Stories and Strategies https://storiesandstrategies.ca/
Public Relations Stories and Strategies
Every organization has a story people believe about it. Most leaders didn't choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the way. Stories and Strategies is the podcast that changes that. Host Doug Downs talks with the communicators, executives, and strategists who understand that narrative isn't a marketing function. It's a leadership one. Each episode unpacks what actually shapes reputation, trust, and public perception at the highest levels, drawing on behavioral science, media intelligence, and the ethics that keep persuasion honest. This is...
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Stories and Strategies https://storiesandstrategies.ca/
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Podcast website
Latest episode
Jul 7, 2026
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Episodes
Why Brands are Too Serious… and Paying the Price 17.02.2026 21:16
Send us a note about this episode. We'll reply and thank you on a future episode Can a joke really sell a brand? Or save it from sameness? Most campaigns sound the same because they’re afraid to sound wrong. Safe language, serious faces, purpose-heavy messages that all blur together. And yet one of the most successful creative agencies in North America has built its reputation by doing the op...
When Your Message is Consistent, But Your Audience Isn’t 10.02.2026 20:19
Send us a note about this episode. We'll reply and thank you on a future episode You can be the same person across every channel. Your social media accounts. Your YouTube. Your newsletter. Your blog. The same principles. The same voice. Often even the same message. And many of the people following you on LinkedIn are the same people who see you on Instagram, hear you on a podcast, or read yo...
The New LinkedIn: How Reach Actually Works now 03.02.2026 23:59
Send us a note about this episode. We'll reply and thank you on a future episode You’re using LinkedIn wrong Not because you’re not smart… you are. It’s because you’re using yesterday’s LinkedIn. The platform is changing fast. The feed has changed, and the rules for reach have changed with it. This episode shows you what’s different now, and how to adapt without turning into a “content pers...
Is Silence Still Strategic When the World’s on Fire? 30.01.2026 14:28
Send us a note about this episode. We'll reply and thank you on a future episode When the streets erupt, the headlines explode, and public pressure hits boiling point… can business leaders still afford to say nothing? In this episode tackle the growing tension between corporate responsibility and political risk. From a CEO letter in Minnesota addressing immigration-fueled violence to Keir St...
How Personal Branding is Changing… and What You Need to Do Now 27.01.2026 17:21
Send us a note about this episode. We'll reply and thank you on a future episode Personal branding is changing in real time. The first impression is no longer a handshake or a conversation. It is a clip you did not choose, a post someone else shared, a comment you left, or a quote that gets passed around without context. What actually builds trust across today’s platforms? It’s the different c...
The Mark Carney Mic Drop in Davos 23.01.2026 25:56
Send us a note about this episode. We'll reply and thank you on a future episode Canadian Prime Minister Mark Carney stood up in Davos and didn’t waste words. He gave a speech that cut through the noise. The room stood. The world noticed. He said, “If you're not at the table, you're on the menu.” People replayed that line like it was a lifeline. This episode of The Week Unspun...
How to Compete for Attention in a Distracted World 20.01.2026 22:39
Send us a note about this episode. We'll reply and thank you on a future episode PR teams are being asked to win attention in a world that barely gives it. The problem is not reach. The problem is what happens after the click, after the view, after the impression. If your audience does not stay, nothing sticks. Not the message, not the trust, not the reputation you are trying to build. In this...
Is Davos Still a Forum? Or Just a Stage? 16.01.2026 17:52
Send us a note about this episode. We'll reply and thank you on a future episode In this week’s The Week UnSpun , the panel takes on three high-stakes stories where influence, identity, and global perception collide. First, the team unpacks the latest flashpoint over Greenland, where the U.S. talks security, Denmark talks sovereignty, and Greenland quietly navigates the space in between. But...
Too Old for Public Relations? Why Age is Still the Industry’s Blind Spot 13.01.2026 21:24
Send us a note about this episode. We'll reply and thank you on a future episode It doesn’t matter whether you’re 25 or 55. If you speak and people listen politely but not seriously, it hurts. Too young to be trusted. Too old to be creative. The message lands the same way. You are not seen. You are not heard. You are not valued. Ageism cuts in both directions and it leaves a quiet bruise th...
The Capture of Maduro… Arrest or Act of War? 09.01.2026 17:53
Send us a note about this episode. We'll reply and thank you on a future episode A headline-grabbing raid, a revolution-in-the-making, and a “beige” prime minister walk into the attention economy… who wins the story? Farzana and Doug unpack three global flashpoints through a PR and narrative-control lens: the shock capture of Venezuela’s Nicolás Maduro and the split-screen battle between “la...
Public Relations… Ten Years in the Future 06.01.2026 22:36
Send us a note about this episode. We'll reply and thank you on a future episode This is a special audio time-jump episode. It’s an immersive journey ten years into the future to explore how public relations has managed three of the biggest challenges: the rapid rise of AI, the disappearing entry-level job, and the ongoing gender gap in leadership. Doug and Farzana volunteer for a guided “time...
Is Iran’s Regime Really Listening? Or Just Buying Time? 02.01.2026 17:00
Send us a note about this episode. We'll reply and thank you on a future episode What happens when protests shake a regime built on control, not consent? We look at Iran’s largest wave of unrest since 2022. Fueled by economic collapse and skyrocketing inflation, the protests are no longer just about hardship, they’ve become openly anti-government, spreading even into rural areas. We break dow...
Should Public Relations be Regulated? 30.12.2025 23:56
Send us a note about this episode. We'll reply and thank you on a future episode Public relations shapes what people believe, how communities respond, and which ideas earn trust. It influences elections, corporate crises, government decisions, reputations, and public sentiment. Yet unlike medicine, law, or engineering, anyone can call themselves a PR professional. No license. No minimum stand...
Sri Lanka Beyond the Headlines… What the World Misses 26.12.2025 21:05
Send us a note about this episode. We'll reply and thank you on a future episode What happens when war, resilience, and optimism collide on a tiny island in the Indian Ocean? In this special Boxing Day episode of The Week UnSpun , David Gallagher is off so Doug Downs and Farzana Baduel trade headlines for heart as Farzana shares her recent three-week journey through Sri Lanka, a country shape...
The Stories and Strategies Podcast Trailer 24.12.2025 1:16
Send us a note about this episode. We'll reply and thank you on a future episode This is not just one podcast. It’s a feed with two. First is Stories and Strategies with Curzon Public Relations . A weekly show hosted by Doug Downs and Farzana Baduel. Every Tuesday, we tackle the real work of public relations. The strategy behind the stories. The decisions behind the headlines. No fluff. No pr...
Grief is a Communications Challenge… Not an HR Process 23.12.2025 24:17
Send us a note about this episode. We'll reply and thank you on a future episode What do you say when there’s nothing to say? Most workplaces think they handle grief through policy, a few days of bereavement leave, a checklist, and a quiet expectation that people will return “ready” to work. But grief doesn’t follow policy. It walks back into the office with someone long before they’re prepare...
Susie Wiles and the Cost of Poor Media Strategy 19.12.2025 15:08
Send us a note about this episode. We'll reply and thank you on a future episode What happens when a top political strategist forgets the rules of media engagement? This episode of The Week UnSpun strikes a nerve for PR professionals as Doug unpacks Susie Wiles’ widely criticized Vanity Fair interviews, where a lack of structure, message control, and audience awareness turned rare access int...
Why Your NGO Can’t Afford to be the “Best Kept Secret” 16.12.2025 26:09
Send us a note about this episode. We'll reply and thank you on a future episode Nonprofits often describe themselves with a strange sense of pride: “We’re the best kept secret.” But in an era where funding is shrinking, donor expectations are shifting, and public trust must be earned every single day, staying a secret is no longer a virtue. It’s a liability. So why do so many NGOs still hide...
Who Will Control Hollywood’s Future? Netflix vs. Warner Bros 12.12.2025 19:58
Send us a note about this episode. We'll reply and thank you on a future episode Who’s Really Writing the Stories That Shape Our World? This week, we dive into the high-stakes power play unfolding in Hollywood as Netflix and Paramount battle to take over Warner Bros. What looks like a blockbuster business deal is, in fact, a global struggle over who gets to shape the stories that define how we...
Winning Trust When the World is Skeptical 09.12.2025 26:49
Send us a note about this episode. We'll reply and thank you on a future episode In every corner of the world the public mood is shifting, sometimes quietly and sometimes all at once. Climate anxiety, pandemic fears, economic pressure, geopolitical tension and a surge in concern about data security have all reshaped what people expect from companies. For organizations trying to build trust ac...
The Agency Checkup: How Healthy Is Your PR Firm? 02.12.2025 25:16
Send us a note about this episode. We'll reply and thank you on a future episode Most agencies can tell you how their clients are doing but ask how they are doing and the room gets quiet. The truth is that even the best run firms skip their own checkups. Margins thin out, teams burn out, and culture drifts while the spotlight stays fixed on the next pitch. But what if agencies treated their o...
Are Leaks Strategic PR Tools or Signs of Corporate Decay? 28.11.2025 23:54
Send us a note about this episode. We'll reply and thank you on a future episode This week, we look into the murky ethics of media leaks and their growing role in shaping political, corporate, and cultural narratives. From leaked peace plans that spark international diplomacy to budget details released minutes before parliamentary debate, we dissect whether leaks are ethical whistleblowing or...
The Old Fashioned Deal: Trust and Influence in a Digital Age 25.11.2025 23:15
Send us a note about this episode. We'll reply and thank you on a future episode Trust isn’t built in boardrooms or over Zoom. It’s built in the quiet moments. A conversation that lingers, a promise kept, a drink shared between people who still believe words matter. In this episode, we explore how the foundations of influence have shifted from handshakes to hyperlinks, and what that means for...
Releasing the Epstein Files and is LinkedIn Gender Biased? 21.11.2025 24:28
Send us a note about this episode. We'll reply and thank you on a future episode What happens when PR meets scandal, tech chaos, and gender bias? This episode of The Week UnSpun is a whirlwind of explosive headlines. The trio of David Gallagher, Doug Downs, and guest host Miranda Mitchell look into the renewed Epstein files controversy and its potential to dominate headlines well into 2025. ...
Is AI Quietly Rewriting Your Brand? 18.11.2025 23:04
Send us a note about this episode. We'll reply and thank you on a future episode AI can imitate your voice, your words, even your face, but it can’t steal your story. What happens when companies hand their storytelling to machines that don’t understand who they are? As businesses race to automate, they risk losing the very thing that makes them distinct: the human truth that built their bran...
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