Dave Raley & Carly Berna

Purpose & Profit Podcast

Business EN ↓ 67 episodes

What do nonprofits and brands have in common? A lot more than you might think! Purpose & Profit is a show dedicated to uncovering the surprising ideas at the intersection of causes and brands. We’ll take trends that are transforming fundraising and marketing, and ask the question... what might nonprofits learn from these trends, and what might brands learn from nonprofits? Each episode, hosts Dave Raley and Carly Berna unpack a topic or a trend that matters to nonprofit and business leaders, and explore what each can learn from the other.

Author

Dave Raley & Carly Berna

Category

Business

Latest episode

Oct 7, 2025

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Episodes

Subscriptions - the Good, the Bad, and the Opportunity in 2023 04.04.2023

Today's episode talks about the changing state of the Subscription Economy and the future of recurring revenue for nonprofits and businesses. Dave and Carly dive into the ups and downs of subscriptions over the past couple of years. Subscription businesses have grown five times faster than traditional businesses over the past 10 years.  Research shows that the average American had 6.7 subscrip...

Purpose Driven Engagement: Linking Organizational Purpose and Revenue Performance 21.03.2023

Join Dave and Carly as they welcome guest Claudio Ludovisi, the Assistant Dean of Marketing, Strategy, and Corporate Relations at the Graziadio School of Business and Management at Pepperdine University. Ludovisi has been a scholar-practitioner for 25 years in marketing leadership, spending time leading at brands such as Disney/ABC, and NBC. Ludovisi is studying the relationship between organizati...

Working Genius: 6 Ways to Implement and Sustain Innovation 07.03.2023

Today's conversation is discussing 6 ways to improve work productivity and sustainability in a company. Do you ever feel like some tasks are too difficult for you to finish? Or a group project is not successfully done? Dave and Carly deep dive into the business model Working Genius, an assessment test that analyzes your strength and weakness in projects. Working Genius is used by companies to enha...

Innovation, Optimization, and the Future of Marketing 28.02.2023

Today's show is about innovation, optimization,  and the future of marketing. Join Dave and Carly as they welcome guest Tim Kachuriak. Tim is the founder and Chief Innovation Officer & Optimization Officer for NextAfter, a fundraising research lab consultancy and training institute that works with charities, nonprofits, and NGOs to help them grow their resources. (And, sponsor of Season 2...

Collaboration, Competition, and Enduring Hope for Leaders After Idealism Fades 21.02.2023

Today's show is about disillusionment and staying rooted in God when life seems to fall apart. Peter is the President and CEO of Hope International, a global nonprofit focusing on economic development around the world. He is also the author of Rooting for Rivals, Gift of Disillusionment, and much more. Join Dave and Carly as they talk about: Peter’s career and his work with organizations and nonpr...

The Super Bowl, He Gets Us, and Challenger Brands 15.02.2023

Today's episode is about challenger and cause-oriented brands. Join Dave and Carly as they welcome their guest Jon Lee. Jon is the Brand Leadership Principal for LERMA, an advertising agency dedicated to challenging creativity for good. The agency recently launched three different ads in the Super Bowl 2023 – one for Avocados from Mexico, and two spots for a campaign near and dear to Jon’s heart -...

Innovation, Pizza Hut, and Moving from a Sales to Marketing Focus 06.02.2023

Today's show is all about satisfying customers whether that is through non-profit organizations or big corporations. Join Dave and Carly as they break down the who, why, and how to provide the best long-term marketing goals. Today's guest is Ken Calwell who serves as Chief Marketing Officer at Compassion International. Before he worked for one of the largest non-profit organizations, he spent his...

Purpose and Profit- Season 2 Teaser 31.01.2023

The time has finally come. Season 2 of the Purpose and Profit Podcast is upon us! This episode is a quick tease for what is to come this season. This season includes a variety of topics relevant to leaders of causes and brands alike, including: Lessons on innovation from the inventor of stuffed crust pizza to innovation at one of the world’s largest charities. Insights on collaboration between com...

Netflix, Monthly Donations, and The Subscription Economy 25.05.2022

The Subscription Economy is here, and it’s changing how both brands and causes think about and provide value. Customer and donor loyalty is declining, but the rise of recurring subscriptions is changing expectations and providing a way to generate sustainable, ongoing revenue, while also providing unique value to customers and donors. In this final episode of Season One, we talk about the big busi...

Charity: Water, Subscription Giving, and Measuring Marketing Performance 17.05.2022

Charity: Water is one of the nation’s leading charities. It has been the subject of a lot of press over the years, and for good reason. It has been one of the best modern examples of a cause-based approach to nonprofit fundraising, community building, and unconventional approaches to philanthropy. Recorded in 2021, we talked to Chief Revenue Officer at Charity: Water, MZ Goodman. MZ comes from a d...

Crypto, Innovation, and How to Respond to New Technologies 10.05.2022

Today’s episode is all about crypto, cryptocurrency, crypto donations. Our guest, Evan Johnson serves as Senior Director of Mass Market Fundraising at Project Hope. Evan helped Project Hope get on board with accepting donations of cryptocurrency in the previous year and until recently had received very few donations. Then, Russia invaded Ukraine. Project Hope moved into action to help the Ukrainia...

Disney, Storytelling, and Creating Memorable Experiences 03.05.2022

Today’s show is all about storytelling, crafting memorable experiences, and the world of themed entertainment. Our guest is Mel McGowan, Co-Founder and Chief Creative Officer of Storyland Studios. Mel got his start in film, design, and spent a decade at the Disney Company. You’ve probably heard the term “Imagineer” — someone who combines the art and the craft of telling stories in three dimensions...

Artificial Intelligence: Not just a buzzword 26.04.2022

This week on the podcast we are doing something a little bit different. Instead of having a guest, we are going to discuss a trending topic that affects both causes and brands. Artificial intelligence is not just a buzzword…whether you’re a big business or a nonprofit, you’re possibly using it whether you know it or not, and if you’re not, it’s something to get serious about and it’s really helpin...

Bookstores, Big Box Retail, and Customer Buy-in 19.04.2022

What can nonprofit and business leaders learn from bookstores in the dot-com boom, publishers, and the world of nonprofit leadership? Tami Heim serves as the president and CEO of the Christian Leadership Alliance. She’s been on both the cause and brand side of the fence, spending the bulk of her career in retail and publishing - as president of Borders bookstores, EVP and chief publishing officer...

Oreo, JCPenney, and finding the why behind the what 12.04.2022

What can nonprofit and business leaders learn from the world’s most beloved cookie, the organization at the center of fighting to end slavery in our liftime, and big box retail? A lot it, it turns out. Join us as we interview Sheeba Philip and learn the surprising ideas that live at the intersection of causes and brands. Sheeba has built a nearly 20-year career creating and growing purpose-driven...

Introducing the Purpose & Profit Podcast with Carly Berna & Dave Raley 12.04.2022

What do nonprofits and brands have in common? A lot more than you think! Purpose and Profit is a podcast dedicated to uncovering the surprising ideas at the intersection of causes and brands. We’ll take trends that are transforming fundraising and marketing, and ask the question…what might nonprofits learn from these trends and what might brands learn from nonprofits? Co-hosts Dave Raley and Carly...

Trailer: Introducing Purpose & Profit Season 1 08.03.2022

What do nonprofits and brands have in common? A lot more than you might think! Purpose & Profit is a show dedicated to uncovering the surprising ideas at the intersection of causes and brands. We’ll take trends that are transforming fundraising and marketing, and ask the question... what might nonprofits learn from these trends, and what might brands learn from nonprofits? Each episode, hosts...

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