BrightSign

Prose + Comms: Engagement, Unplugged

Business EN ↓ 29 episodes

This is your go-to podcast for all things marketing, branding, and customer experience. We’re bringing you honest and fun conversations with bite-sized insights. Hosted by BrightSign’s CMO Brian Rowley and Head of Integrated Marketing Laura Smith, you’ll hear from industry pros, creatives, and innovators about what’s actually working in today’s evolving, digital-first world. No fluff — just real insights on how brands are connecting with audiences and driving growth. Tune in for fresh ideas, big thinking, and all the tips you need to take your marketing game to the next level.

Author

BrightSign

Episodes

Is the Traditional Tradeshow Booth Dead? Long Live the Brand Vibe 04.06.2025 38:29

There’s an element of tradition when it comes to B2B tradeshows – regardless of the specific industry. Employees dress in matching outfits as companies spend big budgets on booth design and swag to capture attendees’ attention. But what value do these tradeshows really bring? And are companies focusing their time, money, and attention on the right elements? "Chief Vibe Creator" and tradeshow conte...

Has ‘Experience’ Become a Buzzword? 04.06.2025 32:16

With every company claiming to deliver “immersive experiences,” has the term lost meaning? Who's creating the best experiential activations? Who’s faking it? Is the experience economy as a whole suffering from an identity crisis? Bryan Meszaros, CEO and Founder of experience design agency OpenEye Global, joins us to explore what it means to create a customer activation that’s truly immersive. If y...

At the Crossroads: Emotion, Intentionality, and the Power of Connection 04.06.2025 44:31

We all face crossroad moments – in life and in our marketing careers. In this episode, we explore what it means to lead with intention when brands face moments of choice. How do emotions influence the way we react in these moments? Does an emotional reaction enhance our customer relationships? Jez Rose, renowned behaviorist and advisor to Fortune 100 companies, joins us to unpack whether marketers...

Welcome to Prose + Comms: Engagement, Unplugged 23.05.2025 2:18

Welcome to Prose + Comms: Engagement, Unplugged! Marketing is changing fast, so let’s talk about it. On Prose + Comms: Engagement Unplugged , hosts Brian Rowley and Laura Smith from BrightSign have honest, unfiltered chats with the people doing the work: marketers, creatives, and brand leaders. No jargon. No fluff. Just the real stuff that’s driving growth and shaping great experiences. Got feedba...