Mark Bertrang

Purpose with Mark Bertrang

Welcome to "Purpose with Mark Bertrang", author in "Investments Don't Hug; Embracing the Life Insurance Asset". Mark visits with guests who share their life experiences, career knowledge and the gift of their personal wisdom & purpose. Knowledge may be Discovering your purpose may take a lifetime or it can come in a moment of enlightenment.

Author

Mark Bertrang

Category

Education

Podcast website

www.investmentsdonthug.com

Latest episode

Feb 16, 2026

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Episodes

Coffee Break: Purifying Money is like purifying water. 07.11.2021

At the headwaters of the Mississippi River, you can literally dip your cup and take a drink of water; but, by the end of the same river - 2,350 miles later at the Gulf of Mexico, you probably wouldn't even want to eat a fish from it. Money works the same way. In the beginning it's pure. Yet, once it's flowed through government constructed retirement programs like 401(k)s and IRAs, taxes, fees and...

Coffee Break: Purifying Money is like purifying water. 07.11.2021

At the headwaters of the Mississippi River, you can literally dip your cup and take a drink of water; but, by the end of the same river - 2,350 miles later at the Gulf of Mexico, you probably wouldn't even want to eat a fish from it. Money works the same way. In the beginning it's pure. Yet, once it's flowed through government constructed retirement programs like 401(k)s and IRAs, taxes, fees and...

La Crosse Jail Ministry-providing spiritual direction & rehabilitation support 02.11.2021

How do you love a population of offenders? Can God create something good out of people who are not seen as worthy due to incarceration? Ann Wales is the chaplain of the La Crosse Jail Ministry. Ann's story begins in northern Minnesota, serving as a missionary in Lebanon and losing her husband to cancer on Christmas Day. We have all experienced pain in our lives; but, it's what we do with that pain...

Job Burnout: Work/Life Balance 05.10.2021

Herbert Freudenberger coined the term "burnout" forty years ago as he described a state of mental and physical exhaustion caused by one's professional life. Our guest, Richard Kyte is the director of the D.B Reinhart Institute for Ethics in Leadership at Viterbo University in La Crosse, WI. Together, we discuss job burnout, work/life balance and the stress and unhappiness many people struggle with...

Engage Greater La Crosse 21.09.2021

Vicki Markussen takes us into her deep-dive by engaging us into a greater La Crosse, Wisconsin. Local media outlets may provide a few short column inches of print or perhaps ninety seconds of airtime on the radio or tv. Vicki uses her unique skill as a journalist with a servant leader heart to cut through the social media clutter creating a hub for those who are passionate about their community, w...

Building men from incarceration, Part Two 07.09.2021

This is visit number two with Chris Crye, executive director of Next Chapter/La Crosse about its mission of building lasting relationships with people who have been impacted by crime, restoring them to God, family, and their community with the Gospel of Jesus Christ. Next Chapter provides safe, secure and stable housing - Transitional housing (Discipleship Home) integrated with Christian living pr...

Building Men from Incarceration (Part One) 31.08.2021

A visit with Chris Crye, executive director of Next Chapter/La Crosse about its mission of building lasting relationships with people who have been impacted by crime, restoring them to God, family, and their community with the Gospel of Jesus Christ. Next Chapter provides safe, secure and stable housing - Transitional housing (Discipleship Home) integrated with Christian living programs for men re...

A Non-Typical Journey to Financial Freedom 15.07.2021

Mark Bertrang visits with Kim D.H. Butler about her eighth book – "Perpetual Wealth: How to use 'Family Financing' to build Prosperity and Leave a Legacy for Generations". Making the list of one of American's most influential financial advisors by Investopedia, Kim learned through the hard work of growing-up as a farm girl with her own dairy cow. She chose to make an impact by taking a non-typical...

Coffee Break – Episode 78: Measuring Whole Life Implementation 08.06.2021

Here's the complaint: "Life Insurance only works when I die" or "How will Life Insurance benefit me?" or "When I've built up my wealth, why would I want or need Life Insurance?" If maximized to it fullest, a Whole Life Insurance Policy can provide multiple uses while you're living. It can become the Swiss Army Knife of your financial castle with great flexibility, liquidity and safety. It allows y...

Coffee Break – Episode 77: Life Insurance & Levers 10.05.2021

Permanent Life Insurance Policies come with an assortment of levers, which are controlled by the insurance companies. New and improved policies or "levers" sold to the public may actually give insurance companies even more control over you. These levers may control future internal costs, charges and fees based upon need for company shareholder profitability. By comparison, a whole life policy, iss...

Coffee Break – Episode 76: Whole Life, Rate of Return 03.05.2021

What is the rate of return of a whole life insurance policy? There are actually three different rates of return to consider – Internal, External and Eternal rate of return. People often fixate upon the internal rate of return and do so incorrectly. To properly make a side-by-side comparison, you need to strip away the multiple benefits a whole life insurance policy, issued by a mutual life insuran...

Coffee Break – Episode 75: Whole Life, Cash Value Guarantees 26.04.2021

Experience has taught me, that the more money people have, the more they are motivated in the 'return of that money' and less on the 'rate of return' of that money. This is why a portfolio of mutual insurance issued whole life policies fit so well into the foundation of one's financial life. The guarantees of regulated reserve requirements and not the potential future values are what provides cert...

Funeral Preplanning, Guest: Jake Kramar 22.04.2021

No one wants to think about their own funeral. If you don't plan ahead, someone will need to make the decisions for you quickly during a difficult and emotional time. They will wonder if they were following your actual wishes, because there wasn't a plan in place to help with the guidance, they so desperately wish they had. Jake Kramar of Schumacher-Kish Funeral and Cremation Services provides ins...

Coffee Break – Episode 73: A financing Error 18.04.2021

Many "opportunities" require financing, whether it's a new business, a commercial property, investment real estate or perhaps for a quality-of-life change like a second home. Opportunities often require money or the access to money. The terms of that money are usually arranged and determined by a large lending institution such as a bank, a savings and loan or a credit union. Wouldn't you love to b...

The Divorce Journey 14.04.2021

You deserve to feel good about your finances after your divorce. Beth Kraszewski, CFP®, CDFA®, CLU® assists those going through a divorce to protect themselves. Beth is a Certified Divorce Financial Analyst who has studied in the field of pre-divorce financial planning and is an expert in personal vs. marital property, valuing and dividing property, retirement assets and pensions, spousal and chil...

Coffee Break – Episode 72: Dead Baby Chicks, Lost Mail 10.04.2021

A recent visit to a Farm & Fleet Store reminds us all of how easily life can end. This should be a story of newborn baby chicks and ducklings. At a time around Easter, when life is new and precious a story told like this by an employee of the store recently visited reminded me of the simply fragility of life and how all the planning, we do can be undermined by something as simple as a lost package...

Special Needs Children – Part Two: Where to begin 07.04.2021

Planning for the lifetime needs of a special needs child is a great undertaking. Grady Jennings of the Dignity Group shares the work he does to assist families navigating the planning for their special needs children. Dignity Group empowers families through seminars, workshops, support groups, community gatherings, and free online learning materials. This second part of Grady's story helps to expl...

Special Needs Children – Part One: James' Story 31.03.2021

Planning for the lifetime needs of a special needs child is a great undertaking. Grady Jennings of the Dignity Group shares his personal story of the unexpected birth of his son James, who was a downs syndrome child. James changed Grady's life and his career practice. Dignity Group empowers families through seminars, workshops, support groups, community gatherings, and free online learning materia...

Coffee Break – You're not guaranteed Life Insurance 30.03.2021

Mark Bertrang shares a story of a client who approached him at the beginning of his career, asking him to complete an application for life insurance. After finishing the questionnaire, ordering the medical tests and receiving approval from the insurance company, Mark was ready to deliver the policy only to be told the client had changed their mind about the purchase. What happened next forever mad...

Growing a Positive Attitude Life – Guest: Sheldon Singleton 26.03.2021

Through a year of the Covid-19 pandemic, racial unrest, of Black Lives Matter comes a message of individual responsibility. What choices do we make each and every day? We are all the role models – either good role models or poor role models; other people have their eyes on us to see how we handle choices in our own lives. We can either live our lives to be uplifting or downgrading. It's our choice...

Coffee Break - AM/FM Radio & Life Insurance 22.03.2021

Amplitude Modulation and Frequency Modulation are the scientific terms for AM or FM radio. What can we learn from the modulation of radio waves in the comparison of the waves that can ripple through our lives and the lives of our loved-ones through the use of life insurance portfolio? Are we planning for the "line of sight" like FM radio waves travel or can we bend the impact from our lives, simil...

Coffee Break – Spring Ahead, Fall Back – It works for clocks, not for life. 12.03.2021

Each spring we spring ahead and each fall we fall back. We adjust our clocks for the change of daylight savings time. Wouldn't it be great if we could make the same adjustments with the planning of our lives? If we could only spring ahead of unforeseen problems or fall back to correct previous mistakes we have made in our lives. Isn't it time to set our personal values clock today to endure no mat...

Coffee Break – What's in a name? Just a product or does it sing? 08.03.2021

Many times, people become distracted by what a product is called and forget the need to focus upon what it might accomplish for them. Some may deny themselves the benefits of liquid safe accumulation of cash along with the protection of their families because of the regulatory names of products. The questions to ask is 'what are the benefits to you and your family?" or "how will this product sing...

Coffee Break - Whole Life Insurance: Guaranteed Cash Values & Dividends 01.03.2021

Whole Life insurance has existed for well over a century; yet to many there is confusion as to how the accumulation of its Cash Values work. There's a Guaranteed-side to Whole Life insurance that's built-in contractually and there's a side which can accumulate through the use of dividends which may be declared by mutual insurance companies, which allows policyowners to participate in the profitabi...

Coffee Break - The Time Value of Money: A Broken Furnace 22.02.2021

Recently with wintery sub-zero temperatures outside, Mark found his house with a broken furnace. While the HVAC guys were tearing out the old and installing the new, Mark was calculating the actual 'lost opportunity cost' of a furnace, it's yearly maintenance, the ongoing expense of natural gas, the impact of inflation and what would that money might have provided for his family's future economy t...

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