D S Simon Media

PR's Top Pros Talk

Business EN ↓ 328 episodes

A D S Simon Media and O’Dwyer’s podcast for communicators, featuring top PR executives sharing valuable insights and giving tips on adapting your strategy during these challenging times.

Be sure to visit the podcast's website and support the creator: dssimon.com

Author

D S Simon Media

Episodes

Staying Creative in a Time of Massive Change - Jackie Hartzell, Public Relations Director, Lowe’s 16.04.2021 7:53

Jackie Hartzell, Public Relations Director, Lowe’s , shares how her team managed to stay creative in a time of massive change. She discusses the challenges of navigating messaging across different stakeholder groups. Jackie also dives into some of the home trends that emerged amid the pandemic.

Relationship Shift Between Brands and Consumers - Joanna O’Connell, VP and Principal Analyst, Forrester Research 13.04.2021 8:55

Joanna O’Connell, VP and Principal Analyst, Forrester Research , dives into the shifting trends in the relationship between consumers, brands and content publishers. She discusses the challenges of navigating these changes as a communicator. Joanna emphasizes the importance of looking at different communications and marketing channels as a whole, rather than separate entities. She also highlights...

Rebirthing a Post-Peak Brand - Karen Clyne, Head of Global Communications, BlackBerry 08.04.2021 7:21

Karen Clyne, Head of Global Communications, BlackBerry , sheds light on the brand's journey from handhelds to cybersecurity software and rebirthing a post-peak brand. She shares insight on evolving brand perception among key stakeholder groups and audiences to build advocacy. Karen also highlights the company’s initiatives and opportunities for women, including advice for the next generation.