PT Profit Podcast

BEST OF PT PROFIT PODCAST: In this insightful episode, we’re taking some footage from the vault to help you close of 2023 with some serious momentum. Based on insights directly from the accelerators we’re working with and the metrics here at BSimpson Fitness, we will reveal the intricacies of engaging in sales discussions without resorting to traditional pushiness. In this episode, we will debunk...

Brandon Mancini, a personal trainer and coach with over 20 years of experience, shares his journey in the fitness industry and his passion for helping parents and business owners prioritize their health. He emphasizes the importance of focusing on the basics and building strength to improve overall health and longevity. Brandon also discusses the impact of his own accident on his perspective and a...

In this mini series episode, Dr. Jite Clark joins me on a live coaching call to discuss strategies for overcoming resistance and objections in sales conversations. We talk about the importance of understanding the different types of resistance and objections that clients may have, such as resistance to the process, resources, and fear of self. I also provide practical tips for effectively addressi...

In this episode, I discuss the concept of the zero call close and how to sell without selling. I highlight the importance of understanding your offer and who it is for, as well as addressing resistance and volume in your sales process. Lastly, I provide practical tips for selling without getting on the phone and highlight the need for effective communication and connection with potential clients. ...

In this episode, Emmanuel Parris aka Coach Pow discusses his unique approach to high-performance training, which combines hypertrophy training, strength training, and mobility work. He emphasizes the importance of addressing areas like ribcage and pelvis mobility and incorporating gait into exercise selection. Coach Pow also highlights the significance of strength and mobility for maintaining move...

In this episode, I talk about how crucial support and managing our emotions are when it comes to finding success in business. I underline how vital it is to have coaches and mentors in our lives to give us that much-needed boost and to point out the things we might not be able to see by ourselves. I also discuss the perils of getting stuck in the "valley of despair" and basing our decisi...

In this episode of the PT Profit Podcast, Chris Liddle demystifies SEO for fitness professionals. He explains that SEO is not a quick fix and requires a long-term strategy. Chris emphasizes the importance of understanding your target audience and their needs by researching forums like Quora and Reddit. He also highlights the value of creating valuable and engaging content that solves people's...

In this episode, Penny Hounsome and Lisa Balsdon discuss their journey in the health and wellness industry and how they have evolved their coaching business over the years. They emphasize the importance of personal development and continuous growth as coaches. They also share their experiences as expatriates living in Costa Rica and how it has influenced their coaching and personal lives. They dis...

In this continuation of the mini-series, I discuss the importance of effective messaging in attracting and converting clients. I emphasize the need to focus on what clients want rather than what they need, and to address the problems they are aware of. I explain that many struggling coaches make the mistake of writing content about their solutions instead of the problems their clients are facing....

In this episode of the PT Profit Podcast, I break down whether it is possible to make $10,000 per month with a low ticket offer. When creating your offer, it's important to be convicted in yourself and your products, and clear on determining the market you want to be in. It's important to value what you bring to the market. I also explain how to calculate whether you are working in the r...

In this episode, Nick Snow shares his personal journey in the fitness industry and how he made the tough decision to drop out of college and pursue a career in personal training. He discusses the challenges he faced and the lessons he learned along the way. Nick also talks about the importance of following your intuition and knowing when to change direction in your career. He emphasizes the value...

In this episode of the PT Profit Podcast, I'll be discussing one of the biggest reasons why businesses struggle: our offer. I want to emphasize that our offer isn't just about our programs or memberships; it's about providing a complete experience that takes someone from their problem to where they want to be. Let me break down the seven main components of an irresistible offer for...

In this episode, I will discuss the paradoxes of success and how to integrate them into your business. I will share 10 seemingly contradictory experiences that I have observed in my own coaching containers and in the fitness industry. I emphasize the importance of taking action, measuring performance, and caring about everything and nothing at the same time. I will also discuss the illusion of tim...

In this episode, Chris Liddle discusses organic lead generation strategies for fitness professionals without relying on social media. He emphasizes the importance of knowing your target customer and identifying where they exist. Chris suggests implementing strategies that actively engage potential customers, such as challenges or surveys. He also advises creating ways to reward customer participat...

In this episode, I discuss the importance of skill acquisition in overcoming the struggles coaches face. I emphasize that while I can provide strategies and directions, the real-time experience and challenges can only be truly understood once you begin implementing them. Skill acquisition is a continuous process requiring resourcefulness, acceptance of circumstances, and decision-making outside yo...

In this episode, I discuss how to stand out in the fitness space without reinventing biomechanics. I address common struggles and concerns that fitness professionals face, such as feeling like they have nothing new to say or not being ready yet. I emphasize the importance of going all in on oneself and recognizing one's expertise at the current level. I also advise giving credit and context w...

In this episode, Beverley Simpson interviews Justin Jones, owner of Assemble Performance, about how to train for performance. They discuss training strategies for ultra runners, marathon runners, endurance athletes, and Ironman competitors. Justin emphasizes the importance of focusing on performance rather than aesthetics and highlights the benefits of training for longevity and aging well. He als...

In this episode, I discuss the importance of volume in growing a coaching business. I explain that for growth to occur, three key elements are required: visibility, value, and volume. While being visible and adding value are crucial, volume is an aspect that is often overlooked. I emphasize the need for consistent content creation and generating the touch points necessary for potential clients to...

In this episode, I share five unique cash injections that fitness professionals can use to finish out 2023 and set up Q4 for success. I emphasize the importance of hitting reset and refocusing in order to overcome creative blocks and disappointment. I provide practical strategies for increasing revenue, such as raising prices, creating bundles, affiliate marketing, and offering exclusive back-end...

Coach Lucas Robinson, a former college athlete turned fitness coach shares his journey from struggling with alcohol and weight gain to helping men in their thirties, forties, and fifties live strong and lean lives. He emphasizes the importance of starting to make changes even when you don't feel like it and envisioning yourself as the person who achieves the desired results. Lucas discusses h...

In this episode, I discuss the truth about taking action and how it can impact your success. I emphasize the importance of being responsible for your actions and not getting caught up in the pursuit of success. I also highlight the role of fear and how it can hold you back from taking action. I encourage you to integrate fear and move through it faster in order to achieve your goals. Additionally,...

In this episode I discuss how to add value and give away valuable content for free without sacrificing clients or overwhelming them. I emphasize the importance of understanding how clients perceive value and simplifying complex information. I also explain the need to shift perspective and provide clarity for clients, helping them identify mistakes and misconceptions. I suggest creating a gap for c...

Gerard Friedman shares his journey from working with the athletic population to transitioning to working with the general population and adults. He discusses the importance of incorporating both training and health coaching to help clients achieve their goals. Gerard emphasizes the need for a collaborative approach and the use of habit science to create sustainable lifestyle changes. He also highl...

In today's episode, I delve into the tricky subject of quitting versus persevering. I can't stress enough how crucial it is to understand the fine lines and nuances that come with the decision to quit something. Throughout my life, I've had my own struggles with quitting, so I'm coming from a place of personal experience. I've spent time analyzing my own patterns of quitti...

In today's episode, I dive into the hidden costs of running a business that people often overlook. Believe me, understanding the math behind your business is not just an option; it's a necessity for ensuring profitability. One mistake I see all too often is pricing based on commodity. That approach is fundamentally flawed. You need to recognize the value of your time and services, not ju...