Adrian Swinscoe | Customer Experience Strategy Expert

Punk CX: Customer Experience Insights with Adrian Swinscoe

Business EN ↓ 585 episodes

Adrian Swinscoe discusses customer experience and strategy with industry leaders in this engaging series about how to deliver a standout customer experience and service. Topics covered in the interviews include customer service, customer experience, customer engagement, employee experience, employee engagement, technology, adaptable and responsive organizations, digital transformation, high-performing teams, how to best leverage artificial intelligence to drive better outcomes, other new technologies and related issues. Essentially, Adrian is looking for practical clues and insights that will...

Author

Adrian Swinscoe | Customer Experience Strategy Expert

Category

Business

Podcast website

www.adrianswinscoe.com

Latest episode

Jul 9, 2026

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Episodes

On a scale from 1-10, how racist is your AI? - Interview with Jeff Gallino and Conrad Liburd of CallMiner 11.12.2020

Today’s interview is with Jeff Gallino, CTO & Founder, and Conrad Liburd, AI feature engineer, at CallMiner , a provider of speech analytics solutions for improving agent performance and customer intelligence. Jeff and Conrad join me today to talk about bias in data and algorithms, discriminatory and racist calls in contact centres, what most companies do about them, what they should be doing...

The secrets behind tapping into your customer's imagination - Interview with Chip Bell 05.12.2020

Today’s interview is with Chip R. Bell , a keynote speaker and consultant in customer loyalty and service innovation as well as a 24 time author of books, many of which are focused on how we can improve customer service and experience. He joins us today to talk about his new book: Inside Your Customer's Imagination: 5 Secrets for Creating Breakthrough Products, Services, and Solutions , what it’s...

The relationship between trust, honesty and simplicity when it comes to customer and employee experience - Interview with Brian Rafferty of Siegel+Gale 25.11.2020

Today’s interview is with Brian Rafferty, the Global Director of Business Analytics and Insights at Siegel+Gale , a brand strategy, design and experience firm. They also define themselves as a simplicity company and help brands deliver simpler experiences to their customers. Brian joins me today to talk about simplicity and the performance of brands that have simplicity at their heart, how that re...

140 leaders share the lessons they learned during the pandemic - Interview with Joseph Michelli 17.11.2020

Today’s interview is with Joseph A. Michelli , Ph. D., C.S.P., is an internationally sought-after speaker, author, and organizational consultant. Joseph joins me today to talk about his new book: Stronger Through Adversity: World-Class Leaders Share Pandemic-Tested Lessons on Thriving During the Toughest Challenges , why he wrote the book, what can we learn from all of the leaders he talked to and...

How can you relate to B2B customers when they more ‘hidden’ from you than before? - Interview with Jeroen Corthout of Salesflare 10.11.2020

Today’s interview is with Jeroen Corthout who is the co-founder and CEO of Salesflare , an intelligent CRM that has been built specifically for smaller businesses selling B2B. It is most popular with agencies and fast growing startup companies. Jeroen joins me today to talk about the problems that sales people have with CRM systems and what he is seeing in the service and experience market and wha...

What if customers want more than excellent service? - Interview with Steven Van Belleghem 31.10.2020

Today’s interview is with Steven Van Belleghem who is an international keynote speaker, entrepreneur and best-selling author. Steven joins me today to talk about his new book: The Offer You Can't Refuse: What If Customers Want More Than Excellent Service? , the core premise, what the future looks like, what we can learn from it and how it can help us deliver better service and experience outcomes....

Customer experience doesn’t stop - Interview with Richie Manu 24.10.2020

Today’s interview is with Richie Manu, who is Programme Director (Culture & Enterprise) at University of the Arts London , a multi-award-winning lecturer, a designer, creative consultant and author. Richie joins me today to talk about how the student and educator experience has changed over the last few months, what customer experience means to him and design-led, creative businesses and art e...

Proactive support is the holy grail of customer support - Interview with Paul Adams of Intercom 16.10.2020

Today’s interview is with Paul Adams who is the SVP of Product at Intercom , which helps brands build their customer relationships through conversational, messenger-based experiences across the customer journey. Paul joins me today to talk about putting proactive support back on the agenda, what proactive support means for support teams, what’s stopping support teams getting started and the future...

The difference and relationship between emotion, empathy and emotional intelligence in customer experience - Interview with Sandra Thompson 08.10.2020

Today’s interview is with Sandra Thompson, a published consultant, lecturer, course leader and trainer in the field of customer experience, emotional intelligence and, more recently, remote work. Sandra joins me today to discuss emotion, empathy and emotional intelligence in customer experience, the need for and value of empathy, the difference and relationship between emotion, empathy and emotion...

Language is the most basic form of personalisation and it plays a huge role in a customer’s experience - Interview with Allison McDougall of Amplexor 29.09.2020

Today’s interview is with Allison McDougall who is the SVP of Global Revenue at Amplexor , a leading digital solution provider offering global compliance, digital experience and content solutions. Allison joins me today to talk about language, culture and what it takes to deliver a great customer experience when operating across borders or across multiple languages and cultures. This interview fol...

Our leadership impact is really about how we show up and who we are - Interview with Anese Cavanaugh 22.09.2020

Today’s interview is with Anese Cavanaugh, creator of the IEP Method® (Intentional Energetic Presence®), an advisor and thinking partner to leaders and organizations around the world, a keynote speaker, and author of the books Contagious Culture and Contagious You. She joins me today to talk about showing up, leadership, the IEP Method, what we can learn from it and how it can help us deliver bett...

Why we are building the Women In CX community - Interview with Clare Muscutt 16.09.2020

Today’s interview is with Clare Muscutt who is recognised as one of the most prominent and valued millennial voices in CX, an international consultant, keynote speaker and soon to be the author of the book ‘How to be Awesome at CX’’. She is also the leader of the Women in the CX community and host of the podcast ‘Inspiring Women in CX.’ She joins me today to talk about her Women in CX community, h...

Customer success (CS) = Customer experience (CX) + Customer outcomes (CO) - Interview with Nick Mehta of Gainsight 07.09.2020

Today’s interview is with Nick Mehta CEO of Gainsight , a customer success technology provider that helps businesses retain customers and drive company growth. Nick joins me today to talk about his new book, The Customer Success Economy: Why Every Aspect of Your Business Model Needs A Paradigm Shift , what customer success is, why it is going to become increasingly important to organizations given...

Experimentation is what makes Microsoft, Google, Netflix and Booking.com so successful - Interview with Harvard Business School Professor Stefan Thomke 28.08.2020

Today’s interview is with Stefan Thomke , who is the William Barclay Harding Professor of Business Administration at Harvard Business School . Stefan joins me today to talk about his new book, Experimentation Works: The Surprising Power of Business Experiments , what does experimentation mean, what does it look like, what are the benefits, why does it matter for customer service and experience lea...

Emerging leadership lessons from the pandemic and what we need from leaders now - Interview with Rachel Neaman 21.08.2020

Today’s interview is with Rachel Neaman, a technology leader, Non-Executive Director, leadership mentor and coach with extensive experience in the technology, health, governmental, digital and not for profit fields. Rachel joins me today to talk about some of the organisational changes taking place that she has noticed over the last few months, some of the challenges facing us, how leadership has...

Difficult conversations and building more inclusive and diverse organizations - Interview with Jenn Graham of Civic Dinners 14.08.2020

Today’s interview is with Jenn Graham, Founder and CEO of Civic Dinners , who design and facilitate conversations on key topics that can help organizations build a more inclusive culture with employees, stakeholders, customers and the greater community. Jenn joins me today to talk about Civic Dinners, difficult conversations, what stops organizations having them, what are the benefits when they do...

Lessons learned from the move to remote working - Interview with Dean Robison of ServiceNow 07.08.2020

Today’s interview is with Dean Robison who is the SVP of Global Technical Support at ServiceNow . Dean joins me today to talk about his experience of moving 1,000 employees spread out over 9 locations around the globe to remote working, his experience through the pandemic so far, what’s gone well, what’s not gone so well, what they have learned and what they are focusing on going forward. This int...

Four key factors that are framing the challenges for organisations going forward - Interview with Jo Causon of The Institute of Customer Service 31.07.2020

Today’s interview is with Jo Causon, Chief Executive of The Institute of Customer Service . Jo joins me today to talk about the July 2020 update of the UK Customer Satisfaction Index (The state of customer satisfaction in the UK) , what we can learn from it and what companies should be focusing on. This interview follows on from my recent interview – A quest to make technology emotionally intellig...

A quest to make technology emotionally intelligent - Interview with Rana el Kaliouby of Affectiva 25.07.2020

Today’s interview is with Rana el Kaliouby, CEO of Affectiva , an emotion measurement technology company that grew out of MIT's Media Lab. Affectiva has developed software to recognize human emotions based on facial cues or physiological responses. She is also author of a new book: Girl Decoded: My Quest to Make Technology Emotionally Intelligent – and Change the Way We Interact Forever . Rana joi...

Purpose is not a luxury and matters more than ever in a crisis - Interview with Professor Alex Edmans of London Business School 19.07.2020

Today’s interview is with Alex Edmans, a Professor of Finance at London Business School who focuses on responsible business. He has just published a new book called: Grow the Pie: How Great Companies Deliver Both Purpose and Profit and joins me today to talk about the book, how it came about, what we can learn from it and why it matters. This interview follows on from my recent interview – Innovat...

Innovative brands are using direct mail to improve customer engagement - Interview with Dan Frohnen of Sendoso 12.07.2020

Today’s interview is with Dan Frohnen, CMO at Sendoso , a cloud-based direct mail and engagement platform that gives companies the ability to send direct mail, eGifts, wine, company swag, handwritten notes, welcome kits, and custom gifts. Dan joins me today to talk direct mail, why direct mail is not used as much as it could or should be, waste, sustainability and lessons that have emerged in the...

Excellence and extreme humanization are needed more than ever - Interview with Tom Peters 03.07.2020

Today’s interview is with Tom Peters, author of numerous business books (18 in total) and speaker. He is, perhaps, best known for his 1982 seminal book: In Search of Excellence (co-authored with Robert H. Waterman Jr) . This is the second time that Tom has been on the podcast. The first time was in 2018 ( Striving for excellence has never been more important ) where we talked about his latest book...

A lot of enterprise software is still eye-wateringly terrible and it's acting like a handbrake on experience improvement efforts - Interview with Leon Gauhman of Elsewhen 27.06.2020

Today’s interview is with Leon Gauhman, Elsewhen’s Director of Product and Strategy. Leon joins me today to talk about why enterprise software and particularly enterprise CX software is still so terrible, the power of the umbrella in the age of Unix philosophy, why we should all be focusing on delighting our customers, why beautiful and functional is the highest degree of problem solving and also...

A Center-Out business architecture enables better and more empathetic customer experiences - Interview with Don Schuerman of Pega 18.06.2020

Today’s interview is with Don Schuerman who is the CTO & Vice President of Product Strategy and Marketing at Pegasystems . Don joins me today to talk about Pegaworld iNspire, Center-Out™, Process Fabric™, Ethical Bias Testing and what it is going to take to succeed and thrive, particularly when it comes to delivering an outstanding customer experience, in this changing world we live in. This i...

Up to 90% of digital data is not used. What sort of society accepts 90% waste? - Interview with Gerry McGovern 12.06.2020

Today’s interview is with Gerry McGovern who is the founder and CEO of Customer Carewords and the author of six books on all things digital, content, transformation and online customer experience . He has just published a new book called: World Wide Waste and joins me today to talk about the book, how it came about, what we can learn from it and why it matters. This interview follows on from my re...

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