Purpose and Profit: The Sustainable Therapy Practice Podcast

Are you investing in marketing but still struggling to maintain a full caseload? The problem might not be your visibility—it's your retention rates. Most therapy practice owners in Canada aren't tracking how many new clients actually stay beyond a few sessions, which means they're losing thousands of dollars in revenue without even realizing it. In this episode, I'm breaking down exactly what clie...

What if I told you the version of you that built your practice to where it is today is actually the same version holding you back from the next level? In this raw, honest episode, I'm sharing my 17-year leadership evolution—including the parts I'm not proud of. From starting with zero strategy and pure mission-driven passion, to the scarcity mindset that made me hoard everything, to accidentally a...

Lianne Perry, a Vancouver Island-based virtual therapist, shares how she nearly lost her practice during the post-COVID crash of 2023 and discovered what was actually holding her back. After trying everything—blog posts, office space, contract positions—she realized her "dead website" was the real problem. In this candid conversation, Lianne reveals exactly what changed and why therapists are so b...

What happens when you stop outsourcing your marketing and start owning your expertise? In this episode, Cecilia sits down with Orli Paling, a therapist who transformed her approach to building a group practice by embracing her role as a business owner—not just a clinician. Discover how Orli went from feeling intimidated by website design and marketing to confidently leading a specialized women-led...

What does it look like to build a thriving therapy practice in less than a year? In this episode, Cecilia sits down with Suki Ó Huallacháin, a Clinical Counsellor who went from working grueling 10-hour shifts in Vancouver's Downtown Eastside to building a successful group practice in Port Coquitlam, BC—all while staying true to her values. Discover how Suki niched down to serve BIPOC women, hired...

Are you exhausted from trying to make your therapy practice marketing "perfect" while your beautiful website sits in your digital garage? In this candid conversation, therapist Evan Vukets shares his journey from 14-hour workdays and perfection paralysis to building a sustainable practice focused on men's mental health – including how he achieved a 1600% increase in website traffic in just weeks....

Starting a therapy practice at 60? Lindy Duchesne proves it's never too late to pivot your career and build something meaningful. In this candid conversation, Lindy shares her journey from real estate administrator to registered clinical counsellor, and the game-changing moment she realized that being a generalist was keeping her invisible online. Episode Highlights: The career pivot mindset: How...

Are you tired of generic job postings that attract dozens of applications but zero perfect fits? After 17 years of group practice ownership and countless hiring mistakes (trust me, we've all been there), host Cecilia Mannella shares her game-changing approach to recruiting associates who don't just fill seats—they elevate your entire practice culture. In this episode, you'll discover why hiring fo...

What if the key to converting website visitors into therapy clients has nothing to do with your photos, fonts, or s Profit: Scale Your Therapy Practice, host Cecilia Mannella reveals why most therapy websites fail to convert and shares the exact copywriting strategies that transformed her practice into a seven-figure success. Episode Highlights: Why your website is your greatest business asset (an...

Struggling to fill your therapy caseload? The problem isn't your skills - it's being too general. In this episode, Cecilia Mannella explains why therapy specialists get more clients, better referrals, and higher rates than generalists. Why "anxiety and depression therapy" makes you invisible online The math: How niching down actually increases your ideal client conversion rate Google and AI search...

Finding office space is like Tinder dating - you're swiping through listings wondering if you actually like this space or if you're settling because inventory is low. After 17 years of running a group practice, here's what actually matters when choosing therapy office space without killing your profit margins. Why the biggest mistake is taking on too much space too quickly The "Goldilocks principl...

Are you working hard or just working yourself into the ground? In this episode of Purpose & Profit, host Cecilia Mannella breaks down the crucial difference between intentional grinding that builds your practice and toxic hustling that destroys it. Drawing from her 25 years as a mental health practitioner and 18+ years scaling her group practice to seven figures, Cecilia reveals why not all ha...

Picture this: You built your therapy practice because you had an amazing vision - to transform lives, to create meaningful change, to build something that really mattered. But now you might be feeling like you're running on autopilot, going through the motions, and that fire that once drove you feels like it's been reduced to cold ashes. If you're nodding along thinking "that's exactly how I feel,...

Are you throwing money at marketing and wondering why your practice isn't filling up? Here's the thing nobody talks about you might not need more clients – you might just need to fix the holes in your process to increase conversion rates. In this episode, Cecilia breaks down the client journey that will completely change how you think about growing your practice. Episode highlights: • The analogy...

Are you treating your therapy practice like a bank account you drain to zero every month? If that hit close to home (and let's be honest, it probably did), this episode is about to shift everything for you. In this candid episode of Purpose & Profit, Cecilia gets real about the business lesson she wishes someone had taught her 15 years sooner: your therapy practice isn't just a business - it's...

In this episode, Cecilia Mannella discusses the challenges of business ownership, particularly for wellness practitioners. She emphasizes the importance of recognizing and managing fear, which often dominates decision-making. Instead of allowing fear to take control, she advocates for feeding one's vision, which serves as a guiding light in business. By maintaining focus on the vision, entrepreneu...