TruStory FM

Purpose 360 with Carol Cone

Business EN ↓ 231 episodes

Business is an unlikely hero: a force for good working to solve society's most pressing challenges, while boosting bottom line. This is social purpose at work. And it's a dynamic journey. Purpose 360 is a masterclass in unlocking the power of social purpose to ignite business and social impact. Host Carol Cone brings decades of social impact expertise and a 360-degree view of integrating social purpose into an organization into unfiltered conversations that illuminate today's big challenges and bigger ideas.

Author

TruStory FM

Category

Business

Podcast website

purpose360podcast.com

Latest episode

Jun 30, 2026

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Episodes

Improving Life at Home with Whirlpool 25.10.2022

We use appliances like refrigerators, dishwashers, and washing machines daily to save time and improve our quality of life – often without recognizing their impact on our lives. Aside from noticing our monthly electric or water bills, we rarely think about the environmental impact of these appliances – but Whirlpool does. Whirlpool and its portfolio of impressive brands like KitchenAid, Maytag, an...

NFTs for Dummies … and for Good 11.10.2022

Non-fungible token. Seed phrase. Ethereum. Cryptocurrency. These are terms that have emerged in recent years and may still leave you puzzled. But what if you learned that these terms and their meta counterparts mean opportunity, inclusivity, representation, creative freedom, and, yes, financial profit? Still a relatively new concept for many, this episode breaks down what NFTs are and illustrates...

Purpose Under Pressure 27.09.2022

Purpose has proven to be a solution for a major business challenge: The Great Resignation. The pandemic has given us a lot to think about. Employees are rearranging their priorities to pursue greater meaning (and values-alignment) in their work, placing significant new demands on their employers. Where does purpose fit in? Purpose Under Pressure, a research collaboration between Carol Cone ON PURP...

Caring Deeply for a Healthy Climate and Healthy Lives at Biogen 13.09.2022

The climate is in crisis. Low-income groups are disproportionately impacted in health. Racial minority students struggle to enter the STEM field. While these topics may appear unrelated, Biogen is at the intersection of all three. From approaching the climate crisis as a health crisis through Healthy Climate, Healthy Lives – its $250-million, 20-year commitment – to investing in STEM education and...

A New Future of Work and Wealth with Ownership Works 30.08.2022

Millions of Americans lack the stability and security that wealth bestows. Even many two-income households are living paycheck to paycheck, struggling to meet their basic needs and lacking financial security in case of an emergency. Strikingly, the bottom 25% of households have a medium net worth of only $300 and 26% of workers have no money saved for retirement. Ownership Works, a nonprofit organ...

Ambassador of Hope with Andre Norman 16.08.2022

Andre Norman’s early life put him on a path to prison. He worked his way up to being one of the top leaders in the Massachusetts prison system and, when presented with the opportunity to be Number One, he had an epiphany that he was the King of Nowhere. Thus began his educational journey. Norman took classes to receive his GED, studied law to reduce his sentence, and, when he finally got out, beca...

Reimagining the Possible with PwC 02.08.2022

Meet Shannon Schuyler “We are about our people, but we are a people business. That's what we do. We don't sell widgets. We are people and people have changed. What people desire has changed over the course of time. We have needed to dig into that to have an appreciation of what people wanted and the way in which they worked. And the motivations for working a hundred years ago are different than th...

Stepping Into the CECP Summit 19.07.2022

Carol has been an attendee of the Chief Executives for Corporate Purpose (CECP) Summit for over 20 years, but 2022’s Summit felt different. It was the first time colleagues were reuniting since the pandemic started, infusing the Summit with excitement and eagerness to share the latest in purpose insights. Step into the Summit with Carol as she reconnects with purpose leaders from Tata Consultancy...

Finding Your Alignment with Hortense le Gentil 05.07.2022

“When you are aligned, you instinctively know what to do. You’re equipped to close the gap between the leader you are and the leader you want to be. When your professional and personal values are aligned, you lead with authenticity and everything becomes possible.” Many guests on Purpose 360 have shared how they activate employees, collaborate in partnerships, communicate to customers, and engage...

Investing in Inclusion at Intel with Dawn Jones 21.06.2022

Many first jobs are not forever jobs, but that’s not how it worked out for Dawn Jones at Intel. Now Chief Inclusion and Diversity Officer, Dawn began her career at Intel almost 25 years ago, thinking that she’d only stay for a few years. Intel’s support for her and her goals – from paying for her higher education to offering an inclusive culture – was what made the difference. The result is an inc...

Creating a Future with More Cheers at Anheuser-Busch 07.06.2022

Anheuser-Busch has been making beer for 170 years. But even with legacy brands that have stood the test of time, like Budweiser and Stella Artois, Anheuser-Busch is a company in constant pursuit of a better, more sustainable future. Sometimes a company’s purpose needs to be refreshed in order for it to remain relevant and meaningful both internally and externally. At the start of 2022, Anheuser-Bu...

Searching for the Soul of Business with Alan Murray: Part 2 24.05.2022

For some, purpose’s integral role in business is a newer conversation topic. But others have seen the power of purpose for decades, including company founders like Ray Anderson, pioneers like host Carol Cone, and business journalists like Alan Murray. Alan Murray has a unique perspective of the purpose movement. While Ray strategically aligned Interface with environmental commitments and Carol adv...

Searching for the Soul of Business with Alan Murray: Part 1 10.05.2022

For some, purpose’s integral role in business is a newer conversation topic. But others have seen the power of purpose for decades, including company founders like Ray Anderson, pioneers like host Carol Cone, and business journalists like Alan Murray. Alan Murray has a unique perspective of the purpose movement. While Ray strategically aligned Interface with environmental commitments and Carol adv...

Driving Purpose From the C-Suite to the Boardroom with Dan Hesse 26.04.2022

In 2007, the recently merged Sprint Nextel was only six months away from going bankrupt. But under Dan Hesse, its new CEO, the company focused on a new strategy and internal culture that prioritized employee satisfaction to improve customer experience. This led to Sprint Nextel placing first in the wireless industry in customer satisfaction and ranking #1 in total shareholder return among all S&am...

Informing the Way Forward with Thomson Reuters 12.04.2022

After two years of a pandemic and the need for many employees to work from home, creating connections has never been more important – to your coworkers, company, and work. Thomson Reuters recognized the significance of these connections and the need to facilitate them, especially given that the company formed a new operating entity and welcomed a new CEO days before the pandemic began.  The answer...

Eat, Play, Love with Ella’s Kitchen 29.03.2022

“Don’t play with your food” may be a phrase you heard as a child, or perhaps have said to your own children. As it turns out, children really should be playing with their food. Because when they do – especially with vegetables – they’re more likely to eat them later in the day and in the years to follow.  Today, 30% of UK children are classified as overweight or obese by the time they turn 5. Ella...

Protecting What Matters Most with GAF 15.03.2022

To GAF, the roofs over the heads of the company’s customers do far more than provide shelter. Each shingle designed and produced by GAF – North America’s largest roofing manufacturer – upholds the company’s purpose: We protect what matters most. Whether those shingles sit atop family homes or small businesses, GAF works to protect the people, belongings, and memories the company serves. In the spi...

How the JUST 100 is Reshaping American Business 01.03.2022

The truly great companies of today are the ones that lead in purpose and invest in stakeholders to ensure long-term profitability. But for investors, differentiating and evaluating companies’ “goodness” can be challenging, even as more companies make and report on ESG commitments. And for business leaders, determining how to create long-term value for all stakeholders can be unclear. JUST Capital...

Ice Cream as a Convener for Social Change at Ben & Jerry’s with Chris Miller 15.02.2022

In July 2020, the St. Louis Board of Aldermen unanimously voted to close down its workhouse jail and reinvest its operating funds into community programs. The victory was shared by members of the community, politicians, a coalition of activists, and Ben & Jerry’s.  While most associate Ben & Jerry’s first with its variety of ice cream flavors, the company’s purpose is to be an advocate for...

Restitching the Fashion Industry with Ethical Clothing 01.02.2022

The fashion industry is facing a reckoning. Clothing production accounts for 10% of global CO2 emissions and textile dying yields 20% of global waste water . And shamefully, 85% of all textiles are disposed of each year . Additionally, some businesses are trying to convince consumers that their products are more sustainable than they are by using “greenwashing” buzzwords like “zero waste” and “org...

Living Up to the Expectations of Your Children with Alan and Elijah VanderMolen 18.01.2022

Stakeholder expectations of companies today are clear: They must serve a purpose beyond profit alone, and they must do so authentically. One stakeholder group leading the call for purpose-driven business is young professionals. Increasingly, they’re seeking out internships and then careers with organizations that align with their values and personal purpose. Today’s business leaders hoping to capt...

Mobilizing a New Force for GOOD with Peter Lupoff and Max Schorr 21.12.2021

In social impact partnerships, we often talk about ‘unlikely bedfellows ’—partners with whom you may not expect to collaborate but whose collective impact is transformational. The alliance between GOOD Worldwide Inc and Net Impact, however, just makes sense: These two powerhouse organizations have long rallied and amplified some of the most important figures and voices in social impact. Now, they’...

Talking About Grief with Experience Camps 07.12.2021

Joy. Wonder. Delight. Grief. These feelings are all deeply associated with the holiday season, but that last one isn’t talked about much. Talking about grief has become even more urgent during the pandemic, with 86% of Americans now saying grief should be addressed as an important mental health issue. Yet, 70% of adults don’t have the skills they need, saying they’re often unsure what to do or say...

Cultivating a Better Tomorrow at Chipotle with Laurie Schalow 23.11.2021

Chipotle revolutionized fast-casual dining with its fresh ingredients, open kitchens and assembly lines, and inventive menu. But Chipotle’s real innovation happens before the food gets into the hands of hungry customers. From the farms where ingredients are grown and raised to the impact of its supply chain on the environment, Chipotle is committed to sourcing and serving “food with integrity.” It...

Making More Moments of Goodness with The Hershey Company 09.11.2021

The Hershey Company has a distinct purpose of “making moments of goodness. The company’s iconic brands include the much-beloved Reese’s, York, Twizzlers, Good N Plenty, Almond Joy, barkTHINS, and, of course, the Hershey’s chocolate bar. Over a century before social and nutritional concerns came to light in a transparent world, they created the Shared Goodness Promise based on the values of its fou...

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