Beverley Simpson
PT Profit Podcast
A business podcast for health and wellness professionals who want to start and scale a profitable business in the online space.
Author
Beverley Simpson
Category
Podcast website
Latest episode
Jun 2, 2026
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Episodes
“Best Of” Series - Raise the Fitness Industry Standard with Compound Performance 15.10.2020 49:02
In this installment of our “Best Of” Series, we look back THIRTY episodes to one of our most popular of the PT Profit podcast, Episode 6 with Compound Performance gurus Kyle Dobbs and Matt Domney, who share their thoughts on using critical thinking and communication to raise the standards of individual training programs and best serve your clients. You'll hear us discuss: How the language yo...
Beginner's Luck Explained 13.10.2020 18:38
In today’s episode, I wanted to share my thoughts on what many call “Beginner’s Luck” - that magical phrase that we often use when we see another person’s success who is starting out in their marketing journey...and maybe uttered more often during a time when we are struggling with feelings of Imposter Syndrome and comparing ourselves to others. One important thing to realize is that there are som...
How Macros Retired Her Husband from Corporate 08.10.2020 43:59
Today we got to speak with Eve Guzman, the founder of the Macro Mentorship Program, the unique macro nutrition + business coaching course. Eve turns health coaches and nutritionists into macro experts, increases their re-sign rates, builds their confidence with nutrition coaching, streamlines their client management systems while scaling their businesses. She is an internationally-acclaimed nutrit...
How to Build Your Model Based On An Assessment 01.10.2020 1:11:21
Today was a fantastic deep dive into the fundamentals of using the assessment in process, business, and buy-in and get tangible results that will get the client what they want. I spoke with Alex Effer, an Exercise Physiologist and Strength and Conditioning Coach with training in Postural Restoration Institute and Dynamic Neuromuscular Stabilization based out of Toronto, Canada. Having worked with...
Increasing Performance and Health 24.09.2020 1:03:17
For today’s episode, I was so excited to talk with Greg Hawthorne Jr. who is a Certified Athletic Trainer who spent nearly a decade working with elite-level athletics. He has worked for the Carolina Panthers, Florida State University, the Jacksonville Jaguars, the Detroit Lions, the Rhein Fire in Dusseldorf, Germany, and both Michigan State University and The University of Michigan Athletics. He h...
"Best Of" Series - Imposter Syndrome 2.0 22.09.2020 53:01
In this episode from our “Best Of” Series, we take a deeper dive into Episode 5 discussing several techniques to work through Imposter Syndrome so that you can stop sabotaging yourself and start growing a thriving fitness business either in person or online. I add additional commentary using recent examples with my own business and experiences of Imposter Syndrome to really hit home the fact that...
Your Role with Pain As A Personal Trainer 17.09.2020 51:35
Today we got to talk to coach, educator, speaker, and blogger Lucy Hendricks who not only takes a holistic approach to personal training but is known for her ability to take complicated topics and making them digestible for fitness and rehab professionals. She helps coaches who have clients that have been hindered by movement limitations get back to what they love whether it’s a competitive sport,...
Three Lessons from a Profitable Launch 15.09.2020 29:14
Today I discuss: - Checking your ego at the door. - The Goldilocks Experience of a launch. - Being discerning about your time. Podcast Review + Bonus Offer If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here . Be sure to screenshot the published review and send it to the team at support@bsimpso...
"Best Of" Series - Optimize Information Overload for Fitness Professionals 10.09.2020 33:10
From our “Best Of” Series, we look back at guest Dr. Michelle Boland who discusses how to optimize and implement our education inside our business while navigating available information to make the leap into owning your own business. Michelle and I talk about: How to transition into your own business by creating and using a network What she learned from working with Hockey players. Why her remote...
How to Build Your Brand 08.09.2020 44:36
While working in the graphic design corporate world and eventually becoming a personal trainer as well, Jennifer Dmuchowski discovered her new passion for her life through the combination of design and fitness. Over the last four years Jennifer helped create a boutique fitness gym from the brand and marketing side to the fitness development and training aspect which eventually led her to take the...
“Best Of” Series - How to Simplify Complex Training Concepts 03.09.2020 1:00:53
In our “Best Of” the PT Profit Podcast we look back at guest Katie St. Clair, who shares some essential components of training and mindset for both trainers and clinicians that will simplify the process regardless of whether you’re starting at the beginning or growing an established business. In this episode, you’ll hear: How to find a balance when you find yourself experiencing “The Coach'...
Your Six Figure Launch Plan 01.09.2020 35:11
In this episode, I’m sharing with you one of the most popular training installments of my recent PT Profit Formula Challenge - Day 4. We’re taking the concepts of Content Creation That Converts that I went over in Episode 23 and utilizing them with a specific methodology to set up your launch plan to be a success. You can literally start using these methods NOW to not only draw your ideal client b...
How To Manage Training When Your Client is in Pain 27.08.2020 54:27
In today’s episode rehab specialist Shaun Astorga talks to us about a life-changing moment in his life that led to his career transforming people’s lives by employing different techniques than many traditional physical therapy models to train everyone who has suffered from injuries and pain, with a client list including professional Major League athletes. You can learn ideas to help your clients g...
How to Create Content for Your Client 25.08.2020 56:18
In this episode,we’re talking about what type of content you can create TODAY to start attracting and connecting with your ideal client. I’m sharing with you one of the most popular training installments of last week’s free PT Profit Formula Challenge - Day 3. I talk about: The five essential types of content for you to use The proven formula for putting those content types into action Tips for n...
How to Assess and Train Your Client 20.08.2020 51:42
I had an amazing conversation with Chris Kelly about assessing movement and increasing performance for clients whether they are general population or professional athletes and tools that you can implement today to become an even better coach for your clients. Having been a competitive athlete whose life was impacted by injury and recovery, he specializes in working with people using specific str...
The Three Missing Ingredients for Your Successful Business 18.08.2020 17:48
In today’s short and sweet episode, I dive right into some of the main topics of my 5-Day PT Profit Formula Challenge that launched this week, which are the achilles heel of most coaches trying to start their business. That said, once identified and acted upon, these three ingredients will literally make the difference between being a smart and struggling coach...and a smart and successful coach....
How to Create Building Muscle Buy In from Female Clients 13.08.2020 44:22
In this episode, Candace talks to us about her odyssey from weightlifting newbie to physique competitor to personal trainer and business owner while addressing an issue that many trainers find in their business: helping their female clients push past their fear of building muscle and the ideology that only extreme calorie deficit and cardio will get them the results they need. In this episode, yo...
How to Use Storytelling In Business 11.08.2020 49:02
Katie Soy is an Amazon bestselling author, consultant and story wizard who helps businesses unleash the power of personal story in branding. She helps identify signature origin and vision stories and blend those into branding to stand out, disrupt industry norms and narratives, and increase sales by effortlessly reaching ideal clients. Discovering and creating high-level strategy on telling person...
The Truth About Core Training 06.08.2020 51:27
In today’s episode, Jill Zimmerman talks to us about bridging the gap between traditional medicine and fitness with a focus on integrating the core with the entire system’s movement for everybody and ANY body - clients and fellow trainers alike. In this episode you’ll hear: The truth about what core training really is and its functional application to everyone’s unique body How Diastasis affects b...
Optimizing and Monetizing Facebook 04.08.2020 49:13
On today’s episode award-winning social media content creator Desiree Martinez talks to us about how to optimize and monetize Facebook as well as different strategies for utilizing various social media platforms to find what works best for marketing yourself and your business. In this episode, you’ll learn: What types of media work best for Facebook and how to post them effectively Crucial advice...
How To Prioritize Your Fitness as a Manager & Owner 30.07.2020 1:10:16
In this episode, I got to talk with veteran coach and trainer Mike Ricchio, business owner and Continuing Education speaker for the Northwestern Healthcare System. We had an incredibly important conversation about a myriad of industry topics: particularly practicing what we preach to our clients by prioritizing our own health as fitness professionals and why how one looks is by no means a measure...
The Real Reason Why Your Coaching, Products, and Services Aren’t Selling 28.07.2020 20:12
If you’re like most trainers, it’s very easy to get into the trap of believing that the reason why your services may not be selling is because your price is too expensive. However, the real underlying issue has to do more with the way you communicate the offer of the transformation that your goods and services will do for your client. Price is only one component of your offer. In this episode, y...
How to Use Rowing In Your Fitness Business 23.07.2020 48:08
In this episode, Sarah Fuhrmann discusses how to take your personal training skills to the next level by incorporating rowing as part of your program for your clients, as well as the benefits of certifications and proper mindset no matter what time of your life you decide to start your own business. In this episode, you’ll hear: How to "gather your toolbox" to help you be the instructor...
How to Build Personal and Business Wealth 21.07.2020 42:55
In this episode I talk with the owner of Forbes-recognized business Financially Intentional about pushing past the stigma of talking about wealth and shifting your thought process so as to create habits that will allow you to grow your business and live your life on a financially healthy foundation. In this episode, you’ll learn: Why changing your mindset about money in regards to your life can m...
How to Build an All-Encompassing Wellness Brand 16.07.2020 54:37
In this episode I had a chance to sit down with the creators of One Health in Ireland, which incorporates Pilates, Physiotherapy, Yoga and Nutrition in their wellness brand, to discuss many of the details and dynamics of creating a fitness business that covers a myriad of services - and the delicate balance it entails. In this episode, you’ll hear: How to avoid some of the most common mistakes...
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