Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Send us Fan Mail It’s one thing to have the right people on your team. But do you have them in the right roles? Assessment tools like StrengthsFinder (now officially called CliftonStrengths®) can help you not just learn more about yourself and your team members but also give you the information you need to help put them in a better position for success. Specifically, StrengthsFinder helps you disc...

Send us Fan Mail You have all kinds of personality assessment tools available to use. You’ve probably even taken some of the tests like Myers-Briggs, StrengthFinders, or the Enneagram. But what about a tool that can help you assess and build your team in the best way possible? That’s where the Kolbe A™ Index comes in! It’s a tool that small business owners can use to understand their natural insti...

Send us Fan Mail You’ve seen and heard about it from the hiring room to the Hollywood screen. For the last few years, every workplace imaginable has been discussing and trying to increase diversity, equity, and inclusion by implementing DEI practices in their company. But Mia Henry, founder and CEO of Freedom Lifted , sees a flaw in the way these concepts often get applied. Her approach involves p...

Send us Fan Mail Are you a small business owner who is hiring more employees and building a real team? Then it’s time to start thinking at an entirely new level about how this will change the game for your company. And you need to have a culture in place that helps you attract and retain the talent you want onboard. In the last few years, we’ve seen huge changes in the way people work. In fact, th...

Send us Fan Mail Do you often have to throw your 90-day business plan out of the window because events come up that throw a wrench in the works? Over the past few years, pandemics, social justice movements, and wars have made the world feel more chaotic than ever. And that impacts you as a small business owner, as do the things just going on in your personal life. So, how do you bridge that gap be...

Send us Fan Mail Forgetting to market and prioritize making sales consistently? What about letting your schedule get so out of control that you don’t give yourself any time off for months on end? Or chasing every next shiny object instead of focusing on what works in your business? What you suffer from, dear entrepreneur, is a lack of plan implementation. In the final part of this year’s Best Year...

Send us Fan Mail You tell yourself, “This year, I’m gonna do it!” You write down your business goal. You put it where you can see it constantly. You’re determined to reach that pinnacle you’ve set for yourself this time! A few months later... you’ve forgotten about it or given up on it. We tend to only set goals once a year, and that’s one of the reasons why goal setting often doesn’t work for mos...

Send us Fan Mail Are you constantly running your business in emergency mode? You might be running your company by default instead of by design, constantly putting out fires and working crazy long hours. But panic as a business strategy isn’t a wise recipe for success.  In this episode, I talk about how to design a business that works for you and runs like clockwork in 2024. On this episode of Prom...

Send us Fan Mail With our hustle and bustle culture, we’re always in danger of burning ourselves out. The last couple of years, however, have made it even worse. It always feels like there’s something going wrong in the world--pandemics, war breakouts, etc.--that can have an effect on our business, causing us to worry about its future. No matter what’s happening in the world, though, you can still...

Send us Fan Mail With the holidays just around the corner, it’s not just time to look ahead in your business. This is also a good time to reflect on your progress over the last year. So many entrepreneurs don’t reach their goals because they keep running up on the same obstacles over and over. If that’s you, let’s not do that again. Instead, let’s start planning your best year ever! In this episod...

Send us Fan Mail If you’re out of alignment with your business and want to realign yourself, it starts with your vision. But it doesn’t end there. You’ve got to get your values on board as well. In this episode of the Promote Yourself to CEO podcast, Erica Courdae is back to help me dive into how you can realign your business with your values. You’ll learn how being out of alignment affects everyo...

Send us Fan Mail Are you at the point where you dread showing up to your business each day? Do you feel stressed at the thought of working in your business and would rather do anything else? If so, that’s a sign that you’ve fallen out of love with your business. But how did it happen, and what can you do to rekindle the relationship? Today, we’re starting a new mini-series. And in this episode of...

Send us Fan Mail “You won’t make any real money doing that!” Has someone said something like that to you when you revealed you want to pursue a creative career in something like art or music? So many people stop chasing their dreams because they’re afraid they won’t be able to make it work. Today, I chat with one of the founding members of The CEO Collective, Jennet Ingle, who took her talent as a...

Send us Fan Mail You have money buried in your business somewhere. It doesn’t require you to gain more followers, run more ads, or hustle further to get your hands on it, either. It just involves taking advantage of the lowest-hanging fruit in your business. Today wraps up this series on ending hustle culture, burnout, and entrepreneurial poverty. In this episode of the Promote Yourself to CEO pod...

Send us Fan Mail Are you on this entrepreneurial journey with someone else? Business owners often ask whether or not I can help them with their specific type of business. Perhaps they’re a business selling a product instead of a service, or they’re in a very unique niche. And while most of the small businesses I work with are solopreneurs, sometimes I see two people who’ve come together as busines...

Send us Fan Mail What do you think you need to gain in order for your business to change and grow? Too often entrepreneurs get hyped up to chase vanity metrics like huge numbers of Instagram followers or email subscribers. Ultimately though, gaining five or 10 new clients is all you need to have a massive impact on your business. The simplest, easiest way for getting those clients isn’t something...

Send us Fan Mail Are you running your business on a wing and a prayer? Meaning, you don’t have a plan for what to do next in your business? Andrea Bentschneider has been a leading expert genealogist in Germany for almost 20 years. She’s been featured on international TV shows and is a sought-after guest on German media. But when she first joined The CEO Collective , her business and marketing stra...

Send us Fan Mail We women entrepreneurs keep underpricing ourselves when offering the same service or product as our male counterparts. On average, we price up to 20% less. When I first heard that, I was blown away! Pricing is one of the quickest and most powerful ways to adjust your business trajectory and make it more sustainable. I’ve seen it in my business and those of my clients. So in this e...

Send us Fan Mail Do you dread looking at the numbers in your business? So many people say they aren’t good with numbers or don’t understand what’s happening with the money in their business. They make financial decisions without knowing where the money’s going and just hope they’re making the right choice or that it’ll magically pay off. But you need to understand what’s coming in, what’s going ou...

Send us Fan Mail When you think of entrepreneurial poverty, you probably think of money, right? Entrepreneurial poverty isn’t just a financial concept, though. And while I’ve talked about this concept in lots of interviews over the last year, I’ve never done it in-depth on this show... until now. Today begins a new series on getting yourself out of the entrepreneurial poverty that comes with hustl...

Send us Fan Mail When it comes to visibility for your business, you can’t ignore one of the most prolific ways of marketing online for the last few years: social media. And so many influencers make it seem like they have it all figured out. It’s like they live on the platforms, posting 24/7 about the things they do and the things they buy. The shopping excursions, the vacation photos, the lifestyl...

Send us Fan Mail When you think of visibility, you tend to think of the things you can see... literally. You think about the posts, photos, and videos you consume on social media, blogs, and Youtube. But what about introducing yourself to an audience and letting them get to know you using a sense other than sight? Audio has been one of the best ways I’ve gotten my message out there. But you don’t...

Send us Fan Mail Are you staying ahead of the marketing shifts that affect your business? Trends come and go--like Myspace, which was once all the rage, but isn’t even in the marketing conversation anymore. What once was effective becomes less so, like you’re seeing on certain social media platforms. But if you wait too late to get ahead of the shifts and change your approach, you’ll find yourself...

Send us Fan Mail The world of marketing and sales is shifting. Some of the strategies you’ve used may not be as effective as they used to be (or work at all anymore). But one thing does remain the same: visibility. One of your biggest jobs as CEO is getting the word out about your offers, products, programs, and services. And giving yourself a little experiment or challenge can help you get more e...

Send us Fan Mail If you had maternity leave or a health emergency requiring you to be away from your business for a couple of months, could your business handle it? Could it even survive? Let’s say, for instance, that you’re a chiropractor who injures her wrist and can’t work on clients for 12 more weeks. That’s where Dr. Lisa Griffith (my chiropractor, client, and friend for the last three years)...