Dianna Deeney
Quality during Design
Quality during Design is the podcast for engineers and product developers navigating the messy front end of product development. Each episode gives you practical quality and reliability tools you can use during the design phase — so your team catches problems early, avoids costly rework, and ships products people can depend on. You'll hear solo episodes on early-stage clarity, risk-based decision-making, and quality thinking, along with conversations with cross-functional experts in the series A Chat with Cross-Functional Experts. If you want to design products people love for less time, less...
Author
Dianna Deeney
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
Slow Down to Speed Up: Jake McKee's Guide to AI Innovation (A Chat with Cross-Functional Experts) 10.07.2025 51:12
What does it really mean to design relationships with artificial intelligence? Jake McKee, a community strategist with over two decades of experience working with companies like Lego and Apple, brings clarity to this complex question by introducing us to AI Experience Design (AIX). In this eye-opening conversation, Jake draws a powerful parallel between today's AI transformation and the digit...
Uncovering Customer Desires: Understanding Benefits in Concept Development 26.06.2025 13:25
What truly matters in product design – the features you create or the benefits users experience? In this exploration of a cornerstone concept, we dive into the critical distinction between benefits and features that can make or break your product development efforts. Benefits describe your users' experience – the positive outcomes and emotional connections that result from using your product....
Blank Flipcharts Don't Make Magic, But Templates Do 12.06.2025 12:54
That "fuzzy front end" of product development, where ideas should flourish, often becomes a frustrating quagmire of unfocused brainstorming sessions and competing perspectives. The truth is, traditional brainstorming doesn't work nearly as well as we've been led to believe. Drawing from research and decades of experience, this episode reveals why teams facing blank flipcharts p...
Why Your Cross-Functional Team Isn't Communicating Effectively (And How to Fix It) 29.05.2025 11:52
Have you ever watched a promising product idea slowly die in the fuzzy space between "great concept" and "actual development"? You're not alone. The journey from product idea to market-ready solution contains a critical yet often overlooked phase: concept development. This is where cross-functional teams must align their diverse perspectives to create a solid foundation f...
The Hidden Costs of Poor Concept Development in Product Design 15.05.2025 16:31
The hidden costs of poor product development can devastate your project timeline, budget, and ultimate market success. Drawing from Dr. Robert Cooper's research, this episode reveals how skipping proper concept development—the critical "fuzzy front end" of product design—leads many teams into a costly "ready-fire-aim" approach. Most development teams dedicate a mere 16% of...
Brighten Your Creative Spark 01.05.2025 12:21
Ever hit that wall where your creative tank feels bone dry? That moment when you've been grinding away at your projects, head down for so long that when someone asks for innovation, you come up empty? You're not alone. Creative slumps happen when we get too immersed in our specialized domains. As engineers and designers, we develop expertise through consistent application of familiar too...
QDD Redux: Choosing a Confidence Level for Test using FMEA 17.04.2025 7:57
Ever wondered if you're wasting resources by setting unnecessarily high confidence levels for your reliability requirements? You're not alone. Many engineering teams default to 95% or 99% confidence without considering the downstream impact on testing timelines and resources. This episode tackles a question that's been coming up frequently from listeners: how to choose appropriate c...
AI in Design: Coming Full Circle 03.04.2025 12:32
As a Generation X engineer, I've watched design processes evolve from manual drafting kits and hand-derived equations to sophisticated CAD systems powered by artificial intelligence. What fascinates me most isn't the replacement of skills but their enhancement. The engineering fundamentals I learned decades ago haven't become obsolete. They've become more powerful when paired w...
QDD Redux: 5 Aspects of Good Reliability Goals and Requirements 20.03.2025 14:37
Good reliability requirements are going to drive our design decisions relating to the concept, the components, the materials, and other stuff. So, the moment to start defining reliability requirements is early in the design process. But, what makes a well-defined reliability requirement? There are five aspects it should cover: do you know what they are? We'll describe what makes a good reliab...
Supplier Agreements: The Good, The Bad, and The Quality 06.03.2025 13:16
We dive deep into the intricate relationship between supplier agreements and product quality, highlighting the essential aspects to consider when partnering with suppliers. Quality in design is not just a checkbox; it requires clear communication and collaboration. • Exploring the challenges of designing custom components • Discussing the different types of supplier agreements • The importance o...
Practice Makes Improvement in Subjective Probability Estimations 20.02.2025 16:55
Does the phrase "Subjective Probability Estimation" make you feel uncomfortable? If you're a data-driven professional, you're likely wary of each of those terms on their own, let alone combining them into one thing. But we sometimes need to do it. And we can practice to get better at it. In this episode, we emphasize the importance of subjective probability estimations in dec...
QDD Redux: Quality Tools are Legos of Development (and Their 7 Uses) 06.02.2025 13:05
How are quality tools Legos of development? We talk about two philosophies of brick building and our use of the family of quality tools. We also talk about seven uses of quality tools in product development. Visit the podcast blog for fun graphics. Other Quality during Design podcast episodes you might like: Choosing Quality Tools (Mind Map vs. Flowchart vs. Spaghetti Diagram) Quality as a Strateg...
Cultivating a Culture of Craftsmanship within Quality Systems 23.01.2025 11:45
Tradespeople bring expertise, innovation, high quality, and leadership to product development. If we're lucky enough to be able to work with them, they're an invaluable part of the engineering team. What about when we're working without them? How can we create a culture of craftsmanship in a company that uses a quality system? In this episode, we talk about the crafts' and trad...
The Mighty Power of Mini Reports 09.01.2025 14:39
When you perform analysis and share it with others to make a decision, do you sometimes just send the file with a blurb in an email? Only to not quite remember what you did later, when you need it most. There's a simple, relatively fast thing to do: a Mini Report. And it provides so much more than just jogging a memory. Mini reports are a valuable tool for communication in engineering. By u...
Celebrating a Year of Insights 26.12.2024 11:32
Celebrating a year of insights and community growth, this episode reflects on key moments, popular episodes, and the future direction of the Quality During Design podcast. 2024 included episodes focused on actionable insights, deep-dive series, expert interviews, and insightful book reviews. With gratitude for listeners and a commitment to quality, we look ahead to new topics and collaborations fo...
Social Dynamics within Engineering with Yakira Mirabito (A Chat with Cross-Functional Experts) 12.12.2024 44:42
Dianna Deeney interviews Yakira Mirabito about social dynamics within engineering and how it affects decision making. The episode focuses on improving design reviews and making them more inclusive. Yakira explains how things like personalities and power dynamics can really affect decisions made by design teams. She gives advice to engineers on how to prepare for these reviews, such as how to give...
How Engineers Changed Thanksgiving 28.11.2024 10:19
Have you ever stopped to consider the engineering marvels that make festive meals like Thanksgiving possible? Engineering has played a crucial role in ensuring we can enjoy fresh-tasting vegetables and perfectly preserved foods all year round. Beyond the realm of food preservation, this episode serves as a tribute to the unsung heroes of our holiday tables: engineers. These individuals are respons...
Predictive Analytics, Machine Learning, AI, and VR in Design Engineering 14.11.2024 15:37
Discover how predictive analytics, machine learning, AI, and virtual reality reshape some of the ways we approach design. In this episode, we journey from the origins of predictive analytics to the convergence of big data, IoT, digital twins and more, paving the way for innovative product development. We'll also discuss the potential of virtual reality to enhance collaboration and communicati...
Improving communication and the workplace with Meagan Pollock (A Chat with Cross-Functional Experts) 31.10.2024 41:44
Communication challenges in engineering? Dianna Deeney interviews Dr. Meagan Pollock about improving communication and the workplace. They explore how improving communication within cross-functional teams involves active listening, continuous learning, and adapting communication styles to create a more inclusive and productive environment. Meagan and Dianna talk about: Diversity Drives Better Outc...
Myths of Product Development - Part 2 17.10.2024 17:35
In this Part 2, we continue to challenge product development ideas by reviewing the final three myths identified by Stefan Thomke and Donald Reinersten in their article, "6 Myths of Product Development". You'll leave with a better understanding of why smaller development 'batches, embracing mistakes, and focusing on the quality of features are what's needed for innovative...
Myths of Product Development - Part 1 03.10.2024 21:50
How do we integrate quality with product development? Using quality tools and techniques early in the design phase can lead to more successful outcomes. But we cannot do it by treating the product development process like a manufacturing process. Listen to this Part 1 as we unpack Harvard Business Review’s "The Six Myths of Product Development" by Stefan Thomke and Donald Reinersten. We...
Engineering Careers: A Panel Discussion with ‘Brilliant!’ and ‘How to Win Friends and Influence People’' 19.09.2024 54:39
Engineering is a field that constantly evolves, and staying ahead requires not only technical skills but also the ability to communicate effectively and work collaboratively. Join Steven Giako and Dianna Deeney in a panel discussion of central themes in the books Brilliant! Shuji Nakamura And the Revolution in Lighting Technology and How to Win Friends and Influence People. How do these two books...
Revolutionize Your Technical Presentations: Mastering the Assertion Evidence Model and the Six P's Framework 05.09.2024 19:34
Can the way you present technical information drastically impact decision-making? Absolutely. In our latest episode, discover how the assertion evidence model can revolutionize your presentations. Rather than relying on lifeless bullet points, this method encourages you to make clear recommendations at the top of each slide, coupled with compelling graphical evidence. We delve into the six P'...
Prioritizing Customer Satisfaction in Product Design (the Kano Model) 22.08.2024 16:39
How do you balance customer wants with project constraints? If your customer-facing teammates are saying our customers want this, that and the other thing, which ones do we prioritize over others? Not all features are equal in the eyes of our customers. And not all features are value-added, either. In this episode, we delve into how to prioritize customer wants using the powerful Kano Model, a too...
Maximizing Meeting Value and Participation 08.08.2024 13:24
Our team is saying "No" to our co-work session. We want to have a working meeting with them to get important information and make decisions. Since they declined, now we are missing an important viewpoint and source of design inputs! Plus, it could prove disastrous, later, when we have a pass/go decision on our concept designs. In this week's episode we talk about ways to overcome th...
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