Pursuit of Profit
Pursuit of Profit: The Franchise Business Podcast
Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, franchise consultant, co-founder of Franocity, and co-author of "Beyond the Brand." Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helpe...
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Pursuit of Profit
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Latest episode
Jul 8, 2026
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Episodes
From Van Life to Franchise Empire: Pat Clark’s $100M Vision for Bright Brothers 30.07.2025 42:03
Episode 94: On this episode of Pursuit of Profit, Cliff talks with Pat Clark co-founder of Bright Brothers - home services, such as soft washing, pressure washing and holiday lights. Bright Brothers built for scale, backed by serious systems, operational support, marketing support, and a national call center. All the services are wrapped up into a repeatable, scalable franchise system with multipl...
How One Frustrated Attorney Built a $500M Home Services Empire | Jess Love of HomeSmiles 24.07.2025 49:56
Episode 93: On this episode of Pursuit of Profit, Cliff talks with Jess Love, founder of HomeSmiles. At HomeSmiles, Jess is taking on one of the most overlooked, yet essential, markets in America - property management. As a real estate attorney and investor, Jess was tired of juggling multiple vendors, invoices and timelines just to maintain his many properties. So he created the solution - a one...
How Ron Holt Built Pink Zebra to Disrupt a $23B Industry - He Made Moving Fun 16.07.2025 45:52
Episode 92: On this episode of Pursuit of Profit, Cliff talks with Ron Holt, founder and CEO of Pink Zebra Moving. Ron is a serial disruptor in the franchise space - he built Two Maids and A Mop from the ground up growing to more than 100 locations nationwide and subsequently exiting the brand. Ron set his sights on a new challenge - the $20 billion moving industry. The moving industry is plagued...
How She Turned Home Staging Into a Successful Scalable Furniture Franchise | Courtney Clark of Set the Stage 09.07.2025 51:17
Episode 91: On this episode of Pursuit of Profit, Cliff talks with Courtney Clark, founder of Set the Stage franchise - a home staging company. What started in 2016 with a simple vision has grown into a national brand with over 50 locations sold, and honestly, they're just getting started. Here's the twist... Set the Stage isn't just a home staging business. Over 50% of their revenue comes from fu...
Turning Driving Schools Into a National Franchise | Zach Beutler of Jungle Driving School 02.07.2025 42:36
Episode 90: On this episode of Pursuit of Profit, Cliff talks with Zach Beutler, CEO of Jungle Driving School franchise - the first of its kind student driver franchise in a fragmented, outdated industry. This is a $1.7 billion market cap. And a compounded annual growth rate nearing 15%. We'll unpack how jungle driving is modernizing driving education. Their standout item 19 averaging $600K a year...
The $31 Billion Franchise Model You’ve Never Heard Of | Andy Fuller’s 3-in-1 Home Services Strategy 25.06.2025 43:28
Episode 89: On this episode of Pursuit of Profit, Cliff talks with Andy Fuller, founder and CEO of Mosquito Hunters franchise. Andy is launching a bold new franchise model that bundles mosquito control, pest control, and holiday lighting into one scalable, recession-resistant home services business. Take a listen to how he pulled off this lucrative franchise tri-fecta. 💬 Drop a comment: Which hom...
The Fall of Dickey’s BBQ: A Franchising Disaster You Need to Avoid 18.06.2025 19:29
Episode 88: On this episode of Pursuit of Profit, Cliff dives into the failing of one of the largest barbecue franchise restaurants in the U.S., Dickey's BBQ. Founded in 1941 by Travis Dickey in Dallas, TX. His children have taken over the brand and took it to a peak of around 570 units, only for it to become clouded by lawsuits, FTC complaints, franchisee bankruptcies, and a severely damaged repu...
Why 80% of Businesses Don’t Sell—and How to Exit Yours Profitably | Jessica Fialkovich of Exit Factor 11.06.2025 56:24
Episode 87: On this episode of Pursuit of Profit, Cliff talks with Jessica Fialkovich, founder and President of Exit Factor - a business helping business owners under $25 million boost profitability, increase valuations, and create a successful exit. Take a listen... 💬 Drop a comment: Are you building your business to sell—or just to survive? ----- Timestamps: 00:00 - Intro 02:15 - Jessica's jour...
Changing Lives In the $4B Market You’ve Never Considered| Edward Kaufman of Orthotic & Prosthetic Clinics of America 04.06.2025 37:07
Episode 86: On this episode of Pursuit of Profit, Cliff talks with Edward Kaufman, CEO of Orthotic & Prosthetic Clinics of America franchise, a legacy medical brand with roots tracing all the way back to 1923. We'll talk about the staggering need in this space. Just in amputations alone in the US, over 60% of them are diabetes related. Edward is on a mission to scale nationally through franchi...
Don’t Buy a Franchise Without This Legal Advice | Franchise Attorney Houston Barnes Explains the FDD 28.05.2025 40:03
Episode 85: On this episode of Pursuit of Profit, Cliff talks with Houston Barnes, franchise attorney and founder of BarnesLaw. Thinking about buying a franchise? STOP—until you hear this. Houston will uncover the legal landmines, red flags, and essential truths inside the Franchise Disclosure Document (FDD). Whether you're a first-time buyer or a seasoned entrepreneur, this conversation could sav...
He Built a 400-Location Senior Care Empire—Now He’s Reinventing Adult Day Care | Peter Ross 21.05.2025 57:37
Episode 84: On this episode of Pursuit of Profit, Cliff talks with Peter Ross, CEO and co-founder of Senior Helpers - one of the most well recognized brands in senior care . Today we explore Peter's latest venture, Town Square franchise - an innovative adult day care concept. Town Square franchise is changing adult day care services by blending memory care and social connection in a setting unlike...
How Cleaning BBQ Grills Became a Million-Dollar Franchise | Bryan Weinstein of Bar-B-Clean 14.05.2025 46:20
Episode 83: On this episode of Pursuit of Profit, Cliff talks with Bryan Weinstein, founder and CEO of Bar-B-Clean franchise. Bryan is disrupting a new area of home services with a barbecue cleaning service. 80% of US households owns a BBQ grill nearly all of them are filthy. In an industry with almost no serious competition, Bryan's franchisees are pulling in some serious numbers. Some of them ar...
1 Year, 100+ Territories, $2.5M+ Revenue with Nick Lobert & Derek Shewmon of HOMEstretch 07.05.2025 44:50
Episode 82: On this episode of Pursuit of Profit, Cliff talks with Nick Lobert and Derek Shewmon founders of HOMEstretch franchise. This is the second time they've been on the podcast because they've had explosive growth in the past year. Hear how they did it... HOMEstretch is a disruptor in the home services industry with this new concept called "home preparation service industry." It's a unique...
Healthy Cooking Classes Worth $1M+ with Art Cummins of The Real Food Academy 30.04.2025 37:48
Episode 81: On this episode of Pursuit of Profit, Cliff talks with Art Cummins, co-founder of The Real Food Academy franchise, which offers cooking classes to adults and kids while prioritizing the value of healthy food. This is a unique franchise opportunity in the food, health & wellness space that's a proven success. Take a listen... ------ Timestamps: 00:00 - Intro 01:32 - how Real Food Ac...
This Franchise is Profitable Working Only 37 Hours a Week with Katherine Melot of Birthco. 23.04.2025 40:04
Episode 80: On this episode of Pursuit of Profit, Cliff talks with Katherine Melot, founder of Birthco, a new franchise category in the health and wellness space that focuses on perinatal mothers and infants with chiropractic care, massage therapy, rehabilitation services and hormone balancing. Katherine has built a profitable business working only 37 hours a week. Timestamps: 01:35 - what is Birt...
How This DIY Deer Spray Turned Into a $4M Empire with Colleen Upham & Jereme Shelton of ohDEER 16.04.2025 41:03
Episode 79: On this episode of Pursuit of Profit, Cliff talks with Colleen Upham, co-founder of ohDEER pest control and Jereme Shelton, VP of franchise development for ohDEER franchise. We talk about this niche industry that targets mosquitoes, ticks and deer. This has a huge recurring revenue potential. It's largest franchisee is doing over $4M a year! Take a listen... Timestamps: 01:20 - story o...
He Built a $1M Empire From Dirty Laundry with Mike Roberts of WaveMAX Laundry 09.04.2025 48:01
Episode 78: On this episode of Pursuit of Profit, Cliff talks with Mike Roberts, founder and CEO of WaveMAX Laundry franchise. Laundromats have some of the highest success rates in franchising -- 90% surpass the 5 year mark. Laundromats withstand recessions, COVID, there's a lot of demand and reliable cash flow. You wonder why doesn't everyone buy a laudromat... because the startup investment is n...
He Made $1.3M Fixing Holes in Walls with James Groves of Hole In The Wall Drywall Repair 02.04.2025 46:00
Episode 77: On this episode of Pursuit of Profit, Cliff talks with James Groves, co-founder of Hole In The Wall Drywall Repair franchise. There are more than 140 million homes in the US and over 90% of the homes have drywall. With that figure, this non-brick and mortar business is easy to execute, scalable and profitable with $1.3M in average revenue. Learn more about this growing brand - take a l...
She Built a $1M Business Solving This Taboo Problem with Erica Sanchez of VJUV 26.03.2025 46:53
Episode 76: On this episode of Pursuit of Profit, Cliff talks with Erica Sanchez, co-founder and COO of VJUV medspa franchise. Erica talks about how VJUV started with a specialized chair that has garnered millions. VJUV has since developed into a full-service franchised medspa and studio spa. Take a listen... ------ Timestamps: 00:00 - Intro 02:36 - Erica's experience 04:40 - Obstacles to building...
This Tech Co. Taking A Bite Out Of Billion $ Tourism Industry with Travis Vaughan of Tourbase 19.03.2025 54:02
Episode 75: On this episode of Pursuit of Profit, Cliff and Justin talk with Travis Vaughan, CEO of Tourbase franchise. Tourbase is not a tour company, but a tech company that books excursions discovered and curated by local franchisees. This is a turnkey business for about $75K. Take a listen... ------ Timestamps: 00:00 - Intro 00:24 - Intro to show 02:25 - What is Tourbase 06:00 - Differentiator...
The $62 Experience That's Generating MASSIVE Profit Margins with Dave Straub of Cork and Candles 12.03.2025 56:12
Episode 74: On this episode of Pursuit of Profit, Cliff and Justin talk with Dave Straub, co-founder and CEO of Cork and Candles franchise. This is a experiential candle making bar that invites guests to BYOB. It's generating over $800K in revenue a year for a $62 candle making experience. This is a unique franchise opportunity. Take a listen... ----- Timestamps: 00:00 - Intro 04:55 - How Cork and...
How This Gun Range is Disrupting a $90 Billion Industry with Zac Briley of Midwest Shooting Center 06.03.2025 54:45
Episode 73: On this episode of Pursuit of Profit, Cliff and Justin talk with Zac Briley, franchise director of Midwest Shooting Center franchise. This shooting range operates fundamentally differently from other shooting ranges by offering memberships and year-long training courses - not just selling guns. And their success is evident in their revenue... upwards of $5M per location. Take a listen....
More Than 1/3 of Franchisees Earn $1M+ In Revenue with Justin Gordon of Amramp Accessibility 26.02.2025 44:14
Episode 72: On this episode of Pursuit of Profit, Cliff and Justin talk with Justin Gordon, CEO of Amramp Accessibility franchise. This is a growing franchise opportunity as 75% of aging baby boomers prefer to age in place. Amramp makes modifications to homes and businesses so people can age in place safely. This is a great franchise for people who want to get into the senior space, but don't want...
Super Low Franchise Fee In The Growing Skin Care Industry with Tim Mulcahy of Skin Experts 19.02.2025 39:11
Episode 71: On this episode of Pursuit of Profit, Cliff and Justin talk with Tim Mulcahy, founder and CEO of Skin Experts by Brentwood Spa franchise. Tim talks about building a multi-billion dollar energy business and why he moved into the skincare space. He developed Skin Experts by Brentwood Spa which has an unheard of flat rate royalty of $1500. The company produces all proprietary skin care pr...
How To Build A Half Million $ Business In Senior Care with Matt Staley of Trua Senior Living Locators 12.02.2025 43:52
Episode 70: On this episode of Pursuit of Profit, Cliff and Justin talk with Matt Staley, founder of Trua Senior Living Locators franchise. We talk about the massive opportunity in the $300 billion senior care industry. How he's generating over $600K in revenue with two employees. And why the senior placement space is so rewarding and provides a legacy for their franchisees. Take a listen! ----- T...
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