5 weeks for the second. 📧 Be Pers...

Q: I'm interested to hear more about getting more comfortable in impromptu speaking situations. A: The best tip is to remember you’re just there to be you and it’s a 1-on-1 conversation Feeling anxious about speaking on podcasts with limited experience? Here are some quick tips to boost your confidence: 🌟 Embrace Your Uniqueness : You were invited for your unique perspective. Just be yourself...

Q: How do you avoid saying the same thing on every interview? And a follow up, IS it bad to say the same things!? A: Your story is your story, you can’t change that much, but over time you’ll figure out how to refine it and add new stories, lessons, and tips. Here’s how to keep each session engaging: 🔄 Vary Your Content : Stick to your core story but alternate the anecdotes and examples. Spread d...

My take on the Future of Video Podcasts - A clip from my interview on the Right About Now podcast with Ryan Alford Q: What's your perspective on the video medium and where it might go? - Ryan Alford A: They are here to stay and will continue to grow. Podcasts have been my go-to for multitasking Learning while doing lawn work, cooking, or lifting weights, I could always tune in. Once my favorit...

Q: What do you think is the most important factor in helping a podcast succeed? A : Consistency, Maximizing content, communicating with guests, and marketing. 🔄 Consistency is Key : Stick with your podcasting efforts. Success doesn’t come overnight—it builds as you refine your messaging and grow your audience. 🎙 Maximize Content : Leverage every piece of content from your interviews. Beyond just...

The Secret Formula for Perfect Podcast Pitches Q: What's the best formula for crafting a perfect podcast pitch? A: The GUEST Format G - Grab Attention : Start strong with a catchy subject line that captures interest immediately. U - Unique Value Proposition : Lead with 2-3 topics your client can discuss that will add significant value to the podcast's audience. E - Engaging Bio : Create a...

Why a Lead Magnet is Essential for Podcasting 🧲 Q : Do you think it's important to have lead magnets already built out before booking on shows? A : Yes, but if you don’t have one yet, don’t let that stop you from doing podcasts! 🎤 Understand Your Goals : Early Goals? If you’re just starting and aiming to build your SEO and network, a lead magnet isn’t essential right away. Dive into podcasti...

Maximize Your Interview Schedule & Lead Gen 🤑 Q : How many episodes should I be doing a week or month to maximize lead gen? A : 1 a week is great! Determining how often to appear on podcasts hinges on your marketing goals and content strategy. Here’s my take: Weekly Interviews : Ideal for maintaining consistency. This schedule allows you to refine your message regularly, building upon previou...

How Podcasting Boosts Your Speaking Career 🚀 Q : How can I use podcasts to get more speaking gigs? A : Connect with someone like Cam Beaudoin to turn your interviews into a high quality speaker reel Podcasts are more than just audio content; they're a gateway to speaking opportunities. Here’s how to maximize their potential: 🎙 Simulate Speaking Engagements : Use each podcast as a practice run...

Maximize Your Post Interview Impact with These Tips 🎯 Q : How do you maximize the post podcast experience? A : Utilize content, promote on socials, and build a relationship with the host. After a podcast interview, taking strategic steps can greatly enhance your exposure. Here’s a quick guide: Get Edited Content : Request the edited video from the host to repurpose. Know the Release Date : Confir...

Why Waiting to Interview BIG Guests Pays Off ⏳ Q: If I’m launching a podcast, should I delay bring on a guest that will be a “heavy hitter”/ give an awesome episode until I’ve built up an audience?  A : 25-50 episodes so you can improve as a host and maximize it’s reach. 🎤 Early Episodes : Use your first 25-50 episodes to refine your hosting skills. Focus on mastering smooth conversation flow an...

Why Most Podcast Struggle to Grow 🚀 Q: Whats your first step to help another podcast? A: We audit what their current systems and strategies are. When starting with a new podcast client, our first step at the production house is a thorough systems check. Here’s what we focus on: 🔍 Guest Communication : Are clients notifying guests about episode releases? This simple step can significantly boost p...

Podcast Industry🎙 vs. Music Industry 🎸 Q: Overlaps between music industry and podcast industry? A: Great opportunities and marketing is EVERYTHING Podcast vs. Music Industry: Key Insights 🚀 Common Ground : Success Drivers: Both industries thrive on seizing great opportunities. Marketing: Crucial in both fields to stand out. 🎙 Podcast Industry : Professional Dynamics: Interactions with self-start...

Q: How do you tailor your pitch for different podcasts or hosts? You don't want a cookie cutter approach A: Personalization, research. unique perspective or insight, cater it to the listeners. Tailoring your podcast pitch is crucial for catching a host’s attention. Here’s how to make your pitch not only personal but powerful: 🎙 Personalization is Key : Always use the host's name and refere...

Q: At what point do you think entrepreneurs should try to get on podcasts? A: Whenever you feel confident you can provide value to listeners Wondering when to start pitching yourself as a podcast guest? It's less about timing and more about readiness. Here’s what you need to know: 🎙 Expertise & Confidence: You don’t need years of experience to share valuable insights. What’s crucial is tha...

Q: What advice do you have for podcast hosts to upgrade their guest booking process? How do the best ones do it, from your perspective? A: Notify the guest the interview has gone live, provide promotional materials, and follow up to ask the guest if they have promoted it. As a podcast host, refining your guest booking and episode release process can significantly enhance your show’s reach and impa...

Q: Is it better to be a guest on a niche podcast that perfectly aligns or to be on a podcast with bigger overall reach? A: You can do both! But a niche podcast is likely going to have a better ROI. When integrating podcasts into your marketing strategy, you might ask yourself: Should you focus on niche podcasts that align perfectly with your customer base, or aim for broader, more general podcasts...

Q: What are the 3 biggest/hardest things required of a podcast booker that the client/guest NEVER knows/sees? A: Research, follow through, and the cost of networking. As a podcast booking agent, my role extends far beyond simply scheduling interviews. Here are three critical aspects of my job that often go unnoticed but are crucial to delivering value to my clients: 1. Strategic Research and Align...

Q: What do podcasters look for so someone can be of value to them? - Jonathan Taylor A: Unique story and/or a value proposition with a fresh spin on it When podcast hosts scout for guests, they're not just looking for expertise—they're searching for a unique spin on familiar themes. It’s not merely what you say; it's how you say it that sets you apart.  Business and Entrepreneurship po...

Q: Do you think most people fail to realize their brand needs to be strong in order to be booked more easily? - Chris Jordan A: Yes.. but also no! While a strong brand presence certainly helps with the bigger shows, it's not the only path to success. It’s important to assess and be realistic about the size of your brand. Starting with smaller, niche podcasts can be an incredibly effective stra...

Q: How do you decide which shows to go on? A: Identify key words and phrases to search for and look where leaders in your industry are being interviewed. Navigating the vast sea of podcasts to pinpoint the right one for your message can seem daunting. Here’s a strategic approach to streamline your search and maximize your podcasting impact: Start with Key Terms : Platforms like Spotify and Apple P...

Q: Remote vs In-person podcasts? Pros and cons? A: They both have Pros, but if you have the opportunity, do in-person! Navigating the podcasting landscape means deciding between virtual and in-person formats. Here’s a quick breakdown: Virtual Podcasts: Cost-Effective : They’re free and easy to schedule. SEO and Content Repurposing : Great for SEO benefits and content creation. Flexible Networking...

Q: “Outside of cold messaging podcast hosts, what else goes into the process?” A: While there are several steps to the process, FOLLOW UP is one of the most important. Successfully getting booked on podcasts involves a well-structured process. Here’s a breakdown: Develop a Compelling Pitch : Clearly outline your topics and articulate your value proposition for both the host and their audience. Ide...

Q: What should you ask an agency when looking to hire? What differentiators should we be looking for? A: What is their area of expertise, their background, their successes, and their approach When searching for a podcast booking agent, their unique background and expertise are key to ensuring your success in the podcast world. Here are some critical points to consider: Diverse Backgrounds : Agents...