Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Business EN ↓ 479 episodes

If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show! Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout. Listen in to the latest show and connect with Racheal at http://www.theceocollective.com or on Instagram @racheal.cook to continue the conversation!

Author

Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist

Episodes

55: Evolution of the Entrepreneur with Veronica Grant 05.07.2017 32:57

Send us Fan Mail In the last episode of this series, episode 54 , with Worthy and Well founder Casey Berglund, we walked through her journey of fusing all of these interests, yoga, mindfulness, nutrition, health coaching, into one brand Worthy and Well and where that has led her today on a cross-country trip across Canada. Now, we're going to have a conversation with Casey's business BFF...

EP: 54 Evolution of the Entrepreneur:: Casey Berglund 03.07.2017 41:13

Send us Fan Mail Today, I am so excited to kick off this very special summer series of interviews to inspire you as you go through the entrepreneurial journey. Especially if you're maybe still in those early stages you're still in year one or two or three. Not too long ago, I was having a little Skype date with my dear friend and client Casey Berglund who is just incredible as you'r...

52: Make the Most of the Summer Slowdown 21.06.2017 25:51

Send us Fan Mail Understanding these natural seasons of your business can really set you up for success and help you to take off running in the fall. For many entrepreneurs, especially us mamapreneurs, us working moms who are juggling kids who are off on their spring break or summer break, summer can bring a dip in new clients and revenue. Whether we're just juggling our own family during tha...

51: Stay on Track with a Mid-Year Review 15.06.2017 29:05

Send us Fan Mail About six months ago, in December of 2016, I had an episode that was all about how to do a year in review and set yourself up for success in the new year. The truth is, it feels like New Year’s gets all the glory, that’s when everybody is dreaming big and they’re setting smart goals, but by June chances are your goals, your priorities, things going on in your business, might have...

50: Why You Need to Measure What Matters to Achieve Your Business Goals 07.06.2017 23:39

Send us Fan Mail Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective Subscribe & Review: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! 🎤 Thanks for listening! I'll see you next week!

49: What a Fixer Upper Can Teach Us About Building Sustainable Businesses 02.06.2017 24:02

48: Is Your Business Sustainable? 24.05.2017 29:25

Send us Fan Mail Is your business sustainable? This is such an important piece of the entrepreneurship puzzle and I don’t think it’s talked about enough. We are in a current entrepreneurial culture right now that seems to worship the hustle, the badge of honor that comes with saying, “I work 12 hours a day,” or 16 hours a day. “I’m putting in 80-100 hour weeks.” But, I shared some statistics recen...

47: Break Free From The Feast or Famine Cycle 17.05.2017 24:47

Send us Fan Mail Are you still struggling with a dramatic ebb and flow of clients and cashflow? A business trapped in the feast or famine zone is not designed for growth! Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective Subscribe & Review: If you loved this episode, please take a moment to subscrib...

46: How I Plan My Business Around My Family Life 11.05.2017 34:08

Send us Fan Mail I wanted to share with you today a little bit about how we manage to plan the business around our family, because this is our focus. It hasn’t been an accident. But I have to say that looking back over it, I could give you a lot more perspective now on what worked, what didn’t work, and how I continue to move forward as the mom of three little people. My little people now, the tw...

45: Top 5 Lessons on Achieving More Balance in Your Life & Biz 03.05.2017 21:56

Send us Fan Mail Want more balance in your life & biz? Make space for what matters! Thankfully, you don’t have to sacrifice your health, family, happiness, or spirit to have a successful thriving business and happy family. And it all starts by understanding the true meaning of BALANCE. Too often, we find ourselves scrolling through the insta-perfect photos of other mamapreneurs who seem to hav...

44: Living a Life You LOVE and Designing a Profitable, Sustainable BUSINESS 26.04.2017 30:27

Send us Fan Mail After working with hundreds of heart-centered entrepreneurs… I’ve seen a pattern that many of us buy into {that’s actually setting us up for insane amounts of stress and anxiety in our businesses}. While we all want to create a business and life we love, I see many of us DELAYING the life we love because we believe that FIRST we’ve gotta work our fingers to the bone to create a su...

43: Are Your Free Consult Calls Converting Into Clients? 19.04.2017 25:25

Send us Fan Mail Today I’m walking you through the essentials of a free coaching call that converts into paying clients. So many people hesitate to get on the phone with potential clients because they are afraid of being seen as ‘pushy’ or ‘salesy’ when in reality for anyone offering higher-end services, a real conversation is essential to booking new clients. Ready? Let's get started! Connec...

42: How to Get Private Clients & Fill Your Calendar, STAT! 05.04.2017 29:26

Send us Fan Mail Now onto the third installment of the Get More Clients series! In this post, I’m getting into the simplest, easiest way you can start filling your client docket. In fact – this is EXACTLY the process I used to book $10K within my first 2 weeks back after a year long maternity leave. Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @...

41: 3 Reasons You're Not Getting Clients In Your Business 30.03.2017 28:32

Send us Fan Mail Solopreneurs often themselves in this position where we’re doing everything we can think of to grow our business - we’re checking all of the marketing items off the list - but it’s just not delivering enough paying clients. I know that 99% of the time, there is likely a missing piece of the profit-generating puzzle. There’s a disconnect between you and your potential clients that’...

40: Why Working 1x1 Is The Fastest Path To Cash 23.03.2017 19:34

Send us Fan Mail I hear from people every week who are dreaming about their dream business but struggling with the reality of starting from scratch, with no website, no email list, and nothing to offer but their time. What do you do when you're building your dream business but need revenue, stat? And while I’m uber-committed to sharing a more organic, mindful, and sustainable approach to busi...

39: How to Get Publicity Even If You're Just Getting Started with Selena Soo 07.03.2017 51:34

Send us Fan Mail Selena Soo discusses using publicity principles to land your next podcast so you can reach bigger audiences {and the steps to get you there!} Get the transcript and show notes at: rachealcook.com/episode39 Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective Subscribe & Review: If you...

38: The Secret Ingredient for a Successful Online Business 02.03.2017 16:38

Send us Fan Mail We often think that online businesses are all about high tech... but for those who are the most successful, high touch is their secret to success. Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective Subscribe & Review: If you loved this episode, please take a moment to subscribe and l...

37: How to Be a BossLady... Even If You Don't Think You're Ready 23.02.2017 18:01

Send us Fan Mail If you're the CEO of your business... it's time to step into your role as the Boss Lady. Unapologetically. Cause Boss Ladies get it done. Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective Subscribe & Review: If you loved this episode, please take a moment to subscribe and...

36: The 100 Women Project with Tami Hackbarth 16.02.2017 37:28

Send us Fan Mail Six months ago, Tami Hackbarth began what she called the 100 Women Project. Hear how she gained insight and validated her biz with this brilliant and brave adventure! Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective Subscribe & Review: If you loved this episode, please take a momen...

35: If I Had to Start My Business Over in 2017 10.02.2017 53:44

Send us Fan Mail One of the most popular questions around each new year, and each 5-year milestone, I'm answering what I would do if I were starting my business from scratch in 2017! Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective Subscribe & Review: If you loved this episode, please take a m...

34: How to Keep Moving Forward when the Sh*t Hits the Fan 03.02.2017 31:38

Send us Fan Mail In this minisode, Racheal pauses to acknowledge the drama in the world today and how smart entrepreneurs can keep their eyes on the prize and minimize distraction. Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective Subscribe & Review: If you loved this episode, please take a moment t...

33: Break Free From the Feast or Famine Cycle 19.01.2017 21:18

32: Why Your Business Isn't Growing 12.01.2017 21:46

Send us Fan Mail Does it suddenly feel like your new business isn't growing? Today I'm sharing three areas of focus that can help your biz transition to a whole new level. Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective Subscribe & Review: If you loved this episode, please take a moment...

31: Is Your Business Ready for Growth? 05.01.2017 18:37

Send us Fan Mail Are you focused on the right strategies to grow your business? From your offerings to your marketing, it all depends on which stage of business you're in. Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective Subscribe & Review: If you loved this episode, please take a moment to su...

30:: How to Avoid Shiny Object Syndrome & Stick to Your Plan 29.12.2016 18:20

Send us Fan Mail Is shiny object syndrome holding you back in your biz? Learn my top 3 strategies to help you consolidate your ideas, prioritize, and stick to your plan! Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective Subscribe & Review: If you loved this episode, please take a moment to subscribe...