Pursuing Private Practice

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Courtney Vickery, a valued team member and a multi-passionate entrepreneur in the weight-inclusive space, as they dive deep into the journey of building a successful private practice. In this special series, they explore the five distinct stages of business: SET UP, START, GROW, LEAD,...

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Amy Plano, Founder of The Reimbursement Dietitian, a successful private practice CEO passionate about helping dietitians create profitable nutrition private practices using insurance. Amy shares her journey of expanding The Reimbursement Dietitian by introducing a new service to help d...

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Sumner Brooks, the founder of EDRDPro, co-author of How to Raise an Intuitive Eater, mom of two, and dog-loving RDN. Sumner shares her advice on raising children to become intuitive eaters, drawing from her personal journey in motherhood and her professional expertise. We discuss her t...

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Deanna Belleny Lewis, a registered dietitian and co-founder of Diversified Dietetics. Deanna opens up about the first year of postpartum life, navigating the tricky balance of motherhood and meaningful work. In this episode, she shares what it really looked like to "balance" the many h...

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Nicole Groman, MS, RDN, as Nicole shares her journey from starting a private practice to launching a line of anti-diet merchandise that resonates with both clients and professionals. You'll hear about the ups and downs of selling merchandise, the creative process behind Nicole's design...

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk with guests Courtney Vickery, Whitney Bateson, and Morgan Sinclair as they share their unique journeys and expertise in creating impactful websites for healthcare professionals. Discover the importance of a well-designed website as an extension of your business, learn about the different platforms and tools available, and gain...

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Julie Duffy Dillon, Registered Dietitian and host of Find Your Food Voice® podcast. Julie shares her journey of writing her book, "Find Your Food Voice." The conversation dives into the business aspects of writing a book, the challenges faced, and the strategies that worked for Julie. ...

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Maggy Doherty, the dietitian behind Maggy the Dietitian. Together, they explore the theme of "one size does not fit all" in business, discussing the pros and cons of small versus large practices, the complexities of insurance-based versus private pay models, and the unique challenges d...

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, for a special bonus episode of the podcast to celebrate Registered Dietitian Nutritionist Day! Jennifer shares her journey to becoming a Registered Dietitian, highlights the powerful impact dietitians have on their clients, and explains why she's so passionate about supporting fellow dieti...

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Elizabeth Stasny, owner of Live With Nutrition , to discuss the nuances of running a private practice as a dietitian. They explore the various business models available, including the decision to take insurance vs. private pay, the benefits of in-person vs. virtual sessions, and the po...

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Rachelle Heinemann , Therapist, Eating Disorder Expert, & Confidence Coach to talk about what dietitians need to know about counseling in private practice.  The heart of a successful private practice isn't just about providing nutrition education—it's about building strong, supportive...

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Shawna Melbourn, a non-diet Registered Dietitian and owner of ED for RDs .  Shawna shares the journey of starting her online program, the evolution of her offerings, and the importance of human connection in counseling.  Development & Growth of ED for RDs : ED for RDs grew from a singl...

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, Kat Durston, the owner of Flourish Virtual Assistants , and Jordyn Springer, lead VA at Flourish and Jennifer's assistant to discuss the incredible impact the right team can have on business growth, team dynamics, and how Flourish supports dietitians.  Whether you're just starting your bus...

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Courtney Vickery, the owner of  Declet Designs to discuss the highs and lows of 2025 and what's ahead.  Whether you're just starting your private practice or have been a CEO for years, you'll relate to Jennifer and Courtney's reflections on the past year.  Reflection on the Past Year:...

Welcome to a bonus episode of the Pursuing Private Practice podcast!  In this podcast episode, Jennifer McGurk, CEO of Pursuing Private Practice, answers questions about hiring and leadership in business. Topics include hiring your first team member, the interview process, the difference between employee and contractor positions, the importance of setting clear expectations and communication, and...

Welcome to the  Pursuing Private Practice   podcast! This is our last episode of Season 2.  Join Jennifer McGurk, the CEO of Pursuing Private Practice, and her two business best friends, Dr. Stefani Reinold and Lindsay Stenovec, as they discuss the business changes and evolving their CEO roles. Join the conversation to hear about: Business Transitions Are Inevitable: Jennifer, Stefani, and Lindsay...

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Stephanie Hofhenke, the CEO of String Marketing, to discuss an update on technology as a business owner. Episode Highlights: Trends in Technology for Entrepreneurs: Stephanie goes through trends in technology, mindset shifts, and how setting up an EMR can help business owners save time...

Welcome to the Pursuing Private Practice Podcast! Join Jennifer & Courtney Vickery, CEO of  Declet Designs , as they define what it means to be a CEO. They share personal experiences of how their CEO roles have changed and discuss delegation, team support, and the importance of mentorship and coaching. Join the conversation as they discuss: Importance of Self-Care and Boundaries: Boundaries will e...

Welcome to the  Pursuing Private Practice podcast ! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Heather Rudalavage, the owner of Intuitive Nutrition , to discuss various systems in motherhood and home. Join the conversation to learn more about: The Intersection of Parenthood and Private Practice: Heather and Jennifer discuss the intersection of parenthood and private practice,...

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Alyssa Callahan, the CEO of Nourished with Kindness , to discuss the importance of systems in group practice. They both share valuable insights and tips for implementing effective systems in business. As a business owner, learning to navigate the complexities of running a practice and...

Welcome to the Pursuing Private Practice podcast! Join Jennifer & Jeannie Petrucci, CEO of  LivingPlateRx , to hear all about Jeannie's journey starting her private practice, pivoting her business, and the support that helped her get to where she is today.  Join the conversation as they discuss: Trying New Things:  Pivoting your business and trying something new can be scary, but don't be afraid t...

Welcome to the  Pursuing Private Practice Podcast!   Join Jennifer & Courtney Vickery, CEO of Declet Designs , as they discuss the importance of implementing effective systems in business. They share how systems have revolutionized their business operations and leadership roles.     Join the conversation as they discuss: Rest & Reflection in Business: Many professionals who pursue a career in priv...

Welcome to the Pursuing Private Practice Podcast! In this episode, Jennifer is joined by fellow CEO Deanna Wolfe to discuss resilience in entrepreneurship, practical tips on marketing and selling, and the importance of bold messaging and authenticity in building a strong brand presence. Join the conversation as they discuss: Dream Jobs and Self-Care in Entrepreneurship: Discover how entrepreneursh...

Welcome to the Pursuing Private Practice Podcast! Join Jennifer & fellow CEO Yvette Quantz of Customized Nutrition Newsletters as they discuss how email marketing is a powerful tool that allows you to connect with your audience, nurture relationships, and drive conversions. Unlike social media, where your message can easily get lost in the noise, email allows you to go deeper and engage with your...

Welcome to the Pursuing Private Practice Podcast! In this episode, Jennifer is joined by Summer Innanen and Danni Adams , two seasoned body image coaches. They discuss their journey into creating a certification process for supporting professionals to confidently help clients improve body image. They also discuss the impact of feedback, and how their collective approach brings different perspectiv...