Adrian Swinscoe | Customer Experience Strategy Expert
Punk CX: Customer Experience Insights with Adrian Swinscoe
Adrian Swinscoe discusses customer experience and strategy with industry leaders in this engaging series about how to deliver a standout customer experience and service. Topics covered in the interviews include customer service, customer experience, customer engagement, employee experience, employee engagement, technology, adaptable and responsive organizations, digital transformation, high-performing teams, how to best leverage artificial intelligence to drive better outcomes, other new technologies and related issues. Essentially, Adrian is looking for practical clues and insights that will...
Author
Adrian Swinscoe | Customer Experience Strategy Expert
Category
Podcast website
Latest episode
Jul 9, 2026
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Episodes
Customer engagement and lessons from the Scottish poet, Robert Burns - Interview with Jamie Anderson of SAP 05.01.2020 21:28
Today’s interview is with Jamie Anderson, Global Vice President Product Marketing, Customer Engagement & Commerce at SAP . Jamie joins me today to talk about a concept called brand self-awareness, what we can learn from the Scottish poet, Robert Burns, and what customer engagement really means. This interview follows on from my recent interview: Improve customer experience by surveying your cu...
Successful innovation doesn't have to involve a massive breakthrough in technology - Interview with Adrian Collins of bac< and Ziggurat Brands 05.01.2020 28:39
Today’s interview is with Adrian Collins, the MD of Ziggurat Brands . Adrian joins me today to talk about innovation and a business and set of products (bac<) that they have developed that aims to transform back-care in the UK. This interview follows on from my recent interview: Customer engagement and lessons from the Scottish poet, Robert Burns – Interview with Jamie Anderson of SAP – and is...
Business needs to be agile and customer centric if it is to avoid the coming customerpocalypse - Interview with Alan Trefler, CEO of Pegasystems 05.01.2020 17:40
Today’s interview is with Alan Trefler, who is the Founder and Chief Executive Officer of Pegasystems , the publicly traded American software company which has several products that focus on customer service and predictive analytics. Alan joins me today to talk about his new book: Build For Change , which argues for a complete overhaul of how businesses think about and use technology to create cus...
Big and little data, building trust and B2B marketing - Interview with Charlie Peters of Emerson 05.01.2020 32:56
Today’s interview is with Charlie Peters, who is Senior Executive Vice President of Emerson , a diversified global manufacturing and technology company that is working to solve the world’s most complex engineering challenges. Emerson has a market capitalisation of $45 billion, approximately 135,000 employees and 235 manufacturing locations worldwide. Charlie is a 40+ year veteran of Emerson and hi...
Quantifying the business value of a great customer experience - Interview with Peter Kriss of Medallia 05.01.2020 28:59
Today’s interview is with Peter Kriss, Senior Research Scientist at Medallia , whose software helps corporations track and manage the experiences of their customers. Medallia’s software, delivered as an Internet service, integrates and delivers data from everywhere that a company that touches a customer, analyses it and presents it visually so that employees can see very quickly what is going on a...
Five key trends that will define the future of customer service - Interview with David Mattin of trendwatching.com 05.01.2020 26:22
Today’s interview is with David Mattin, Head of Trends & Insights at trendwatching.com , who help over 260,000 subscribers and 1,200+ clients understand the new consumer and uncover innovation opportunities through their reports and trend watching services. David joins me today to talk about their September 2014 Trend Briefing - The Future Of Customer Service: Five trends that will redefine gr...
Moving from the era of CRM (Customer Relationship Management) to the era of CMR (Customer Managed Relationships) - Interview with Geraldine McBride of MyWave 05.01.2020 17:51
Today’s interview is with Geraldine McBride, CEO of MyWave , a next generation CRM solution that puts the customer in charge of their data and their experience. Geraldine joins me today to talk about MyWave, the emerging Personal Information Management (PIM) / Customer Managed Relationship (CMR) space and how we are moving from the era of CRM (Customer Relationship Management) to the era of CMR (C...
Find and fix customer problems by hiring a Customer Advocacy Manager - Interview with Carey Smith and Dave Waltz of Big Ass Fans 05.01.2020 19:39
Today’s interview is with Carey Smith, founder & CEO (Chief Big Ass), and Dave Waltz, Customer Advocate, of Big Ass Fans , a manufacturer of high-volume low-speed fans for industrial, agricultural, commercial and residential use. Carey and Dave join me today to talk about how their customer service strategy has been central to growing the business from $34 million in revenue in 2009 to a proje...
Social leadership and why the C-Suite has to go social - Interview with Ted Coiné and Mark Babbitt 05.01.2020 32:09
Today’s interview is with Ted Coiné and Mark Babbitt, co-authors of a new book called: A World Gone Social: How companies must adapt to survive . They join me to talk about their book, the challenges that they see many firms facing, how to address these challenges and why customer service is not only an issue for whole organisations but is also a leadership issue. This interview follows on from my...
Proactive customer service drives customer loyalty - Interview with Stew Bloom of Aspect 27.12.2019 21:13
Today’s interview is with Stew Bloom, CEO of Aspect , who help enterprise contact centres deliver their customer experiences across every channel through their software platform. Stew joins me today to talk about proactive customer service and why proactive customer service drives customer loyalty. This interview follows on from my recent interview: Social leadership and why the C-Suite has to go...
Nearly 60% of customers will go elsewhere following a bad delivery experience - Interview with Angela O’Connell of MetaPack 27.12.2019 16:49
Today’s interview is with Angela O’Connell, the Strategy & Marketing Director for MetaPack . Founded in 1999, MetaPack provides a SaaS delivery management system to retailers, third-party logistics companies and carriers enabling better choice and more freedom in delivery options to all consumers, both in B2B and B2C markets. Angela joins me today to talk about recent research about consumer f...
An organisational constitution improves employee engagement and customer experience - Interview with Chris Edmonds 27.12.2019 27:21
Today’s interview is with S. Chris Edmonds, who is the founder and CEO of The Purposeful Culture Group . Chris joins me today to talk about his new book: The Culture Engine: A Framework for Driving Results, Inspiring Your Employees, and Transforming Your Workplace , which gives firms and leaders a new framework for building and maintaining the culture that they need to develop in order to compete...
Customer service by email and differences across geographies - Interview with Laurence Chami of Eptica 27.12.2019 24:13
Today’s interview is with Laurence Chami, Managing Director of Eptica , a European provider of multichannel customer interaction software with a global reach. Laurence joins me today to talk about the work that Eptica are doing, the challenges that many companies face providing customer service via email, differences to approaches across geographies and why email as a customer service channel is h...
Do you know if you are irritating your customers? - Interview with Melvin Brand Flu of Livework 27.12.2019 23:13
Today’s interview is with Melvin Brand Flu, Partner and Director of Strategy and Business Design at Livework , a leading service design company. Melvin joins me today to talk about the work that Livework do and some of the research that they are doing around irritation curves. This interview follows on from my recent interview: Customer service by email and differences across geographies – Intervi...
Startupland - Zendesk's journey from a kitchen table in Denmark to the NYSE - Interview with Mikkel Svane 27.12.2019 18:08
Today’s interview is with Mikkel Svane, Chief Executive Officer and Founder of Zendesk , a fast growing and recently listed (NYSE) cloud based customer service platform. Mikkel joins me today to talk about: Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business - his new book that tells the story of how they grew their cloud based customer service platform from a kitc...
Proactive customer service will pay back ten fold - Interview with Matt Lautz of Corvisa 27.12.2019 23:49
Today’s interview is with Matt Lautz, President and CIO of CorvisaCloud , a provider of call centre software and a cloud based enterprise communications platform. Matt joins me today to talk about B2B customer service and customer experience, why it needs to improve, what lessons B2B can learnt from B2C and a few predictions about what's coming up in the customer service/customer experience arena....
Compliments received are a leading indicator of service culture improvement - Interview with Ron Kaufman of UP! Your Service 27.12.2019 19:20
Today’s interview is with Ron Kaufman, Founder and Chairman of UP! Your Service and author of New York Times bestselling Uplifting Service: The Proven Path to Delighting Your Customers, Colleagues, and Everyone Else You Meet . Ron joins me today to talk about uplifting service, building a service culture, some examples of companies that are excelling at this and and why that’s important that every...
Customer service, customer experience and millennials - Interview with Micah Solomon 27.12.2019 29:54
Today’s interview is with Micah Solomon , a speaker, consultant, and bestselling author on customer service, the customer experience, and company culture. He's also a fellow Forbes contributor and joins me today to talk about his new ebook ( Your Customer Is The Star: How To Make Millennials, Boomers And Everyone Else Love Your Business ), what are the biggest lessons that firms should be learning...
Behavioural science is a gold mine for service design and customer experience - Interview with Nicolae Naumof 27.12.2019 31:54
Today’s interview is with Nicolae Naumof , an applied behavioural science specialist, who helps businesses to increase customer satisfaction and increase profitability. Happier Customers & Higher Profitability through Behavioural Science Applied in Service Design is his motto. I came across Nicolae (Nick) following a Twitter exchange between Wim Rampen and Graham Hill regarding ‘applied behavi...
Are you making it hard for your customers to give you feedback? - Interview with Gizlo 27.12.2019 14:53
Today’s interview is with Eetu Raudas, Eemeli Ahonen and Kalle Ek of Gizlo , a software company from Finland that connects retailers and individual shop owners to customers through a platform used for mystery shopping, store audits and consumer surveys by making use of the customers own smartphones. Eetu, Eemeli and Kalle join me today to talk about their application, what they are up to in the vo...
Turning your customers into a horde of zombie loyalists - Interview with Peter Shankman 27.12.2019 11:50
Today’s interview is with Peter Shankman , an author, entrepreneur, speaker, and worldwide connector. Peter joins me today to talk about his new book: Zombie Loyalists: Using Great Service to Create Rabid Fans , a book about how to create fans that not only keep returning to do business with you but also help you massively grow your customer base, brand awareness and revenue. This interview follow...
Social listening could replace traditional voice of the customer methods - Interview with Dana Miller of Crimson Hexagon 27.12.2019 33:12
Today’s interview is with Dana Miller, the SVP of Client Services at Crimson Hexagon , a social media data analytics firm that enables users to listen to and understand the opinions expressed on social media. Dana joins me today to talk about "voice of the customer" (VoC) programmes and how listening in social media can help. This interview follows on from my recent interview: Turning your custome...
Text messaging: a customer service channel whose time has come - Interview with John Huehn of In The Chat 27.12.2019 22:52
Today’s interview is with John Huehn, founder, President & CEO of In The Chat , a social media sales and customer service company, that is aiming to make text message and social customer service easy with their software. John joins me today to talk about how text messaging as a customer service channel doesn’t get the press that it deserves but that it can offer great benefits to businesses th...
Scaling customer and employee trust - Interview with Peter Muhlmann of Trustpilot 27.12.2019 21:06
Today’s interview is with Peter Mühlmann, Founder and CEO of Trustpilot . You might recall that I interviewed Jan Jensen, Trustpilot’s CMO back in July 2014 about ‘ Using customer reviews to drive service improvement, WoM and growth ’. This time around Peter joins me on the podcast to talk about they have been able to maintain their company’s culture as well as their ability to deliver an excelle...
Customer experience: UK brands are 2-3 years behind the US - Interview with David Conway of Nunwood 27.12.2019 21:08
Today’s interview is with David Conway who is a senior partner and Chief Strategy Officer at Nunwood , an international customer experience consultancy focused on ‘full-service’ customer experience management (CEM). David joins me on the podcast today to talk about Nunwood’s US Customer Experience Excellence Report 2015 that they have just released, some insights into what the leading players are...
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